BUSINESS PLANNING

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Chapter 2: The Products and Services A. Products and Services B. Product Value C. Future Products and Services

Chapter 3: The
A. What is an Theme Park? Recreational Resort? Adventure Resort? B. History of

Chapter 4: The Philippine Industry A. The Industry B. Industry Competition C. Competitive Analysis

Industry Analysis

Based on the observation that profit margins vary between industries, which can be explained by the structure of an industry.
Profit

Margin - It measures how much out of every dollar of sales a company actually keeps in earnings.

Industry Analysis

Its primary purpose is to determine the attractiveness of an industry. The analysis also provides a starting point for formulating strategy and understanding the competitive landscape in which a company operates.

Industry Analysis

Tips on How to Write an Industry Analysis Report:

It

is a document that evaluates a given industry and the companies involved in it. Included in the business plan, an industry analysis report seeks to establish how one company can gain an advantage in an industry through detailed research on your competitors, products and customer bases.

Industry Analysis

Method 1 of 3
Step

1: Define the Scope of your Analysis

Example:

Instead of investigating the tourism industry, focus on adventure tourism.

Step
You

2: Research your Industry

can consult government agencies that have collected various statistical information on various economic sectors.

Industry Analysis
Step

3: Find Industry Reports

Consult

private data-collection agencies or industry interest groups for a published report or market analysis relevant to your research.

Step

4: Consult Academic Research

Check

academic databases on published studies of your area of interest.

Industry Analysis
Step

5: Compile Relevant Data Using Sources Above

Make

special note of annual revenues in the industry, number of involved companies, workforce statistics, etc. If relevant, also find statistics about the size of the customer base and buying trends. Customer Base The clients who repeatedly purchase the goods and services of your business. They are the mains source of revenue for the company.

Industry Analysis

Method 2 of 3
Step

1: Begin your report with a broad description of the industry.

Write

one or two paragraphs with information about the industry's size, products, and geographic concentration.

Industry Analysis
Step

2: Describe your own place within the industry

Include

statistical information about your business and be honest about all advantages and disadvantages that your firm faces.

Step

3: Provide descriptions of the major competitors in the industry.

Use

statistical information about their revenues, workforces, etc. Describe their products in detail.

Industry Analysis
Step

4: Describe the competitive strategies of the various competitors in the industry.

Indicate

their past business moves, their forthcoming products, and their marketing strategies.

Industry Analysis

Method 3 of 3
Step

1: Provide a market analysis.

Indicate

expected growth in the industry, trends in products and technology, and factors influencing competition.

Step

2: Discuss competitive strategy that might improve your firm's standing within the industry.
Suggest

marketing strategies, product development and workforce issues.

Industry Analysis
Step

3: Close the report with a suggested strategy for the near future
Include

a detailed timeline and specific goals, like revenues and market share, that you hope to reach.

Porters Five Forces Model

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