Information Technology for Management Current Technologies

ERP CRM SCM

ERP
A business management system that integrates all facets of the business, including planning, manufacturing, sales, and marketing. As the ERP methodology has become more popular, software applications have emerged to help business managers implement ERP in business activities such as inventory control, order tracking, customer service, finance and human resources
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IT Bridges Information Gap

Logistics Resource Human Resource Finance Maintenance Management Sales & istri!ution

Enterprise Resource Planning System

Manufacturing

Materials Management Strategic & $peration Planning

"ualit# Management

An e ample! order fulfillment Before ERP

Sales Production Logistics Billing

Order

Pro!lems% elays, lost orders, keying into different computer systems invites errors

An e ample! order fulfillment &it' ERP

Data Analysis Service

Finance Manufacturing

Sales E Human Resources R P nventory ! Su""ly

Market Share "f ERP Pro#iders

People Sof t, 5.71% Oracle, 5.26% McKesson, 4.86% J D E ! ar s, ".54% M#s$s, 2.8%% &aa', 2.74% (EA), 2.6"% J&A, 2.11% SSA, 1."7%

SAP, 16.86%

Ot*ers, 52.11%

SAP &aa'

People Soft (EA)

Oracle J&A

McKesson SSA

J D E !ar s Ot*ers

M#s$s

CRM
Customer Relationship Management
Gain more control in interaction (it' customers Manage e)pectations !etter *nderstand ('at customers reall# (ant Pro+ide products t'at !etter ser+e customers Increase trust Competiti+e ad+antage

Customer Lifec#cle Care

"

T'e Benefits of Customer Relations'ip Management

In addition to LT0 of t'e customer1 li/eli'ood to recommend is anot'er important !enefit of CRM2
-c.uisition Retention Lift,upsell Li/eli'ood to Recommend

Total Percei+ed 0alue

SCM
Materials are any commodities used directly or indirectly in producing a product or service%
Raw materials, component parts, assemblies, and supplies

A suppl# c'ain is the way materials flow through different organi&ations from the raw material supplier to the finished goods consumer Suppl# c'ain management 3SCM4 is the process of planning, implementing, and controlling the operations of the supply chain with the purpose to satisfy customer re'uirements as efficiently as 1$

T'e Suppl# C'ain

(it' Tec'nolog#
Market research data scheduling information Engineering and design data Order flow and cash flow Ideas and design to satisfy end customer Material flow Credit flow

)+M

Supplier

Customer

Inventory

Supplier

Manufacturer
Inventory

Customer
&2)
Distributor
Inventory

Supplier

Inventory

()*

E+P

&2&

Customer

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