Gr oup M emb er s

Rabia Farhat

Naveed Ahmed

Muhammad Yasin Saleem

Na tio na l
Foo ds
Introduction
National Foods was founded in 1970
and started out as a Spice company. 3
decades later it has diversified into a
versatile Food Company with over 110
products and 165 and above SKUs
(Stock Keeping Unit) for the domestic
market and over 100 different products
for the international markets.
Slogan

NATIONAL FOODS K RUNG,

PAKISTANI KHANON K SAARAY
SACHAY RANG!
 Mission Statement
 To deliver consistent quality to our
customers using pure ingredients,
authentic recipes and the best available
technology

 To maintain close and direct contact with

our customers through consumer insights
and dedicated service
THE PRODUCT IS!
About Product

RIVAAJ PASTES, which is the product

launched by us, relates to the hunger of
human beings. The need for hunger is
included in the basic elements which are
essential to maintain good taste.
Maslow's Hierarchy of Needs
 Need
The need is the state of felt
deprivation, in case of Rivaaj Pastes
which is a product going to be
launched by us relates to the
hunger of human needs.
 Wants
Wants follows the culture, in our
society most of the people like to
eat spicy food, Rivaaj will fulfill the
wants of the customers.
 Demand
Human wants are backed by buying
power, it will be got rid to peeling
4 P’s
Product
 Qualities and Features

• 1. INNOVATIVE

• 2. DURABLE

• 3. REASONABLE PRICE

• 4. IMPRESSIVE PACKING

• 5. EASY USAGE
 SELECTION OF BRAND NAME
It is easy to pronounce.
• It is easy to remember.
• It is not complicated or suspicious
• Many other products can be added to this
product line as the name covers range of
products .
SLOGAN
Price
 The Price of
“Rivaaj Cooking Paste”
is Rs. 22/- only
Placement
1. Karachi (Head Office)
2. Multan
3. Lahore
4. Islamabad

Islamabad

Lahore

Multan

Karachi (Head Office)

Promotion
NATIONAL FOODS has pride in connecting
with consumers by bringing special offers,
programs and entertainment. They promote
their product by strong marketing plan and
advertising like electronic media,
newspapers, pamphlets etc.
MARKET SEGMENTATION
GEOGRAPHIC DISTRIBUTION

• The rural population

• Urban population
 DEMOGRAPHICS
• Age

• Family life cycle

• Education

• Income

• Race
 PHYSIOLOGICAL FACTORS

• Motivation

• Perception
Consumer buying Decision
TARGET MARKET:
The target market for the product is not
confined. Both males and females are
capable of using this product. Because
people are adopting techniques that
prevent wastage of time and so they
would go for this product in order to get
rid of long procedure that is chopping,
peeling and grinding, Frying onions and
tomatoes etc.
MONITORING OF POSITIONING

• Total Quality Management

• Expertise Opinion

• Questioners
Questionnaire
 Results
• Do you use cooking Yes No
paste? 30% 70%

• We are going to offer

Yes No
prepared cooking
paste, would u like to 60% 40%
use it?
• Which Rivaaj Cooking Biryani Bombay Chicken
Paste Biryani Jalfrezi
Paste would be liked by Paste Paste
you more? 10% 30% 30%
Karahi Quorma Shahi
Paste Paste Curry
Paste
10% 15% 05%

• The price is only Rs. 22/-, is Yes No

it easily affordable?
80% 20%

Reasons to use Rivaaj Paste

• Time saving
• Easy to Use
• Durable (1-1/2 year)
Distribution Channel
Producer

Distributors / Wholesaler

Retailers Consumers
 TEST MARKETING
• In order to see the response of people, our
company has conducted the test
marketing strategy by hosting an
advertisement in which one of our co-
members took opinions, suggestions and
advices from different individuals, which
proved very helpful for our research.
POSITIONING………………

• With respect to Price and Quality

• With respect to the Competitors

Question
Answer
Session
Thank You
Again