CzechInvest –

from marketing to
development agency

14 October 2004
International Investment Forum
 CEE - the reality of investment promotion

Economic reforms
Low visibility and market recognition
Market - resources - efficiencies
FDI as a supplement of to economic
transformation (FDI = privatization)

Marketing = raising awareness

 Story of CzechInvest

IPA – establishment of CzechInvest (1992)

network of foreign offices, regional partners (1994)
database of industrial properties (1998)
investment incentives (1998, 2000)
sourcing program (1999)
industrial zone development program (1999)
new business strategy (2002)
development agency, EU funds, regional offices (2004)
 CI - the reality of investment promotion

Economic growth
Repositioning, „maintenance marketing“
Market - resources - efficiencies
FDI as one of the sources of economic
development

Marketing = aftercare
 Our experience …

1994 2003
R&D
Woodprocessing Strategic 11%
8% Automotive Services
Construction
29% 19%
14%

Plastics Electronics
14% 29% Manufacturing
70%
 Role of CzechInvest in the economic
development of the Czech economy

1992 2000 2004

MARKETING
MARKETING DEVELOPMENT
AGENCY
AGENCY AGENCY

FDI Focus FDI Focus FDI Focus

Investment Business Climate
Climate
SMEs
Development
 MINISTER
OF INDUSTRY AND TRADE CR
ORGANIZATION
STEERING COMMITTEE
CzechInvest
BRUSSELS OFFICE
CHICAGO OFFICE
COLOGNE OFFICE
HONG KONG OFFICE
LONDON OFFICE
PARIS OFFICE
SILICON VALLEY OFFICE
YOKOHAMA OFFICE

MARKETING FDI BUSINESS INDUSTRIAL SMEs STRUCTURAL

DEVELOPMENT PROPERTIES FUNDS
AND REGIONS
 „AGENCY“ model

Detachment from the founder („business friendly

approach“)

State budget support

Mission – vision – strategy

Contractual freedom

Limited executive power

 Government support essential

Not dependent on incumbent political party

Involvement of senior governement ministers

IPA involvement in generation of governement

policy

Proactive intervention on skills and infrastructure

Tuning FDI strategy to the wider needs of

economic policy
 Business support agency

Attraction of
foreign
Development businesses
of existing
Establishment businesses
of new
businesses

Unified system of business support

 EU funds / Operational program

350 mil € (2004 - 2006)

Priority 1

Development of business environment (50%)

projects developing business infrastructure, benefit for wider
business community

Priority 2
Development of the competitiveness of enterprises (46%)
direct business support
support of specific investment plans (mostly SMEs)

Priority 3
Technical assistance – (4%)
management and implementation of the programme
 THANK YOU FOR
YOUR ATTENTION

Robert Hejzák
hejzak@czechinvest.org