Social Media in Education

How to manage the risks

John Pitcher Director of Education 30 May 2012

Agenda
Social Media - tool or

distraction?
Benefits Risks Risk Mitigation Have your cake and eat it Questions
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Leading provider of Total Internet Management Solutions
Patented technology for Social Media monitoring and mgmt Australian developed and supported across 20 countries

#1 Internet Management Solution in Aussie schools

Established in 1999 Award winning solutions

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Facebook World Map

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Facebook
There are more than 845 Million active users (Feb 2012)
1 in 8 of the world population 1 billion users sometime this year (June or July)

Approx 20 Million users are considered to be minors

One third of all minors are under 13 years of age Facebook removes 20,000 users per day who are underage

15% of all users post location of travel plans

Most include full name, age, sex and date of birth

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Education Tool

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Education Tool
Sound off vs publish
Teaching beyond the classroom

Tap into student psyche

Sex education of the teens Digital citizenship

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What Could Possibly Go Wrong?

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Social Media Risks for Students

Monash University found that :

93.4% of students use Facebook 30% of students considered it risk-free 72.4% had received unpleasant contact 46.1% did not talk with their parents about social media use

Only1% asked for help or guidance from adults

Teenagers, Legal Risks and Social Networking Sites Victoria Law Foundation, March 2011
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Technology Risks for Schools

31% of 14-17 year olds report they have been

cyber-bullied
Only 10% reported it to an adult Over 911,000 government funded laptops iPads and Mobile phone use is growing

Adults use the Internet, but children live it,

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John Bertrand, Chairman of The Alannah and Madeline Foundation

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Blocking Everything is Not the Answer

Australian Institute of Criminology reported :

Actions such as banning student use of personal

technologies while at school have been found to reduce the chances students will report cyber bullying for fear of having their mobile phones or laptops confiscated.
(Canberra: Australian Institute of Criminology, February 2010)

Old security technologies no longer work Anonymous Web Proxies are easy to setup Kids have 3 weapons - time, willingness & skills

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Reporting After the Fact May Be Too Late

Incidents of self harm require immediate

attention Perpetrators may come from outside the school Teens seek answers and often reach out via social media Technology can help guide them 24x7 when there is no-one else there to help

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Commercial inHelpline Confidence Quotes from Kids 2012

Education is Essential But Not Enough

Children still need guidance
The dangers can be perplexing for adults let alone children Perceived anonymity creates new problems not seen in the

playground Education is more effective with monitoring and reminders

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Its Not About Chasing the Bad Guys

Helping the victim is the primary goal
Good kids can get into bad situations

Most will suffer in silence

Monitoring allows proactivity without waiting

for the victim to report it (90% wont)

Dealing with the problem early stops it

escalating (and keeps it off the front page)

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Duty of Care
What happens off-campus

comes on-campus Parents and students will make it schools problem Social media comments spill into the playground, every single day Cyber bullying just part of the bullys weaponry

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Taking Technology Home

#1 Rule of computer use for minors is to keep

the computer in a visible area...but how?

1-1 laptops mean student access 24 x 7

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Parents cant effectively monitor

Laptops are used when parents aren't home Only 1 in 3 homes have any internet security Security does not address social media Free Wi-Fi is readily available
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Risk Mitigation
Borderless Internet Compliance

7x24 access requires 7x24 monitoring

Real-time alerting for critical issues

Self Harm, Extreme Aggression

Immediate feedback to students when they

step over the line Pattern matching to identify the concerning communications Early intervention gets better results
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Have Your Cake and Eat It

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Have your cake and eat it

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Pattern Matching
Shows trends
Identifies victims

Highlights serial offenders

Logs serious breaches Instant alerts on critical events Blocks before the problem
One School 20,000 alerts in 6 weeks for Year 10 only

escalates
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YouTube controls

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Pre-configured Reporting

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Taking Action Can Save Lives

I strongly endorse the Netbox Blue pattern matching solution (SafeChat) to all schools. We have already seen extraordinary benefits in our schools including the prevention of suicides and the protection of our students from predators. Netbox Blue is a company I have worked with for many years and have confidence in their current solutions and ability to add value to schools in reducing risk and providing the ultimate level of online protection to our students.
Lynne Doneley, Executive Officer, Associated Christian Schools
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CyberSafety Help Button Integration

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Conclusion
Social Media isnt going away
Blocking is not an option Off-campus events quickly

become on-campus issues Education is essential but not the total solution Early intervention is critical There is now technology that can help
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Please ask us
To present to your Student Welfare Teams
For automated reports for Principals and

Student Welfare Professionals

For Case Studies and Reference Sites For a CyberSafeSchool Video For a CyberSafeSchool Brochure For a free Cyber Risk Assessment (worth $500)
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Questions
netboxblue.com John.pitcher@netboxblue.com 0421 149 685 @netboxblue

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Thank You