Expenses
January Total Revenue Hours Total Power Operations: Hourly Personnel Cost of Power/ Hour Hourly Personnel cost/ Hour 329 1546 7896 4.699 24 February 316 1485 7584 4.699 24 March 361 1697 8664 4.701 24
Breakeven
Break-even Quantity = Net fixed Expenses / (Price Variable Cost per unit) Net fixed expenses = Total fixed expenses Contribution Margin Variable Cost per unit is the sum of variable cost due to power and hourly personnel Break-even hours = 177.39 ~ 178 hours
Scenario 1
Increasing the price to $1000 hours would reduce demand by 30% Commercial sales hours reduces to 97 Resulting in
o Total revenue of $179000 o Contribution Margin $170332 o Net Operating Income $(42606.40)
Scenario 2
Reducing the price to $600 hours would increase demand by 30% Commercial sales hours increases 180 Resulting in
Total revenue of $190000 Contribution Margin $178950.50 Net Operating Income $(33988.50)
Scenario 3
Increased promotion resulting in additional revenue hours of 30% Commercial sales hours increases 180 Resulting in
Total revenue of $226000 Contribution Margin $214950.50 Net Operating Income $2011.50
Recommendations
Scenario 3 in which promotion is increased is the only option fetching profit But there is no mention of the increased cost of promotion
o Maximum possible increase in promotion can be $2011.50(Break-even)
The above calculations are not showing the cost the telephone company is saving because of subsidized rate by SDS
Thank you