Xeodesign: Chasing Wonder

XEODesign
Putting Emotion into Play
Chasing Wonder: the Future of Engagement

With the 4 Keys to Fun
Nicole Lazzaro XEODesign, Inc. Smartphone Summit, Game Developers Conference February 28, 2011 Twitter @NicoleLazzaro #GDC11
www.xeodesign.com
2011 XEODesign, Inc.
www.xeodesign.com 2010 XEODesign, Inc.
Player Experience Design Makes Games More Fun
XEODesign
Tilt the first iPhone accelerometer game

Winner Best Game 2007
250,000 visits
4k2f.com
2000 - 2004 The 4 Keys to Fun How Games Create Emotion and Engagement
Fiero \o/
Chase Wonder
Wonder from Situation: Photoshop Not Required
More Mobile Phones than PC/Consoles or FM Radios
An MSO of 6B Needs New Games

Opportunities and Challenges

Mobile games can inspire players and develop skills to solve previously impossible situations
Technology, Production, and Business Models that Scale Research Tools to Better Understand Human Action, Thoughts, Emotions, Habits
A Word of Caution
Gamification Can Kill
10
Gamification Can Kill
A/B Tests Cannot Find Wonder

11
Chase Wonder Master Challenges Work Together Create Meaning
12
The Real Problem: We Need Tools to Chase Wonder
Real World Engagement

13
Real World Creates Natural Engagement
Milky the Marvelous Milking Cow, Kenner

http://www.youtube.com/watch?v=TdS9ZJ_Wf4k
What were they thinking?
16
Games Offer Windows into New Interaction
17
Emotion From Actions Increases Engagement
=
5.8B Mobile Phones Largest Addressable Audience Soon a Platform for the Primer
Hard Fun Interaction

Master Challenges Game Design Create Engagement with Emotion and Fun
Frustration Fiero
Easy Fun Unlocks Emotion Chase Wonder

Curiosity Wonder Surprise
19
People Fun
Work Together
Amusement Amici Admiration Ameiro Schadenfreude
Serious Fun
Create Meaning
Excitement Relaxation Values
Four Keys to Fun and Engagement
20
iPhone Gestures and Choices Create Emotion
The 4 Keys to Fun Drives Viral

21
Tilt the first iPhone accelerometer game
Tilt HD: Flips Adventure in 1.5 Dimensions
250,000 visits
Winner Best Game 2007
#1 Top Free iPad Download
Measuring Player Emotions
How many smiles? [Ekman/Duchenne]
Measuring Player Emotions
<---
Orbicularis Oculi
Easy Fun Chase Wonder
Easy Fun to Chase Wonder

25
Easy Fun: Novelty > Curiosity

26
Curiosity Surprise Wonder
Fish Tank1
Player Choice and Curiosity from Easy Fun
Fish Tank 3
Player Choice and Curiosity from Easy Fun
Easy Fun Line

29
Chase Wonder M1 Gaps Controls Discover
Easy Fun Hard Fun People Fun Serious Fun
Gaps Increase Engagement
Pure Joy of Interaction

Koi Pond and Urbanspoon
Joy of controls
QuickTime an d a Motion JPEG A decompressor are need ed to see this p icture .
Joy of Controls: Tilt: Flips Adventure in 1.5 Dimensions
Discovery: Osmos
Discovery: S. Holmes 1 Byook
Examples
StarWalk
Easy Fun Discovery StarWalk iPhone / iPad
Discovery: Word Lens
Rules of Magic: 1. The Pledge ZombieBooth, Motion Portrait
Rules of Magic: 2. The Turn ZombieBooth, Motion Portrait
Rules of Magic: 3. The Prestige ZombieBooth, Motion Portrait
Easy Fun Line

40
Surprise Curiosity Wonder Chase Wonder M1 Gaps Controls Discover Discovery Machine
Cure for AIDS
Google Helps Us Chase Wonder

41
Jules Vernes Undersea Explorer
The Wonder Wheel
QuickTime and a Motion JPEG A decompressor are neede d to see this picture.
Flipboard 2010 Easy Fun Chases Wonder
Netters Neuroscience Flash Cards Missed Opportunity
Neuro-Explorer Play Your Own Brain 2015 Discovery Engine
45
Its easy to tell how my husband feels about a game Wife of a Hard Core Game Player
Hard Fun Master Challenges
Hard Fun to Master Challenges

47
Hard Fun: Challenge > Fiero

48
Frustration Fiero \o/
Hard Fun: Challenge + Mastery

Games Focus Attention with Goal and Constraints: Frustration and Fiero \o/
49
choices goals obstacles strategy power ups

modified from Flow Csikszentmihalyi
Hard Fun: Jumping Character to Express Fiero!
Hard Fun Line

51
Master Challenges M2 Goals Obstacles Strategy
Angry Birds Goals, Obstacles, Strategies
Diner Dash Hard Work Pays Off Goals, Obstacles, Strategies
Hard Fun Line

54
Fiero \o/ Frustration Relief Master Challenges M2 Goals Obstacles Strategy Self-Motivating Tasks
Save the Workplace
Tutorial Quests and Clear Goals Increase Task Motivation
55
Jill Tarter SETI and TED Prize Winner Women in Science Lab Simulations
Task Master 2017 Self Motivating Tasks: Easy Fun Customize the Tool
Task Master 2017 Self Motivating Tasks: Hard Fun Clear Goals and Progress
Task Master 2017 Self Motivating Tasks: Concrete Goals
60
People are addictive, not the game. Bob, a Sports Game Player
People Fun Work Together
People Fun to Work Together

62
People Fun: Working Together

63
Amusement Schadenfreude > Social Bonds
People Fun: Design Whats Happening on the Couch
People Fun Line

65
Work Together M3 Care Take Cooperate Social Token & Compete
Just Tilt to Play
Care Taking: Feed Flip!

Tilt: Flips Adventure in 1.5 Dimensions TiltWorld.com
People Fun: Work Together

67
Social Leaderboards Quests and Appointments
Opportunity for Social Tokens Word with Friends
People Fun Line

69
Amiero Amusement Schadenfreude
Work Together M3
Resolve Conflicts
Care Take
Cooperate Social Token & Compete
Empathy Engine
Be Extra and Sparked, Extraordinaires 2010-2011 Micro Volunteering & Empathy Engine
[Happy Oasis]
Happy Oasis on Facebook, Aranim 2011 Empathy Engine
Happy Oasis on Facebook, Aranim 2011 Empathy Engine
Serious Fun Create Meaning
Serious Fun to Create Meaning

74
Serious Fun: Create Meaning

75
Excitement Relaxation and Desire
Values are Fun Tilt: Flips Adventure in 1.5 Dimensions
Serious Fun Line

77
Create Meaning M4 Collection Learning New Behavior

Systems Create: Excitement, Relaxation, Learning, Enhance Sense of Value
78
Goal: collect all you can Enhance progress Aspire and acquire
Increase Value: Tangible

80
Increase Value: Tactile Impressions of Worth
81
Increase Value: Create Meaning
Learning: The Elements
Change Behavior: Bejeweled 3
Serious Fun Line

84
Desire Excitement Acquire Create Meaning M4 Collection Learning New Behavior Eco-Recovery Simulator
End Global Warming
Tilt Flips Adventure in 1.5 Dimensions 2010-2011 Eco-Recovery Simulator
Energy Ops: AR Conservation Game, VEIC 2011 Eco-Recovery Simulator
4 Keys to Fun
Connect the 4 Keys into Loops for More Engagement
All Four Keys: Tilt: Flips Adventure in 1.5 Dimensions
MSO Requires all 4 Keys

89
Tools for New Skills

90
GAME Plan to Save the World

91
Goals
Actions
Motivations
Emotions
Increase Engagement with a GAME Plan

Define GOALS for the players and your company Choose easy ACTIONS that let players tell the story Wrap game design around existing player MOTIVATIONS
92
Use EMOTION to create activity loops to connect the goals, actions, and motivations
Goals for the Player

94
Actions for the Cause

95
Motivations for the Change

96
Lets Work Together
We Need New Games

1. Easy Fun Chase Wonder Discovery Engine Hard Fun Master Challenges Self-Motivating Tasks People Fun Work Together Conflict Resolution Serious Fun Create Meaning Eco-Recovery Simulator
2.
3.
4.
We Need New Games
Imagine in 2020
Everyone Going to School an d Work with an Expectation of Fun
4k2f.com
Accept the Challenge
4k2f.com
Tag Youre It!

102
Nicole Lazzaro
Email: nlazzaro@xeodesign.com Twitter: @NicoleLazzaro
Game: TiltWorld.com
White Papers and Slides:

xeodesign.com slideshare.com/NicoleLazzaro 4k2f.com <- Downloads
Book Chapters:
1. Beyond Game Design, Bateman 2. Game Usability, Isbister 3. Human-Computer Interaction Handbook, Jako
Game On! \o/
Game On! \o/

Fiero! \o/
Resources and Downloads: 4K2F.com

Xeodesign: Chasing Wonder

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Xeodesign: Chasing Wonder

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XEODesign

Putting Emotion into Play

Chasing Wonder: the Future of Engagement

www.xeodesign.com 2010 XEODesign, Inc.

Putting Emotion into Play

Player Experience Design Makes Games More Fun

Tilt the first iPhone accelerometer game

Wonder from Situation: Photoshop Not Required

www.xeodesign.com 2010 XEODesign, Inc.

Putting Emotion into Play

More Mobile Phones than PC/Consoles or FM Radios

www.xeodesign.com 2010 XEODesign, Inc.

An MSO of 6B Needs New Games

www.xeodesign.com 2010 XEODesign, Inc.

Opportunities and Challenges

www.xeodesign.com 2010 XEODesign, Inc.

Gamification Can Kill

www.xeodesign.com 2010 XEODesign, Inc.

Gamification Can Kill

www.xeodesign.com 2010 XEODesign, Inc.

A/B Tests Cannot Find Wonder

Chase Wonder Master Challenges Work Together Create Meaning

www.xeodesign.com 2010 XEODesign, Inc.

The Real Problem: We Need Tools to Chase Wonder

www.xeodesign.com 2010 XEODesign, Inc.

Real World Engagement

Real World Creates Natural Engagement

Milky the Marvelous Milking Cow, Kenner

What were they thinking?

www.xeodesign.com 2010 XEODesign, Inc.

Games Offer Windows into New Interaction

www.xeodesign.com 2010 XEODesign, Inc.

Emotion From Actions Increases Engagement

www.xeodesign.com 2010 XEODesign, Inc.

Hard Fun Interaction

Easy Fun Unlocks Emotion Chase Wonder

Four Keys to Fun and Engagement

www.xeodesign.com 2010 XEODesign, Inc.

iPhone Gestures and Choices Create Emotion

www.xeodesign.com 2010 XEODesign, Inc.

The 4 Keys to Fun Drives Viral

Tilt the first iPhone accelerometer game

Tilt HD: Flips Adventure in 1.5 Dimensions

#1 Top Free iPad Download

Measuring Player Emotions

How many smiles? [Ekman/Duchenne]

Measuring Player Emotions

Easy Fun Chase Wonder

www.xeodesign.com 2010 XEODesign, Inc.

Easy Fun to Chase Wonder

www.xeodesign.com 2010 XEODesign, Inc.

Easy Fun: Novelty > Curiosity

Curiosity Surprise Wonder

Player Choice and Curiosity from Easy Fun

Player Choice and Curiosity from Easy Fun

www.xeodesign.com 2010 XEODesign, Inc.

Easy Fun Line

Chase Wonder M1 Gaps Controls Discover

Easy Fun Hard Fun People Fun Serious Fun

Gaps Increase Engagement

Pure Joy of Interaction

QuickTime an d a Motion JPEG A decompressor are need ed to see this p icture .