Organization study

PRESENTED BY K.PAVANKUMAR (PG 12056)

Introduction
Hindustan Unilever Limited (HUL) is India's largest consumer goods company based in Mumbai,

Maharashtra.
It is owned by the British-Dutch company Unilever which controls 52% majority stake in HUL. Its products include foods, beverages, cleaning agents and personal care products. It is headquartered in Mumbai, India and has an employee strength of over 16,500 employees and contributes to indirect employment of over 65,000 people.

Hindustan Unilever's distribution covers over 2 million retail outlets across India directly and its
products are available in over 6.4 million outlets in the country. As per Nielsen market research data, two out of three Indians use HUL products

Date of Establishment Industry Headquarters Key people Business Operation Net income

1933 Consumer goods Mumbai, Maharashtra, India Harish Manwani (Chairman), Nitin Paranjpe (CEO and MD) Foods, beverages, cleaning agents and personal care products 22,691 crore (US$489.76 million) (2011-2012

Our vision
To earn the love and respect of india ,by making a real difference to every india The four pillars of our vision set out the long term direction for the company We work to create a better future every day We help people feel good, look good and get more out of life with brands and services that are good for them

and good for others.

We will inspire people to take small everyday actions that can add up to a big difference for the world. We will develop new ways of doing business with the aim of doubling the size of our company while reducing our

environmental impact.

Mission or Goal
Unilever's mission is to add Vitality to life We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life. The main aim of the company is to make a billion of Indians feel safe and secure

Company structure

organization structure
Executive directors Nonexecutive directors Management Committee

Chairperson Mr Harish Manwani MD Directors Mr Nitin Paranjpe A Narayan, Ashok K Gupta,C K Prahalad, D S Parekh, D Sundaram, Dhaval Buch, Douglas Baillie, Dr R A

Mashelkar, Gopal Vittal, Harish Manwani, Mr A Narayan, Mr D S Parekh, Mr Gopal Vittal, Mr Harish Manwani, Mr Nitin Paranjpe, Mr Pradeep Banerjee, Mr S Ramadorai, Mr Sridhar Ramamurthy, Nitin Paranjpe, Pradeep Banerjee, R A Mashelkar, S Ramadorai

Brands
Category Sector Tagline/ Slogan Segment Target Group Positioning Consumer Products, Food & Beverages FMCG Small Actions, Big Difference Products and services for daily needs Every Indian household especially the middle class Being the largest FMCG company , their little efforts make a

huge difference in the lives of people

.

The company has a distribution channel of 6.4 million outlets and owns 35

major Indian brands. Its brands include:

Food Brands:
Annapurna ,Bru coffee,Brooke Bond (3 Roses, Taj Mahal , Taaza, Red Label) tea, Kissan ,Lipton ,
Knorr, Kwality Wall's ,Modern Bread

Homecare Brands
ActiveWheel ,Cif ,Comfort ,Domex ,Rin detergents and bleach ,Sunlight detergent and colour care,Surf Excel, Vim ,Magic Water Saver

Personal Care Brands:

Aviance ,Axe ,Ayush Therapy,Breeze ,Clear ,Clinic Plus shampoo and oil ,Close Up ,Dove,Denim shaving products ,Fair & Lovely ,Hamam ,Lakm ,Lifebuoy ,Liril , Lux ,Pears ,Pepsodent ,Pond's, Rexona ,Sunsilk

,Sure ,Vaseline,TRESemm

Water Purifier Brand:

Pureit Water Purifier

SWOT Analysis
Strength

1. HUL is a part of the Unilever group, hence strong brand equity

2. It has over 16500 employees

3. Reach 6.4 million retail outlets which includes direct reach to over 1.5 million retail outlets 4. Two R&D centers in India in Mumbai and Bangalore 5. Products with presence in over 20 consumer categories with over 700 million Indian consumers using its products 6. As a part of CSR, HUL has initiatives like project Shakti, plastic recycling, women

empowerment etc.,

Weakness 1. Market share is limited due to presence of other strong FMCG brands 2. HUL products has stiff competition from big domestic players and international brands Opportunity 1. Tap rural markets and increase penetration in urban areas 2.Mergers and acquisitions to strengthen the brand 3.Increasing purchasing power of people thereby increasing demand

Threats

1. Intense and increasing competition amongst other FMCG companies 2.FDI in retail thereby allowing international brands 3. Competition from unbranded and local products

Competition
Competitors 1. Marico 2. L'Oral 3. Nirma Ltd

4. ITC
5. Colgate-Palmolive 6. Procter and Gamble 7. Dabur

Competitors of hul soaps

Hul brands Pears Dove Hamam Liril Lux Rexona Competitors brands Santoor, Savlon Camay Margo Cinthol Santoor, Chandrika Cinthol, Mysore Sandal

Breeze
Lifebuoy

Godrej no. 1, Nirma

Dettol

Competitors of hul hair care Sunsilk Clinic Plus Dove Pantene Head & Shoulders LOreal, Garnier

Competitors of HUL Oral Care

Pepsodent Close Up Colgate Meswak Dabur Red Anchor

Competitor of HUL Tea Read label Competitor of HUL salt Annapurna Tata salt Tata tea

Competitor of HUL Soups

Knorr Maggi

Competitor of HUL Ice creams Kwality walls Amul ice crem

Competitors of HUL Surf

Surfexel
Wheel Rin

Ariel
Nirma Tide

Contribution to different sectors

2.2%

7.3%

16.2%

HOME & PERSONAL CARE FOODS EXPORTS OTHERS(CHEMICALS, WATER)

corporate social responsibility

Providing education on health and hygiene Women empowerment Water management Rehabilitation of special or underprivileged children

Care for the destitute and HIV-positive

Rural development.

Plays active role in natural calamities

Awards and Recognition

In 2012, HUL was recognized as one of the world's most innovative companies by Forbes. With a ranking of number 6, it was the highest ranked FMCG company. Hindustan Unilever Limited won 13 awards at the Emvies 2012 Media Awards organized by the Advertising Club Bombay in September 2012.

HUL was one of the eight Indian companies to be featured on the Forbes list of Worlds Most
Reputed companies in 2007. In July, 2012 Hindustan Unilever Limited won the Golden Peacock Occupational Health and Safety Award for 2012 in the FMCG category for its safety and health initiatives and continuous improvement on key metrics.

HUL Policies

Environmental policy

Quality policy
Safety & health policy Affirmative action policy

Milestones achieved
Five of HUL's leading brands Lux, Dove, Pears, Clinic Plus and Sunsilk won the Reader's Digest Trusted Brand 2008 Awards. Four HUL brands featured in the top 10 list of the Economic Times Brand Equity's Most Trusted Brands 2008 survey HUL was awarded the Bombay Chamber Civic Award 2007 in the category of Sustainable

Environmental Initiatives.
HUL was selected as the top Indian company in the FMCG sector for the Dun & Bradstreet American Express Corporate Awards 2007.

Bibliography
https://www.hul.co.in https://www.slideshare.com https://www.indiantimes.com https://www. wikipedia.com

Thank you