G.

E SOCIETY SMRK-BK-AK MAHILA MAHAVIDYALYA

SEM II
-Kiran Umarani

INDEX
INTRODUCTION HISTORY OF APPLE APPLES PRODUCTS WHY IS APPLE SO SUCCESSFUL? WHY APPLE IS EXPENSIVE? SWOT ANALYSIS HISTORY OF LOGO

INTRODUCTION
It is an American Multinational Corporation headquartered in California.
It designs, develops, and sells consumer electronics, computer software and personal computers. Its best-known hardware products are the Mac line of computers, the iPod music player, the smart iPhone, and the iPad tablet computer.

 Its software includes the OS X and iOS operating systems. Apple is the world's second-largest information technology company after Samsung Electronics, and the world's thirdlargest mobile phone maker after Samsung and Nokia. As of November 2012, Apple maintains 394 retail stores in fourteen countries.

HISTORY OF APPLE COMPANY

1976 : apple company was founded 1983 -1984 : 1. Enters Fortune 500. 2. John Sculley becomes president and CEO. 3. Apple airs 1984 during Super Bowl. 1985 : Jobs forced out of company 1993 :Sculley forced out. 1997 :Steve Jobs returns to Apple. 2007 :Apple changes name to apple inc.

MISSION STATEMENT

Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.

PRODUCTS OF APPLE
1.
-

Mac Mac book air Mac book pro Mac mini iMac Mac pro
Apple introduced their much-likely media tablet, the iPad, running a modified version of iOS. It offers multi-touch interaction with multimedia formats including newspapers, magazines, ebooks, textbooks, photos, movies, TV shows videos, music, word processing documents, spreadsheets, video games, and most existing iPhone apps.[

2. iPad

Apple introduced the iPad 2, which had a faster processor and two cameras on the front and back, respectively. It also added support for optional 3G service. However, the availability of the iPad 2 has been limited as a result of the devastating earthquake and ensuing tsunami in Japan in March 2011. the iPad mini was also introduced, with a reduced 7.9-inch display and featuring much of the same internal specifications as the iPad. iPad users have downloaded 3 billion apps, while the total App Store downloads is over 25 billion downloads.

3. iPhone
Steve Jobs introduced the long-anticipated iPhone, a convergence of an Internet-enabled Smartphone and iPod.

The original iPhone was released on June 29, 2007 for $499 (4 GB) and $599 (8 GB).
In 2008, it was updated to have 16 GB of memory.

In 2012, Apple introduced the sixth-generation iPhone, the iPhone 5.

It added a 4-inch display, 4G connectivity, and the upgraded Apple A6 chip, among several other improvements. Two million iPhones were sold in the first twenty-four hours of pre-ordering and over 5 million handsets were sold in the first 3 days of its launch.

4. Apple TV
At the 2007 Macworld conference, Jobs demonstrated the Apple TV, (previously known as the iTV), a set-top video device intended to bridge the sale of content from iTunes with high-definition televisions. The Apple TV originally incorporated a 40 GB hard drive for storage, and plays video at a maximum resolution of 720p. In 2007 a 160 GB drive was released alongside the existing 40 GB model and on January 15. Apple also reduced the price of the device to $99.

5. Software
Apple develops its own operating system to run on Macs, OS X, the latest version being OS X Mountain Lion (version 10.8). An example of this is the consumer-oriented iLife software package that bundles iMovie, iPhoto and GarageBand. Apple also offers a range of professional softwares . The range of server software includes the operating system OS X Server; Apple Remote Desktop, a remote systems management application; and Xsan, a Storage Area Network file system. Apple also offers online services with iCloud, which provides cloud storage for a wide range of data, including email, contacts, calendars, photos and documents.

WHY IS APPLE SO SUCCESSFUL?

Revenue concentration in high growth industries

Timing 1. iPhone 2. iPad

Pricing strategy
Distribution strategy Marketing and Apple's "Reality Distortion Field Focus on the US Market The Apple Cult Ecosystem Lock-in & Captive Market

Focus on US market The apple cult Ecosystem lock-in & captive marke

Why Is Apple Expensive ?

It is maybe because they are very reliable. Apple products are expensive for their sleek design and easy to use interfaces. apple products run for years and it will never over heat.

Also all of the devices/chips/ metals used in an apple products .

SWOT Analysis

strengths

Weakness

opportunities

threats

strengths

Weakness

opportunities

threats

Strengths Well recognized , product differentiation. 4th largest player in global mobile phone market Strong brand image , high brand stability, brand loyalty. 18.5% share of global smartphone market. Complete hardware/software package.

strengths

Weakness

opportunities

threats

WEAKNESS Non-Compatibility Price Proprietary Patent infringement lawsuit may affect financial condition and operating results.

strengths

Weakness

opportunities

threats

Opportunities Strong growth in Smartphone and tablet market to boost apples revenue. Shipment of Smartphone's expected to be 850 million by the end of 2013. iPhone business continues to increase Strongest player in Mobile app market. Increasing demand of online music and other like cloud based services.

strengths

Weakness

opportunities

threats

Threats Rising popularity of google android may affect its market share. 3,50,000 android smartphones are activated daily 150000

The Original

This original logo was designed by Ron Wayne, who started Apple with Jobs and Woz in 1976. In 1977 White sold his portion of Apple back to Jobs and Woz when they incorporated. The image is a pen and ink illustration of Sir Issac Newton leaning against an apple tree with a portion of a William Wordsworth poem running around the border: NewtonA mind forever voyaging through strange seas of thoughtalone (Prelude, Book III, Residence at Cambridge) Steve Jobs decided to scrap this image because he felt that Waynes logo was too cerebral and not easily reproduced at small sizes.

The Rainbow Logo

In 1977, with Wayne gone from the company, Jobs turned to the Regis McKenna Advertising Agency to produce a new, more iconic logo. After several attempts and variatons (and a ton of money spent), the result was the most iconic of all Apple logos. The Rainbow Apple logo.
This logo will forever be one that pops into my mind when I think of Appleand I dont think Im alone on that. This iconic logo helped make Apple a world wide brand, and continues to be used by fans on Apple products to this day . This logo was retired in 1999.

The Logo Reinvented

The Modern look for the Apple logo has had a variety of color variations in recent years. The official design is chrome looking, but we have seen the logo in a variety of colors on Apples official site, and within OS X itself. The current logo in Tiger is blue. It has appeared on the site as red, blue, and gray. The Apple logo has become one of the most iconic and recgonizable logos in the world, so it is doubtful that it will ever change too drastically from its current look, but its interesting to see how it has changed over the years, and Im curious to see how it will evolve in time.

THANK YOU