DESCRIPTION OF MY BUSINESS
Our target customers will be: The sports enthusiasts, male and female between ages of 22 to 30. Parents of young football fans School Athletic Coaches and Directors Sport Performance Businesses(training facilities, gyms etc.) Famous Football personalities Football organizations in the Philippines.
PRICING POWER
Pricing will depend on prices set by licensed wholesale suppliers, sporting good stores usually have a mark-up of 35% to 45%, other items may be a bit lower -- around 25% to 30%.
PRICING POWER
Product Soccer Balls Gloves Soccer Cleats Soccer Goal Net Soccer Socks Wholesale Price 225 270 450 900 45 Retail Price 315 380 630 1260 65
Soccer Jerseys
Sports Shorts
400
270
560
380
MISSION
Defender Football Goods intends to become a recognized and premier distributor of quality, name brand and up -to-date football goods that will help the consumers enjoy their overall football experience. We of fer high-end football goods from well -known brands all over the world. Also, we provide wide range selections of football goods in assortment of style, quality and the consumers interest. We also want the consumers to enjoy our goods with value price. Our business also of fers the consumers an option to buy their goods in an online -shopping website that will be delivered to them as soon as possible. Our goal is to increase the interest of the people, most especially the Filipinos, to sports like football. We will work closely with the customers to heighten their interest to such sport.
VISION
Defender Football Goods shall be a recognizable distributor of football goods that will be the center of football experience in the country. Also, our business will have a sustainable growth that is ahead of our other competitors. An increasing growth of sales with satisfying feedbacks from consumers is the main asset of our business. Our business views our growth as positive and exceptional in regards with the sales, products and service. We will be viewed by the sporting distributor universe as a growing institution of distribution.
THE PEOPLE
The employees of this business must possess the following requirements to be hired in the Defender Football Shop: Accountant Certified Public Accountant with at least 5 year working experience in firms Age of 25 40 years old of any gender Friendly and Sociable Salesman/Cashier Have a minimum of 2 year experience in sales and displays good social communication skills to people Age of 25 40 years old of any gender Must be knowledgeable in sports and fitness.
THE PEOPLE
Manager A licensed and a Degree holder in business management with at least 3 years of work experience Age of 25 40 years old of any gender
SECTION 3:COMMUNICATIONS
Defender Football Goods shall take advantage of the latest computer and communication tools available in order to give our customers high quality service. We plan to use the following equipment: Landline and Internet
PLDT Bundled Plan 1299 Reliable and have a wide coverage Accessible technical support and responsive field service Call Waiting and Forwading Good Downstream and Upstream Speeds Installation Fee: Php 3,300.00 (w/ WiFi Modem) Php 1,299.00 per month
SECTION 3:COMMUNICATIONS
Computers
Gilmore PCG Office Package Complete Computer Package Up-To-date Hardware and Software 2 computer units: Php 13,899.00 each Canon MX-397 All-in-1 Printer, Scanner and Fax Machine Continuous Ink System Php 5,999.00
SECTION 3:COMMUNICATIONS
Mobile Phones
Sun Group Plan 999 3 phones , 3 lines Samsung Galaxy Y Unlimited Calls and Text (Sun-to-Sun) Php 999.00 per month + other charges
SECTION 4: ORGANIZATION
Business Organization We will be starting up the operation of Defender Football Goods as a partnership of 4 people. The profits and losses of our business shall be distributed among each partner. We feel that this will be the most advantageous organization since it will allow us to easily form our business and gather more capital.
SECTION 4: ORGANIZATION
Professional Consultants Here is the list of the professionals needed in our business: Attorney: Renz Niro Tenorio
Our lawyer will be the one who gives legal advice, reviews business documents, files briefs and other legal documents and negotiates business agreements, such as contracts.
SECTION 6: INSURANCE
The business will need the following insurances Property Insurance covering Php 15,000.00 in case of emergency to protect the properties of the business Medical insurance, in cases of accidents through delivery or within the business entity, an amount of Php 20,000 is the covered compensation including hospital confinement (if necessary) and medical assistance.
SECTION 7: PREMISES
Location and Leasing During the start-up phase of approximately 5 -10 months, we plan to operate the business in a commercial zone found around the universities and colleges in Manila. The initial commercial space for the business is 100 square feet with one stockroom, two fitting rooms (cubicles) and one private of fice for online and business transactions.
Rent cost: Mall store: Php 45,000 per month (100 sq. meters) Electric and Water Consumption:
Electric Consumption : Php 7,000.00 per month Water Consumption : Php 1000.00 per month Total: Php 8,000 per month
No of people 1
Salary/month 7,500
Total 7,500
250
7,500
22,500
30,000
Total
III. Communications: IV. Licences: V. Rent: VI. Water and Electricity Php 37,097.00 + 2,298.00 per month Php 1,015.00 Php 45,000 per month Php 8,000 per month
Office Chair
Office Table Acrylic shoe stand Mannequins Clothes stands Hangers
1,000
1,500 20 600 2,100 15
3
1 150 5 5 100
3,000
1,500 3,000 3,000 10,500 1,500
Plastic bags(S,M,L)
Electronic Cash Register Ballpen Paper
4,4.5,5
15,000 5 110/rim
200
1 50 5
2,700
15,000 250 550
Total
41,000
Php 2,500.00/week Php 5,000.00/month Php 35,000/year Php 1,380.00/year Php 75,000.00 +3,500/year Php 3,375.00/month
Initial Investment:
Php 793,160.00
SECTION 9: FINANCING
Our requirements for start -up capital is: Php 800,000.00 The list of expenses are included in the cash flow projection. The expenses include: buying supplies, rent, travel expenses, buying communication tools, licences and insurances and other start-up expenses. The sources of financing for our business are the following:
Amount Ranie Magpoc Neill Teodoro Emnard Garcia Philipson Chan Relatives and Friends Php 150,000 Php 150,000 Php 150,000 Php 150,000 Php 200,000 1% per month Interest
SECTION 10:E-COMMERCE
A website will be an important tool in Defender Footballs marketing program. We are planning to name the website defenderfootball.com.ph This website will enable our customers to have access to our products and order them via our website. We are planning to hire the services of Philippine Web Design to install and maintain our site. The site will include the following features:
Easy to use and eye-catching Provides detailed information about our products Allows the customer to order products online Allows the customer to provide feedbacks regarding our product
SECTION 10:E-COMMERCE
Budget:
Philippine Web Design Ecommerce Package A custom e-commerce web store designed to represent our business Enables us to add, remove and update our own products Upload product images, prices and description Php 75,000.00 (Initial) Php 3500.00 (Hosting Fee per year)
Php 21,080.00
Training Policies
Since the nature of business is selling of produced goods, no specific trainings are to be done. For sales, employees are In aspect of delivery, the business will only rent trucks with licensed drivers and training of the drivers is out of the business entity as it will be covered by the renting truck business.
How I plan to take advantage of Competitors Weak Point With a lot of long term competitors in this industry, our edge is the main focus on only a single sport which is football in which no one of the said competitors had made into account for. Also, our line will provide a cheaper price than other sports shops. We also intend to continually introduce additions and refinements to the line.
For the online transactions, a large ser ver for online shopping will be created that will lead to an easy -access and user -friendly website. The online shopping website will also hold enough information about the products, ser vice and the shop. To maximize our products and ser vices, an expansion of the stores size and employment will also be implemented. This will lead to a better marketing and ser vice to the consumer s. For the adver tising, billboards and online adver tisement will be used by the store to attract consumers most especially the football fans.
Bankruptcy The business plans a monthly flow projection that might prevent the cause of bankruptcy. If necessar y, the owners will have the choice to lay - of f some employer s, delay the business expansion plans and drop some of the branded football goods. Also, monthly cash forecast will be created to examine the status of the sales and prevent the bankruptcy.
Misunderstandings with the suppliers The owner s plan to communicate with the suppliers of football goods personally to avoid any mishaps in the deliver y of football goods or stocks.
The owner s will hire a legal counselor who will fix and accommodate all the documentations being filed by the suppliers. But at the same time, the owner s will have an extensive communication with the supplier s. Also, the licensing requirement needed by the impor ts will be directed to the counselor. The said counselor will only have a par t -time job in the business. For the expor ts, the owner s will not operate out of the countr y. They only plan to distribute the football goods from the international brands throughout the countr y.