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BUSINESS PLAN

Emnard Garcia Ranie Magpoc Philipson Chan Neill Teodoro

DESCRIPTION OF MY BUSINESS

Defender Football Goods


We are planning to market a wide variety of sports goods(from different brands) such as balls, footwear, protective equipment, etc. Our shop will particularly specialize in marketing football goods which will distinguish our shop from other sports shop. The shop will provide both retail and online buying methods with delivery services.

TARGETED MARKET AND CUSTOMERS

Our target customers will be: The sports enthusiasts, male and female between ages of 22 to 30. Parents of young football fans School Athletic Coaches and Directors Sport Performance Businesses(training facilities, gyms etc.) Famous Football personalities Football organizations in the Philippines.

GROWTH TRENDS IN THIS BUSINESS


The global retail sporting goods market holds substantial opportunities for sporting goods suppliers due to strong product demand in the three market segments: athletic apparel, athletic footwear, and equipment. Asia and Rest of World represent good growth market for retail sporting goods industry. According to Lucintel, the market is forecast to reach an estimated $266 billion in 2017 with a CAGR(Compound Annual Growth Rate) of 4% over the next six years (2012 2017).

GROWTH TRENDS IN THIS BUSINESS


Consumer interest in sports has been steadily rising in recent years partly due to wider media coverage of sporting events, making sports popular with huge numbers of people, young and old. T V and internet sports coverage also serve to make sporting events more and more accessible to the masses. With sporting events firmly established as mainstream entertainment, and sports stars gaining celebrity status, increasing numbers of children and young adults are attracted to sports as a professional career, or just as a leisure activity.

PRICING POWER

Pricing will depend on prices set by licensed wholesale suppliers, sporting good stores usually have a mark-up of 35% to 45%, other items may be a bit lower -- around 25% to 30%.

PRICING POWER
Product Soccer Balls Gloves Soccer Cleats Soccer Goal Net Soccer Socks Wholesale Price 225 270 450 900 45 Retail Price 315 380 630 1260 65

Soccer Jerseys
Sports Shorts

400
270

560
380

MISSION
Defender Football Goods intends to become a recognized and premier distributor of quality, name brand and up -to-date football goods that will help the consumers enjoy their overall football experience. We of fer high-end football goods from well -known brands all over the world. Also, we provide wide range selections of football goods in assortment of style, quality and the consumers interest. We also want the consumers to enjoy our goods with value price. Our business also of fers the consumers an option to buy their goods in an online -shopping website that will be delivered to them as soon as possible. Our goal is to increase the interest of the people, most especially the Filipinos, to sports like football. We will work closely with the customers to heighten their interest to such sport.

VISION
Defender Football Goods shall be a recognizable distributor of football goods that will be the center of football experience in the country. Also, our business will have a sustainable growth that is ahead of our other competitors. An increasing growth of sales with satisfying feedbacks from consumers is the main asset of our business. Our business views our growth as positive and exceptional in regards with the sales, products and service. We will be viewed by the sporting distributor universe as a growing institution of distribution.

THE PEOPLE
The employees of this business must possess the following requirements to be hired in the Defender Football Shop: Accountant Certified Public Accountant with at least 5 year working experience in firms Age of 25 40 years old of any gender Friendly and Sociable Salesman/Cashier Have a minimum of 2 year experience in sales and displays good social communication skills to people Age of 25 40 years old of any gender Must be knowledgeable in sports and fitness.

THE PEOPLE
Manager A licensed and a Degree holder in business management with at least 3 years of work experience Age of 25 40 years old of any gender

PERSONAL BACKGROUND AND EDUCATION CREDENTIALS


John Emnard A. Garcia
My education includes: Paco Catholic School for grade school, graduated from Makati Science High School (Class of 2012). I finished my degree in Chemical Engineering at the Mapua Institute of Technology, where I graduated Cum Laude in the year 2016. In College, I was a Chemistry Peer Adviser and was one of the Institutes scholars. I worked as a Refinery Engineer in Petron Bataan Refinery for 5 years My hobbies are: playing videogames, reading books I belong to the following professional and service organization: Philippine Institute of Chemical Engineers

PERSONAL BACKGROUND AND EDUCATION CREDENTIALS


Ranie L. Magpoc
My education includes: Limay Elementar y School for grade school, graduation from Limay National High School in Special Science Class Curriculum (Class of 201 2). My higher education includes a Bachelors degree in Chemical Engineering at Mapua Institute of Technology, year 2016. In High School I par ticipated in the following activities (Editor-in-chief of Campus Publication, Student Government Treasurer, President of Science Club, etc.). In College, I have been a Peer Adviser, Vice President of PiCHE-MIT, and Treasurer of ChE-CHM Thinkers. I worked at the Petron Bataan Refiner y from 2017-2022. My hobbies are: reading books, playing mind games I belong to the following professional and ser vice organization: Philippine Institute of Chemical Engineer s and American Institute of Chemical Engineers .

PERSONAL BACKGROUND AND EDUCATION CREDENTIALS


Philipson Rennell I. Chan
My education includes: Morning Breeze Elementar y School for grade school, graduated from De La Salle Araneta Univer sity on 201 2 I graduated Bachelors degree in Chemical Engineering at Mapua Institute of Technology on the year 2016 I graduated Master of Engineering in Petrolium Engineering at Stanford University in Stanford, Ca on the year 2020 I graduated Doctor of Philosophy in Nuclear Engineering at Massachusetts Institute of Technology in Cambridge, Ma on 2023 In Elementar y I par ticipated in the Student Government Council as an Auditor. In High School I par ticipated Citizenship Advancement Training for four year s and graduated as the Corps Ex -O of our batch I worked as a Petrolium Engineer in Philodrill Corporation for 5 year s I worked as a Nuclear Engineer in Korea Nuclear Fuel Co. for 5 year s. My Hobbies are: playing videogames, playing basketball, and reading fictional books. I belong to the following professional and ser vice organization: Philippine Institute of Chemical Engineers

PERSONAL BACKGROUND AND EDUCATION CREDENTIALS


Nowell Neill D. Teodoro
My education includes: St. Dominic School of Limay for gradeschool, graduated from Bataan Christian School in Special Science Curriculum (Class of 2012) My higher education includes a Bachelors Degree in Chemical Engineering, year 2016. In Highschool, I participated in various club like Math, Science and Theatro. Also, I joined a Science Fair Division (Group Category) In college, I graduated with a Magna Cum Laude standing and a ChE licensure examination topnotcher. I am the 18 th President of the Philippines Worked in Total Petrochemicals and Refining USA as chief engineer I am also an active member of the Philippine Institute of Chemical Engineers I am married to Miranda Kerr.

SECTION 3:COMMUNICATIONS
Defender Football Goods shall take advantage of the latest computer and communication tools available in order to give our customers high quality service. We plan to use the following equipment: Landline and Internet
PLDT Bundled Plan 1299 Reliable and have a wide coverage Accessible technical support and responsive field service Call Waiting and Forwading Good Downstream and Upstream Speeds Installation Fee: Php 3,300.00 (w/ WiFi Modem) Php 1,299.00 per month

SECTION 3:COMMUNICATIONS
Computers
Gilmore PCG Office Package Complete Computer Package Up-To-date Hardware and Software 2 computer units: Php 13,899.00 each Canon MX-397 All-in-1 Printer, Scanner and Fax Machine Continuous Ink System Php 5,999.00

Printer and Fax Machine

SECTION 3:COMMUNICATIONS
Mobile Phones
Sun Group Plan 999 3 phones , 3 lines Samsung Galaxy Y Unlimited Calls and Text (Sun-to-Sun) Php 999.00 per month + other charges

Expenses for Communications:


Landline/Internet: Computers: Printer and Fax: Mobile Phones: Total: Php Php Php Php Php 3,300.00 + Php 1,299.00 per month 13,899.00 x 2 units 5,999.00 999 per month 37,097.00 + 2,298.00 per month

SECTION 4: ORGANIZATION

Business Organization We will be starting up the operation of Defender Football Goods as a partnership of 4 people. The profits and losses of our business shall be distributed among each partner. We feel that this will be the most advantageous organization since it will allow us to easily form our business and gather more capital.

SECTION 4: ORGANIZATION

Professional Consultants Here is the list of the professionals needed in our business: Attorney: Renz Niro Tenorio
Our lawyer will be the one who gives legal advice, reviews business documents, files briefs and other legal documents and negotiates business agreements, such as contracts.

Accountant: Junniel Martinez


Our accountant shall be responsible for performing audits to ensure the overall financial health of our business. He will also be responsible for handling the tax documents of our business.

SECTION 5: LICENSES, PERMITS AND BUSINESS NAMES


Doing Business As (DBA): Defender Football Goods Merchandise. Zoning: The appropriate zoning in this business is 10 by 10 in a commercial area within a mall. Licenses: The licenses we need are the following Local: Municipal Business License from Manila City Hall, DTI and BIR. State: A state identification number is secured in NBI. Trademark: The trademark of this business is the logo and the DBA . Sellers Permit: We will secure a sellers resale permit from the BIR and DTI for taxation and from the main manufacturer of the equipments well resale. Employers Identification Number: We will obtain an EIN for this business.

SECTION 5: LICENSES, PERMITS AND BUSINESS NAMES


Expenses for Licenses:
DTI Permit NBI Clearance City Hall BIR Total: Php 300.00 Php 415.00 Php 300.00 Php 500.00 Php 1,015.00

SECTION 6: INSURANCE
The business will need the following insurances Property Insurance covering Php 15,000.00 in case of emergency to protect the properties of the business Medical insurance, in cases of accidents through delivery or within the business entity, an amount of Php 20,000 is the covered compensation including hospital confinement (if necessary) and medical assistance.

SECTION 7: PREMISES
Location and Leasing During the start-up phase of approximately 5 -10 months, we plan to operate the business in a commercial zone found around the universities and colleges in Manila. The initial commercial space for the business is 100 square feet with one stockroom, two fitting rooms (cubicles) and one private of fice for online and business transactions.

Our store location criteria are:


Short term lease of 1-2 years Convenience to the consumers, employees and the owners home Space requirement including expansion or growth Populous commercial or market area With supporting services Compatible with the nature of the business

SECTION 7: PREMISES (EXPENSES)

Rent cost: Mall store: Php 45,000 per month (100 sq. meters) Electric and Water Consumption:
Electric Consumption : Php 7,000.00 per month Water Consumption : Php 1000.00 per month Total: Php 8,000 per month

SECTION 8:ACCOUNTING AND CASHFLOW


Expenses:
I. Products Purchased (source: globalsources.com) Product Soccer Balls Gloves Soccer Cleats Soccer Goal Net Soccer Socks Soccer Jerseys Sports Shorts Total F.O.B. Price 225 270 450 900 45 400 270 Quantity 250 250 500 100 500 250 250 Total 56,250 67,500 225,000 90,000 22,500 100,000 67,500 628,750

SECTION 8:ACCOUNTING AND CASHFLOW


II. Salaries and Wages
Personnel Cashier
Salesmen/ Salesladies

No of people 1

Salary /day 250

Salary/month 7,500

Total 7,500

250

7,500

22,500
30,000

Total
III. Communications: IV. Licences: V. Rent: VI. Water and Electricity Php 37,097.00 + 2,298.00 per month Php 1,015.00 Php 45,000 per month Php 8,000 per month

VIII. Store Supplies (source:sulit.com.ph) Cost per unit Quantity Total

Office Chair
Office Table Acrylic shoe stand Mannequins Clothes stands Hangers

1,000
1,500 20 600 2,100 15

3
1 150 5 5 100

3,000
1,500 3,000 3,000 10,500 1,500

Plastic bags(S,M,L)
Electronic Cash Register Ballpen Paper

4,4.5,5
15,000 5 110/rim

200
1 50 5

2,700
15,000 250 550

Total

41,000

SECTION 8:ACCOUNTING AND CASHFLOW


IX. Transportation: Delivery truck: (with driver and diesel) X. Insurance XI. Advertising XII. E-commerce XII. Loan Repayment

Php 2,500.00/week Php 5,000.00/month Php 35,000/year Php 1,380.00/year Php 75,000.00 +3,500/year Php 3,375.00/month

Initial Investment:

Php 793,160.00

SECTION 8:ACCOUNTING AND CASHFLOW


Projected Sales: Mark-up: 628,500+40% mark-up = Php 880,000.00 Sales per month: 30% of initial supply = Php 264,000.00 Sales after 3 months = Php 792,000.00 (only 10% of the initial products remain) Therefore we will need to restock 90% of the initial supply every 3 months. 628,500 x 90%= Php 565,875.00

SECTION 11: ACQUISITIONS


The business will use a team of experts to give specific advice on the various components of acquisition Accountant Attorney Equipment Supplier/s or Legal Counselor Business Owner/s Insurance Agent The partners in the business will authenticate and verify the sellers revenues with BIR and DTI annually.

SECTION 9: FINANCING
Our requirements for start -up capital is: Php 800,000.00 The list of expenses are included in the cash flow projection. The expenses include: buying supplies, rent, travel expenses, buying communication tools, licences and insurances and other start-up expenses. The sources of financing for our business are the following:
Amount Ranie Magpoc Neill Teodoro Emnard Garcia Philipson Chan Relatives and Friends Php 150,000 Php 150,000 Php 150,000 Php 150,000 Php 200,000 1% per month Interest

SECTION 10:E-COMMERCE
A website will be an important tool in Defender Footballs marketing program. We are planning to name the website defenderfootball.com.ph This website will enable our customers to have access to our products and order them via our website. We are planning to hire the services of Philippine Web Design to install and maintain our site. The site will include the following features:
Easy to use and eye-catching Provides detailed information about our products Allows the customer to order products online Allows the customer to provide feedbacks regarding our product

SECTION 10:E-COMMERCE
Budget:
Philippine Web Design Ecommerce Package A custom e-commerce web store designed to represent our business Enables us to add, remove and update our own products Upload product images, prices and description Php 75,000.00 (Initial) Php 3500.00 (Hosting Fee per year)

SECTION 11: ACQUISITIONS


The following information will be required to further the competence of the business: Financial Statements Cash Deposit Records Accounts Payable and Receivable Sales Backlog Financial Comparisons of Similar Business

SECTION 11: ACQUISITIONS


Valuation analysis will include: Status of Sellers Motivation to Sell Quality and Size of Inventory Quality of Improvements Status of Payables Evaluation of Leases and contracts Evaluation of government approvals and licenses

SECTION 12: MARKETING


Marketing Plan
The partners in the business will start up through renting a commercial space in a mall within Manila. The marketing strategy is to supply all needs of various universities, colleges and schools as the appropriate buyers with football oriented sports goods. The business will also focus on football enthusiasts and fans. A complete line will be presented as a package including display accessories that tie into the merchandising policies of each chain. Initially, my price structure will be based on a maximum mark-up of 160% in order to provide a strong incentive. With our business website that provides all goods and prices, the concept of deliver y is an easy way to attract customers. To avoid malpractice and misconception in the deliver y, a 30% of the total purchases of the buyer must be guaranteed through bank deposits in BDO.

SECTION 12: MARKETING


Advertising and Promotion Plan
For this business, the utilization of a website and even social media is a vital key to promote the business in the public. The online adver tisement will play a big role for the adver tising the business in the people. It can be effectively used in shor t, mid and long range plans for the business. Short Range Plan (6 to 12 months): Initially my advertising and promotion will be done on an entirely per sonal basis without any budget for paid adver tising. My customer s require personal visitation by the CEOs of their vendors. It will be my plan to limit my adver tising budget to per sonal travel expenses in making these presentations and follow -up presentations. Advertisement of choice is snap leaflets covered in the universities and colleges within the vicinity of the area.

SECTION 12: MARKETING


Advertising and Promotion Plan
Mid-Range Plan (12 to 36 months): To establish brand recognition at the retail level, we plan to extend our business to a stall in a discount depar tment store wherein we will budget 10% of the sales to leasing and joint adver tising with my discount department store customer s. I will solicit presentations from local advertising agencies. Adver tisement of choice: magazine and newspaper adver tisements, snap leaflets. Long Range Plan: I plan to aggressively build brand recognition and loyalty by budgeting 20% of sales, which will be allocated between space adver tising in trade journals, appropriate consumer magazines and joint adver tising with my customers. Adver tisement of choice: commercial ads, snap leaflets, magazine and newspaper adver tisements

SECTION 12: MARKETING


Advertising Expenses
Flyers and leaflets (annual cost) Paper Ink TOTAL: Newspaper Ads (per day) Inquirer 1/8 Page Space Black 200.00 1180.00 1380.00

Php 21,080.00

SECTION 12: MARKETING


Purchasing and Inventory Control
For replenishment of stocks I plan to participate in just-in-time tracking with my customers, utilizing their on-line business-tobusiness computer systems in place. As much as possible, warehousing will be kept to a minimum by use of direct and rapid delivery systems. The following procedures will be implemented: An inventory control system will be maintained. All merchandise received will be counted and inspected. We will pay our contractors on time and be loyal to them. We will ask for and take term discounts.

SECTION 12: MARKETING


Purchasing and Inventory Control
The following procedures will be implemented: Purchase Orders will include: Price and terms Price protection Always in writing: Complete specifications Delivery deadlines All promises will be verified in writing Appropriate contingencies will be included in purchase orders Any changes or extras must have prior approval in writing Internal controls will be in place for shipping and receiving

SECTION 12: MARKETING

Training Policies
Since the nature of business is selling of produced goods, no specific trainings are to be done. For sales, employees are In aspect of delivery, the business will only rent trucks with licensed drivers and training of the drivers is out of the business entity as it will be covered by the renting truck business.

SECTION 12: MARKETING

How I plan to take advantage of Competitors Weak Point With a lot of long term competitors in this industry, our edge is the main focus on only a single sport which is football in which no one of the said competitors had made into account for. Also, our line will provide a cheaper price than other sports shops. We also intend to continually introduce additions and refinements to the line.

SECTION 13: GROWTH PROGRAM


EXPANSION
Af ter the business has gained suf ficient profits and experiences (approximately 1 -2 year s) , the following expansion plans and full scale production will be implemented immediately. The owner s plan to expand their products, ser vices and stocks through a tight par tner ship with the leading football goods suppliers. Through this, the consumers will enjoy a wide variety of branded football goods. We also want to expand our marketing by building small chain or branch stores in dif ferent places in the countr y, most especially in Metro Manila.

SECTION 13: GROWTH PROGRAM

For the online transactions, a large ser ver for online shopping will be created that will lead to an easy -access and user -friendly website. The online shopping website will also hold enough information about the products, ser vice and the shop. To maximize our products and ser vices, an expansion of the stores size and employment will also be implemented. This will lead to a better marketing and ser vice to the consumer s. For the adver tising, billboards and online adver tisement will be used by the store to attract consumers most especially the football fans.

SECTION 13: GROWTH PROGRAM


HANDLING MAJOR PROBLEMS
The business policy in handling major problems will be identified and justified properly in accordance with the status of the business. The following policies will emerge during the growth programs of the business.

Bankruptcy The business plans a monthly flow projection that might prevent the cause of bankruptcy. If necessar y, the owners will have the choice to lay - of f some employer s, delay the business expansion plans and drop some of the branded football goods. Also, monthly cash forecast will be created to examine the status of the sales and prevent the bankruptcy.
Misunderstandings with the suppliers The owner s plan to communicate with the suppliers of football goods personally to avoid any mishaps in the deliver y of football goods or stocks.

SECTION 13: GROWTH PROGRAM


Drop in sales Immediate remedial steps will be imposed like cutting costs, monthly promos and the improvement of products and ser vices. Thef t and other forms of dishonesty among consumers and employees The employer s will sign a contract that if ever they will be doing any form of dishonesty during work , the owners will file against them and terminate them immediately. For the consumers, we will implement or imposed a tight security like CCT Vs and security guards. Recessions Like bankruptcy, the owner s will choose to lay -of f some employers and cut costs.

New competition - Heighten the business adver tising and marketing

SECTION 14: INTERNATIONAL TRADE

The owner s will hire a legal counselor who will fix and accommodate all the documentations being filed by the suppliers. But at the same time, the owner s will have an extensive communication with the supplier s. Also, the licensing requirement needed by the impor ts will be directed to the counselor. The said counselor will only have a par t -time job in the business. For the expor ts, the owner s will not operate out of the countr y. They only plan to distribute the football goods from the international brands throughout the countr y.

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