e-Book
25
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Pricing Strategies
A publication of
Variant Pricing
2
Just-In-Time
3
Tiered Pricing
4
One-Time Purchase
5
Featured Based
6
Usage Metering
7
Bundle
8
Loyalty Pricing
9
Discount
11
Rule-Based
12
Preferred Customer
13
Partner Pricing
14
Term Based
15
Overage Pricing
17
Elastic Subscriptions
18
Trials
19
Freemium
20
Go Social
21
Terminations
22
Coupons
23
Early Bird
24
Price Personalization
25
A publication of
www.onebillsoftware.com
OneBill
Recurring Frequency
Recurring Pricing or frequency based pricing is probably the common pricing model for any subscription business! This form is often used because of simplicity in sales model and limitations in the subscription platform or service.
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Top 25 Pricing
Variant Pricing
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Top 25 Pricing
Just-in-time pricing
No fixed price, dynamically fetched at the time of purchase based on business rules defined.
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Top 25 Pricing
Tiered Pricing
Price
$10 $9 $7 $5
Threshold Pricing Volume Based (Appropriate charge for quantity). For 15 qty, the slab rate is $9 and so the entire Q15 will be charged @ = $9. = $9 x Q15 = $135
Volume Tier
0-100 101-500 501-1000
Price
$10 $9 $7 $5
1001-5000
Volume Based Pricing Charge based on the step the quantity falls in: For 15 qty, the charge will be calculated as : [1-10] @ $10 x Q10 = $100 + [11-20] @ $9 x Q5 = $45 Total = $145 Top 25 Pricing
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One-Time purchase
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For example, customers can select the IaaS server requirement by entering the parameters listed in the image. By choosing the appropriate values for the requirements Memory, OS, number of monthly Hours, Storage and Bandwidth, the price per server is dynamically calculated to give an estimate charges for monthly subscription.
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Top 25 Pricing
Usage Metering
Usage metering example: pay for number of SMS used, minutes you spoke.
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Top 25 Pricing
Bundles
Bundle offers include two or more services that are creatively pre-packaged as one single offering
Bundling is an offer that includes two or more services . A creative way of combining offers so that customers buy them as a collection, not possible otherwise. Of course, BUNDLE offer price advantage to customers because they buy more than just one of your service together. But @ OneBill, creating a bundle is as cool as select, group and price!!!! Now thats pretty cool!!!
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Top 25 Pricing
Loyalty Pricing
Example: Customers earning loyalty points based on the social behavior for promoting the product to other fans.
Top 25 Pricing
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10
Telco like pricing Price of the service depends on when the service was used
TIME of the DAY Pricing model that is based on the time of the day when the service was used / purchased. You can create rules to specify the day and time and give away special offers.
Example: Video streaming during peak hours can be slightly more expensive when the traffic is high than on non-peak hours..
Top 25 Pricing
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11
Discounts
Focus on how to acquire customers, not build a discount module for your billing engine!
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Top 25 Pricing
12
Rule-Based Pricing
You think of a pricing concept and be assured that it can be created and implemented using OneBill Pricing Designer
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Top 25 Pricing
13
Preferred Customer
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14
Partner Pricing
A subscription platform approach that has support for robust partner management features helps to create an effective channel network of partners and also easily manage the price changes at various levels.
Create pricing at various hierarchies of channel strategy and have complete control of price changes at any level!
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Top 25 Pricing
15
Term Based
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16
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17
Overage Pricing
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18
Elastic Subscription
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Top 25 Pricing
19
Trials
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20
Freemium
Give away basic features for FREE and CHARGE on premium features
FREEMIUM works for businesses that thrives on volume of customers. Offer service for free, pay for premium features. For example, LinkedIn offers free service for anyone to register their profile. Pay for premium feature
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Top 25 Pricing
21
Go Social
What is needed are new approaches that recognize and leverage the best social aspects of social media and combine them with efficient commerce practices directly within the social networking environment
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Top 25 Pricing
22
Termination
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23
Coupons
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24
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Top 25 Pricing
25
Price Personalization
One-Size fits all PRICE offering is the 90s approach. Customer centric pricing is the latest trend in Subscription world!
Price Personalization gives you the ability to deliver dynamic and individualized customer pricing to align with your solutions while maximizing your operating margins. Personalization is the evolving trend now. + on-demand: when + where + how + at the best price
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Top 25 Pricing
We hope that youll get inspired by these 25 creative pricing strategies to add innovation and freshness your business. If youd like to share ideas that you have used, wed love to hear from you. Feel free to write to us: sales@onebillsoftware.com or Call: +1 (855) 411-5629
A publication of
www.onebillsoftware.com
OneBill