Brand
Physical Flow
Title Flow
Payment Flows
Information Flow
Promotion Flow
Suppliers, Intermediaries, Transporters, Wholesalers,
Dealers, Retailers, Banks, Marketing Firms,
Advertising Agencies, Media, Customers, Users
Marketing and Branding
Potatoes
Marketing and Branding
Wine
1980 2000
2500 Wholesalers/Distributors 250
250 Wineries 2500*
1,400 different brands of Chardonnay
3,700 wineries in 2004. But only 13.4% of California’s 800 wineries had
distribution in all 50 states.
White, Red, Rose