ATTITUDE

Meaning:-
Attitudes are the beliefs,feelings and behavioral
tendencies held by a person
about an object, person and feeling.

Fishbein & Ajzen

“A learned predisposition to respond in a
consistently favorable or unfavorable manner
with respect to a given object”

Allport
“The study of people behaviors, thoughts and feelings
in the presence of real and imagined others”.
 VIEWS OF ATTITUDE
 Dispositional view of attitude
 Situational view of attitude:-
e.g.. New comer enter into an
organization
 The situational view of attitude

Social context

provides

New employee
enters in the work
Information
Group.
shapes

Current employees
attitude about:-
•Boss ATTITUDE
•Reward system
•Stress
•Output norms
Attitude of new
Employee shaped
accordingly
 DISPOSITIONAL VIEW OF
ATTITUDE
 Components
 Affect:-
feelings toward something.
 Cognition:-
knowledge a person presumes about
something.
 Intention:-
a persons behavior towards something.
ATTITUDE COMPONENTS
 CONSISTENCY OF ATTITUDES
 People seek consistency among their
attitudes and between their attitudes
and their behavior
 When there is an inconsistency, the
individual may alter either the
attitudes or behavior, or develop a
rationalization for the discrepancy
ATTITUDE COMPONENT
CONSISTENCY
 SITUATIONAL VIEW OF
ATTITUDES
 It contends that attitude evolve from
socially constructed realities.
 Focuses attention on specific
attributes.
 COGNITIVE DISSONANCE
 Any inconsistency between two or more
attitudes, or between behavior and
attitudes
 Individuals seek to minimize dissonance
 The desire to reduce dissonance is
determined by:
• The importance of the elements
creating the dissonance
• The rewards that may be
involved in dissonance
 MAJOR JOB ATTITUDES
 Job satisfaction
 Job involvement
 Perceived organizational
support
 Employee engagement
 WHAT CAUSES JOB
SATISFACTION?
 Work itself – the strongest correlation with
overall satisfaction
 Pay – not correlated after individual reaches a
level of comfortable living
 Advancement opportunities
 Supervision
 Coworkers
 A person’s personality
THANK YOU