DupliKon Lenticular Prints

Feasibility Study

EXECUTIVE SUMMARY

DupliKon is manufacturing business in the form of a partnership. It is located

in Sta. Elena, Marikina City.

Products

Why Go Lenticular?

Highly noticeable

Projects simple marketing ideas

creatively

Unfurls before & after, cause & outcome

effects with ease
Gives a realistic view

A novel concept

Very Attractive
Engages interest for a long time
Boost up to the promotional campaigns
Very cost-effective
Replacement of old with wonderful
innovations
Durability

Capitalization
Owners Capital Contribution
Stockholders

Shares

Jeffrey C. Agaya

200,000.00

Angelito P. Caling

200,000.00

Minerva M. Manuel

200,000.00

Kristine Ivy V. Pagaspas

200,000.00

John Carlo C. Trinidad

200,000.00

Total Contributed Capital

1,000,000.00

Business Logo

The Market

CUSTOMERS
The target customers of the business will be souvenir shops and print shops
within Marikina City with a population of 90 based on the List of Business
Establishments 2013 (Masterlist) provided by the Marikina City Hall as of
December 2013.
Business
Catering Services
Souvenir Shops
TOTAL

No. of Companies
62
28
90

COMPETITORS (Indirect)
TOTEX PRINTING SERVICES Totex is both a printing and a paper supply
business owned by Joel F. Madamba.

LIGHT ENTERPRISES Light Enterprises is a printing business owned by

May G. Gole Cruz.

PRINTSOURCE, INC. Printsource Inc. is a printing business is owned by

Meiricel R. Tuason and is located at 2nd Flr. Bluewave Stripmall in Sumulong
Highway, Sto. Nino, Marikina City and is by far the closest to the proposed
business.

DEMAND ANALYSIS
Historical Population
Year
2009
2010
2011
2012
2013

No. of Catering Services

No. of Souvenir Shops

Total

35
36
45
51
62

14
21
24
24
28

49
57
69
75
90

Historical Population of Caterers in Marikina

for the Past Five (5) Years

80
60
35

40

36

45

51

62

20
0
2009

2010

2011

No. of Catering Services

2012

2013

Historical Population of Souvenir Shops in Marikina

for the Past Five (5) Years
30

28

25

21

20

24

24

14

15
10
5
0
2009

2010

2011
No. of Souvenir Shops

2012

2013

Projected Population
Catering Services
Year

Population*

Annual
Increase

Projected
Population

2014
2015
2016
2017
2018

62

10

72

72

11

83

83

13

96

96

15

111

111

17

128

Projected Population
Souvenir Shops
Year

Population*

Annual
Increase

Projected
Population

2014
2015
2016
2017
2018

28

32

32

37

37

43

43

50

50

58

Fig 6.2 Projected Population of Souvenir Shops and Caterers

for the Next Five Years
140

128

120

111
96

100
83
80

72

60
37

32

40

43

50

58

20
0
2014

2015
No. of Catering Services

2016

2017
No. of Souvenir Shops

2018

Historical Demand of Caterers

and Souvenir Shops
Frequency
Expected
Year Population Customer
2009
49
14
2010
57
16
2011
69
20
2012
75
21
2013
90
25

Once
17,031
19,812
23,983
26,068
31,282

Twice
26,241
30,525
36,951
40,164
48,197

Thrice
Four Times
27,250
14,130
31,699
16,436
38,372
19,897
41,709
21,627
50,051
25,952

Five Times
and Above
25,862
30,085
36,418
39,585
47,502

Historical
Annual
Demand
110,514
128,557
155,621
169,154
202,984

Projected Demand
Year Population
2,014
104
2,015
120
2,016
139
2,017
161
2,018
187

Previous
Annual
Demand
Increase
202,984
23,118
226,102
23,118
249,220
23,118
272,337
23,118
295,455
23,118

Projected
Demand
226,102
249,220
272,337
295,455
318,572

SUPPLY ANALYSIS
Market Share of Competitors
YEAR

ANNUAL
DEMAND

ANNUAL
SUPPLY

MARKET SHARE OF
COMPETITORS

2014

226,102

93,016

41.14%

2015

249,220

99,899

40.08%

2016

272,337

107,292

39.40%

2017

295,455

115,231

39.00%

2018

318,572

123,758

38.85%

Historical and Projected

Supply of Competitor
Competitors
TOTEX PRINTING
SERVICES
LIGHT
ENTERPRISES
PRINTSOURCE,
INC.
Total

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

21,080 22,640 24,316 26,115 28,047 30,123 32,352

34,746

37,317

40,079

20,757 22,293 23,943 25,714 27,617 29,661 31,856

34,213

36,745

39,464

23,256 24,977 26,825 28,810 30,942 33,232 35,691

38,332

41,169

44,215

65,093 69,910 75,084 80,640 86,607 93,016 99,899 107,292 115,231 123,758

DEMAND SUPPLY ANALYSIS

Comparison of Projected Demand and Supply
YEAR
2014
2015
2016
2017
2018

DEMAND
226,102
249,220
272,337
295,455
318,572

SUPPLY
93,016
99,899
107,292
115,231
123,758

DEMAND
GAP
133,086
149,320
165,045
180,224
194,814

UNSATISFIED
DEMAND
58.86%
59.92%
60.60%
61.00%
61.15%

MARKET
SHARE
41.14%
40.08%
39.40%
39.00%
38.85%

=

=
100

Projected Supply of DupliKon

YEAR
2014
2015
2016
2017
2018

DEMAND
162,291
177,774
193,258
208,742
224,225

SUPPLY
(UNITS)
24,758
27,773
30,622
33,290
35,766

X
PROJECTED
SHARE
15.26%
15.62%
15.84%
15.95%
15.95%

SALES PLAN
YEAR
DEMAND
GAP
MARKET
SHARE
TOTAL
DEMAND
(UNITS)

2014s

2015

2016

2017

2018

105,261

115,164

124,680

134,608

143,754

15.75%

16.03%

16.22%

16.32%

16.37%

35,616

39,961

44,169

48,231

52,136

Total Sales 35,616 1,218,675 39,961 1,427,678 44,169 1,639,581 48,231 1,861,643 52,136 2,085,641

Survey Analysis

TABLE 4.1 Frequency and Percentage of Target Market

Offering Printed Souvenirs
Choices

Frequency

Yes
No
TOTAL

Percentage
37

41.11%

53

58.89%

90

100%

Fig. 4.1 Percentage of Target Market

that Offers Printed Souvenirs

41.11%
58.89%

Yes

No

TABLE 4.2.1 Frequency and Percentage of Customers

Availment of Button Pins
Preference

Frequency

Once
Twice
Thrice
Four Times
Five And Above
TOTAL

Percentage
5
8
5
4
3

20.00%
32.00%
20.00%
16.00%
12.00%

25

100%

Fig 4.2.1 Percentage of How Often Customers Avail Button

Pins

12.00%

20.00%

16.00%

20.00%

Once

Twice

Thrice

32.00%

Four Times

Five and Above

TABLE 4.2.2 Frequency and Percentage of Customers

Availment of Calendars
Preference

Frequency

Once
Twice
Thrice
Four Times
Five And Above
TOTAL

Percentage
5

35.71%

14.29%

21.43%

7%

21.43%

14

100%

Fig 4.2.2 Percentage of How Often Customers Avail Calendars

21.43%
35.71%
7.14%

21.43%

Once

Twice

Thrice

14.29%

Four Times

Five and Above

TABLE 4.2.3 Frequency and Percentage of Customers

Availment of Invitations
Preference

Frequency

Once
Twice
Thrice
Four Times
Five And Above

TOTAL

Percentage
2
3
7
4
17

6.06%
9.09%
21.21%
12.12%
51.52%

33

100%

Fig 4.2.3 Percentage of How Often Customers Avail Invitations

6.06%
9.09%

51.52%

21.21%

12.12%

Once

Twice

Thrice

Four Times

Five and Above

TABLE 4.2.4 Frequency and Percentage of Customers

Availment of Magnetic Photo Cards
Preference

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage

2
3
4
2
5
16

TOTAL

12.5%
18.75%
25.00%
12.50%
31.25%
100%

Fig 4.2.4 Percentage of How Often Customers Avail Magnetic photo

cards

12.50%
31.25%
18.75%

12.50%
25.00%

Once

Twice

Thrice

Four Times

Five and Above

TABLE 4.2.5 Frequency and Percentage of Customers

Availment of Photo Bag Tags
Preference

Frequency

Once
Twice
Thrice
Four Times
Five And Above
TOTAL

Percentage

14.29%

21.43%

0%

7%

57%

14

100%

Fig 4.2.5 Percentage of How Often Customers Avail Photo bag tags

14.29%

21.43%
57.14%
0.00%
7.14%

Once

Twice

Thrice

Four Times

Five and Above

TABLE 4.2.6 Frequency and Percentage of Customers

Availment of Posters
Preference

Frequency

Percentage

Once
Twice
Thrice
Four Times
Five And Above

3
0
0
1
1
5

TOTAL

Fig 4.2.6 Percentage of How Often Customers Avail Posters

20.00%

20.00%

60.00%

0.00%

Once

Twice

Thrice

Four Times

Five and Above

60%
0%
0%
20%
20%
100%

TABLE 4.2.7 Frequency and Percentage of Customers Availment of

Tumblers without Handle
Preference

Frequency

Once
Twice
Thrice
Four Times
Five and Above

Percentage
2
6
2
1
4
15

TOTAL

Fig 4.2.7 Percentage of How Often Customers Avail Tumblers without handle

13.33%
26.67%

6.67%
40.00%
13.33%

Once

Twice

Thrice

Four Times

Five and Above

13.33%
40%
13.33%
7%
26.67%
100%

TABLE 4.2.8 Frequency and Percentage of Customers

Availment of Tumblers with Handle
Preference

Frequency

Percentage

Once
Twice
Thrice
Four Times
Five and Above

6
1
3
0
0
10

TOTAL

Fig 4.2.8 Percentage of How Often Customers Avail Tumblers with

handle

0.00%
30.00%

60.00%
10.00%

Once

Twice

Thrice

Four Times

Five and Above

60%
10%
30%
0%
0%
100%

TABLE 4.3.1 Frequency and Percentage of

Amount to Spend per Button Pin
Price

Frequency

11-15
16-20
21-25
26-30

Percentage
16
8
1
0
25

TOTAL

64%
32%
4%
0%
100%

Fig 4.3.1 Percentage of Amount to Spend per Button Pin

4.00%
0.00%

Php11-15

32.00%

Php16-20
Php21-25
64.00%

26-30

TABLE 4.3.2 Frequency and Percentage of

Amount to Spend per Calendar
Price

Frequency

31-35
36-40
41-45
46-50

Percentage
5
9
0
0
14

TOTAL

35.71%
64.29%
0%
0%
100%

Fig 4.3.2 Percentage of Amount to Spend per Calendars

0.00%

35.71%

31-35
36-40
41-45

64.29%

46-50

4.3.3 Frequency and Percentage of

Amount to Spend per Invitation
Price

Frequency

21-25
26-30
31-35
36-40

Percentage
21
9
3
0
33

TOTAL

63.64%
27.27%
9.09%
0%
100%

Fig 4.3.3 Percentage of Amount to Spend per Invitations

0.00%
9.09%

21-25
27.27%

26-30
31-35
63.64%

36-40

4.3.4 Frequency and Percentage of

Amount to Spend per Magnetic Photo Card
Price

Frequency

16-20
21-25
26-30
31-35

Percentage
1
11
4
0
16

TOTAL

6.25%
68.75%
25%
0%
100%

Fig 4.3.4 Percentage of Amount to Spend per Magnetic photo cards

6.25%
0.00%
25.00%

16-20
21-25
26-30
31-35

68.75%

4.3.5 Frequency and Percentage of

Amount to Spend per Photo Bag Tag
Price

Frequency

11-15
16-20
21-25
26-30

Percentage
5
9
0
0
14

TOTAL

35.71%
64.29%
0%
0%
100%

Fig 4.3.5 Percentage of Amount to Spend per Photo bag tags

0.00%

35.71%

11-15
16-20
21-25

64.29%

26-30

4.3.6 Frequency and Percentage of

Amount to Spend per Poster
Price

Frequency

31-35
36-40
41-45
46-50

Percentage
2
3
0
0
5

TOTAL

40%
60%
0%
0%
100%

Fig 4.3.6 Percentage of Amount to Spend per Posters

0.00%

40.00%

31-35
36-40
41-45

60.00%

46-50

4.3.7 Frequency and Percentage of

Amount to Spend per Tumbler without Handle
Price

Frequency

71-75
76-80
81-85
86-90

Percentage
6
7
2
0
15

TOTAL

40%
46.67%
13.33%
0%
100%

Fig 4.3.7 Percentage of Amount to Spend per Tumblers without handle

13.33%

0.00%

40.00%

71-75
76-80
81-85
86-90

46.67%

4.3.8 Frequency and Percentage of

Amount to Spend per Tumbler with Handle
Price

Frequency

Percentage

81-85

44.44%

86-90

55.56%

91-95

0%

96-100

0%

100%

TOTAL

Fig 4.3.8 Percentage of Amount to Spend per Tumblers with handle

0.00%

81-85
44.44%
55.56%

86-90
91-95
96-100

4.4.1 Frequency and Percentage of

Availed Button Pins by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
3
4
5
3
10
0
25

TOTAL

Fig 4.4.1 Percentage of Availed Button Pins by Customers in a Month

12.00%

40.00%

16.00%

20.00%
12.00%

100 below

101-200

201-300

301-400

401-500

12%
16%
20%
12%
40%
0%
100%

4.4.2 Frequency and Percentage of

Availed Calendars by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
4
0
1
1
8
0
14

TOTAL

Fig 4.4.2 Percentage of Availed Calendars by Customers in a Month

0.00%
28.57%

57.14%

0.00%
7.14%
7.14%

100 below

101-200

201-300

301-400

401-500

500 above

28.57%
0%
7.14%
7.14%
57.14%
0%
100%

4.4.3 Frequency and Percentage of

Availed Invitation Cards by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
17
4
7
3
2
0
33

TOTAL

Fig 4.4.3 Percentage of Availed Invitations by Customers in a Month

0.00%
6.06%
9.09%

21.21%

51.52%

12.12%

100 below

101-200

201-300

301-400

401-500

500 above

51.52%
12.12%
21.21%
9.09%
6.06%
0%
100%

4.4.4 Frequency and Percentage of Availed

Magnetic Photo Cards by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
5
2
4
3
2
0
16

TOTAL

Fig 4.4.4 Percentage of Availed Magnetic Photo Cards by Customers in a

Month

0.00%
12.50%
31.25%
18.75%

12.50%
25.00%

100 below

101-200

201-300

301-400

401-500

500 above

31.25%
12.5%
25%
18.75%
12.5%
0%
100%

Table 4.4.5 Frequency and Percentage of Availed

Photo Bag Tags by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
8
1
0
3
2
0
14

TOTAL

Fig 4.4.5 Percentage of Availed Photobag Tags by Customers in a Month

0.00%
14.29%

21.43%
57.14%
0.00%
7.14%

100 below

101-200

201-300

301-400

401-500

500 above

57.14%
7.14%
0%
21.43%
14.29%
0
100%

Table 4.4.6 Frequency and Percentage of

Availed Posters by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
1
1
0
0
3
0
5

TOTAL

Fig 4.4.6 Percentage of Availed Posters by Customers in a Month

0.00%

20.00%

60.00%

20.00%

0.00%

100 below

101-200

201-300

301-400

401-500

500 above

20%
20%
0%
0%
60%
0%
100%

Table 4.4.7 Frequency and Percentage of

Availed Tumblers without Handle by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
4
1
2
6
4
0
15

TOTAL

Fig 4.4.7 Percentage of Availed Tumblers without Handle by Customers in a

Month

0.00%
13.33%
26.67%

6.67%
40.00%
13.33%

100 below

101-200

201-300

301-400

401-500

500 above

26.67%
6.67%
13.33%
40%
13.33%
0%
100%

Table 4.4.8 Frequency and Percentage of

Availed Tumblers with Handle by Customers in a Month
Preference

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
0
0
3
1
6
0
10

TOTAL

Fig 4.4.8 Percentage of Availed Tumblers with Handle by Customers in a Month

0.00%

0.00%
30.00%

60.00%
0.00%
10.00%

100 below

101-200

201-300

301-400

401-500

500 above

0%
0%
30%
10%
60%
0%
100%

4.5.1 Frequency and Percentage of

Factors Considered by Customers in Availing Printed Products
Choices

Frequency

Percentage

Price

37

100.00%

Design

37

100.00%

Quality

37

100.00%

Fig 4.5.1 Factors Considered by the Customer In Availing Printed Products

(Price)

Price

Price
100.00%

Fig 4.5.2 Factors Considered by the Customer in Availing Printed Products

(Design)

Design

Design
100.00%

Fig 4.5.3 Factors Considered by the Customer in Availing Printed Products

(Quality)

Quality

Quality
100.00%

TABLE 5.1 Frequency and Percentage of

Target Market Willing to Avail of Lenticular Prints
Choices

Frequency

Yes
No

Percentage
41
23
64

TOTAL

64.06%
35.94%
100%

Fig 5.1 Percentage of

Target Market Willing to Avail of Lenticular Prints

35.94%
Yes
No
64.06%

TABLE 5.2.1 Frequency and Percentage of

Availment of Button Pins by Correspondents in a Month
Preferences

Frequency

Percentage

Once

25.81%

Twice

22.58%

4
4
8
31

12.9%
12.9%
25.81%
100%

Thrice
Four Times
Five And Above
TOTAL

Fig 5.2.1 Percentage of Availment of Button Pins by Correspondents in a Month

25.81%

25.81%

12.90%
22.58%
12.90%

Once

Twice

Thrice

Four Times

Five and Above

TABLE 5.2.2 Frequency and Percentage of

Availment of Calendars by Correspondents in a Month
Preferences

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage
9
4
2
1
2
18

TOTAL

Fig 5.2.2 Percentage of Availment of Calendars by Correspondents in a Month

11.11%
5.56%

11.11%

50.00%

22.22%

Once

Twice

Thrice

Four Times

Five and Above

50%
22.22%
11.11%
5.56%
11.11%
100%

TABLE 5.2.3 Frequency and Percentage of

Availment of Invitation Cards by Correspondents in a Month
Preferences

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage
7
6
3
5
34
55

TOTAL

Fig 5.2.3 Percentage of Availment of Invitations by Correspondents in a

Month

12.73%

10.91%

5.45%
61.82%
9.09%

Once

Twice

Thrice

Four Times

Five and Above

12.73%
10.91%
5.45%
9.09%
61.82%
100%

TABLE 5.2.4 Frequency and Percentage of

Availment of Magnetic Photo Cards by Correspondents in a Month
Preferences

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage
6
8
6
6
10
36

TOTAL

Fig 5.2.4 Percentage of Availment of Magnetic Photo Cards by Correspondents

in a Month

16.67%
27.78%

22.22%

16.67%
16.67%

Once

Twice

Thrice

Four Times

Five and Above

16.67%
22.22%
16.67%
16.67%
27.78%
100%

TABLE 5.2.5 Frequency and Percentage of

Availment of Photo Bag Tags by Correspondents in a Month
Preferences

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage
7
8
4
3
6
28

TOTAL

Fig 5.2.5 Percentage of Availment of Photobag Tags by Correspondents in a

Month

21.43%

25.00%

10.71%

14.29%

Once

Twice

Thrice

28.57%

Four Times

Five and Above

25%
28.57%
14.29%
10.71%
21.43%
100%

TABLE 5.2.6 Frequency and Percentage of

Availment of Posters by Correspondents in a Month
Preferences

Frequency

Percentage

Once

20

62.5%

Twice

18.75%

Thrice

6.25%

Four Times

3.13%

Five And Above

9.38%

32

100%

TOTAL

Fig 5.2.6 Percentage of Availment of Posters by Correspondents in a Month

9.38%
3.13%
6.25%

18.75%
62.50%

Once

Twice

Thrice

Four Times

Five and Above

TABLE 5.2.7 Frequency and Percentage of

Availment of Tumblers without Handle by Correspondents in a Month
Preferences

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage
9
8
8
3
0
28

TOTAL

Fig 5.2.7 Percentage of Availment of Tumblers without Handle by Correspondents in a

Month

0.00%
10.71%
32.14%

28.57%

28.57%

Once

Twice

Thrice

Four Times

Five and Above

32.14%
28.57%
28.57%
10.71%
0%
100%

TABLE 5.2.8 Frequency and Percentage of

Availment of Tumblers with Handle by Correspondents in a Month
Preferences

Frequency

Once
Twice
Thrice
Four Times
Five And Above

Percentage

18
2
1
0
0
21

TOTAL

Fig 5.2.8 Percentage of Availment of Tumblers with Handle by Correspondents in a

Month
0.00%
4.76%
9.52%
0.00%

85.71%

Once

Twice

Thrice

Four Times

Five and Above

85.71%
9.52%
4.76%
0%
0%
100%

TABLE 5.3.1 Frequency and Percentage of

Amount to Sell per Button Pin
Price

Frequency

11-15
16-20
21-25
26-30

Percentage

21
9
1
0
31

TOTAL

67.74%
29.03%
3.23%
0%
100%

Fig 5.3.1 Percentage of Amount to Spend per Button Pin

3.23%
0.00%

29.03%

Php11-15
Php16-20
Php21-25
26-30

67.74%

TABLE 5.3.2 Frequency and Percentage of

Amount to Sell per Calendar
Price

Frequency

31-35
36-40
41-45
46-50

Percentage
10
5
3
0
18

TOTAL

55.56%
27.78%
16.67%
0%
100%

Fig 5.3.2 Percentage of Amount to Spend per Calendars

0.00%
16.67%

31-35
36-40
55.56%
27.78%

41-45
46-50

TABLE 5.3.3 Frequency and Percentage of

Amount to Sell per Invitation Card
Price

Frequency

21-25
26-30
31-35
36-40

Percentage
36
19
0
0
45

TOTAL

65.45%
34.55%
0.00%
0%
100%

Fig 5.3.3 Percentage of Amount to Spend per Invitations

0.00%

34.55%

21-25
26-30
31-35
36-40
65.45%

TABLE 5.3.4 Frequency and Percentage of

Amount to Sell per Magnetic Photo Card
Price

Frequency

16-20
21-25
26-30
31-35

Percentage
14
20
2
0
36

TOTAL

38.89%
55.56%
5.56%
0%
100%

Fig 5.3.4 Percentage of Amount to Spend per Magnetic photo cards

0.00%
5.56%

38.89%
16-20
21-25
26-30
31-35
55.56%

TABLE 5.3.5 Frequency and Percentage of

Amount to Sell per Photo Bag Tag
Price

Frequency

11-15
16-20
21-25
26-30

Percentage
16
9
3
0
28

TOTAL

57.14%
32.14%
10.71%
0%
100%

Fig 5.3.5 Percentage of Amount to Spend per Photo bag tags

0.00%
10.71%

11-15
16-20
21-25

32.14%
57.14%

26-30

TABLE 5.3.6 Frequency and Percentage of

Amount to Sell per Poster
Price

Frequency

31-35
36-40
41-45
46-50

Percentage
18
12
0
0
30

TOTAL

60%
40%
0%
0%
100%

Fig 5.3.6 Percentage of Amount to Spend per Posters

0.00%

40.00%

31-35
36-40
41-45
60.00%

46-50

TABLE 5.3.7 Frequency and Percentage of

Amount to Sell per Tumbler without Handle
Price

Frequency

71-75
76-80
81-85
86-90

Percentage
19
9
0
0
28

TOTAL

67.86%
32.14%
0%
0%
100%

Fig 5.3.7 Percentage of Amount to Spend per Tumblers without handle

0.00%

32.14%

71-75
76-80
81-85
86-90
67.86%

TABLE 5.3.8 Frequency and Percentage of

Amount to Sell per Tumbler with Handle
Price

Frequency

81-85
86-90
91-95
96-100

Percentage
12
8
1
0
21

TOTAL

57.14%
38.10%
4.76%
0%
100%

Fig 5.3.8 Percentage of Amount to Spend per Tumblers with handle

0.00%
4.76%

81-85
86-90

38.10%
57.14%

91-95
96-100

TABLE 5.4.1 Frequency and Percentage of

Availment of Button Pins in a Month
No. Of Orders

Frequency

100 Below
101-200
200-301
301-400
401-500
500 And Above

Percentage
12
5
2
1
11
0
31

TOTAL

Fig 5.4.1 Percentage of Availed Button Pins by Customers in a Month

35.48%

3.23%
6.45%

100 below

101-200

38.71%

16.13%

201-300

301-400

401-500

38.71%
16.13%
6.45%
3.23%
35.48%
0%
100%

TABLE 5.4.2 Frequency and Percentage of

Availment of Calendars in a Month
No. Of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 And Above

Percentage
7
3
2
1
5
0
18

TOTAL

Fig 5.4.2 Percentage of Availed Calendars by Customers in a Month

0.00%
27.78%
38.89%

5.56%
11.11%
16.67%

100 below

101-200

201-300

301-400

401-500

500 above

38.89%
16.67%
11.11%
5.56%
27.78%
0%
100%

TABLE 5.4.3 Frequency and Percentage of

Availment of Invitation Cards in a Month
No. Of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 And Above

Percentage
14
6
3
4
28
0
55

TOTAL

Fig 5.4.3 Percentage of Availed Invitations by Customers in a Month

0.00%

25.45%

50.91%
10.91%

5.45%
7.27%

100 below

101-200

201-300

301-400

401-500

500 above

25.45%
10.91%
5.45%
7.27%
50.91%
0%
100%

TABLE 5.4.4 Frequency and Percentage of

Availment of Magnetic Photo Cards in a Month
No. Of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 And Above

Percentage
14
4
4
3
11
0
36

TOTAL

Fig 5.4.4 Percentage of Availed Magnetic Photo Cards by Customers in a Month

0.00%

30.56%
38.89%

8.33%
11.11%

100 below

101-200

201-300

11.11%

301-400

401-500

500 above

38.89%
11.11%
11.11%
8.33%
30.56%
0%
100%

TABLE 5.4.5 Frequency and Percentage of

Availment of Photo Bag Tags in a Month
No. Of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 And Above

Percentage
11
4
2
3
8
0
28

TOTAL

Fig 5.4.5 Percentage of Availed Photobag Tags by Customers in a Month

0.00%

28.57%
39.29%

10.71%
7.14%

100 below

101-200

201-300

14.29%

301-400

401-500

500 above

39.29%
14.29%
7.14%
10.71%
28.57%
0%
100%

TABLE 5.4.6 Frequency and Percentage of

Availment of Posters in a Month
No. Of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 And Above

Percentage
12
3
2
6
9
0
32

TOTAL

Fig 5.4.6 Percentage of Availed Posters by Customers in a Month

0.00%
28.13%
37.50%

18.75%
6.25%

100 below

101-200

201-300

9.38%

301-400

401-500

500 above

37.5%
9.38%
6.25%
18.75%
28.13%
0%
100%

TABLE 5.4.7 Frequency and Percentage of

Availment of Tumblers without Handle in a Month
No. of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 and Above

Percentage
9
9
2
5
3
0
28

TOTAL

Fig 5.4.7 Percentage of Availed Tumblers without Handle by Customers in

a Month

0.00%
10.71%
32.14%
17.86%

7.14%

32.14%

100 below

101-200

201-300

301-400

401-500

500 above

32.14%
32.14%
7.14%
17.86%
10.71%
0%
100%

TABLE 5.4.8 Frequency and Percentage of

Availment of Tumblers with Handle in a Month
No. Of Orders

Frequency

100 Below
101-200
201-301
301-400
401-500
501 And Above

Percentage
18
2
1
0
0
0
21

TOTAL

Fig 5.4.8 Percentage of Availed Tumblers with Handle by Customers in a

Month

0.00%
4.76%
9.52%
0.00%
0.00%

85.71%

100 below

101-200

201-300

301-400

401-500

500 above

85.71%
9.52%
4.76%
0%
0%
0%
100%

TABLE 5.5 Frequency and Percentage of

Factors Considered by Customers in Availing Printed Products
Choices

Frequency

Percentage

Price

62

100.00%

Design

62

100.00%

Quality

62

100.00%

Fig 5.5.1 Factors Considered by the Customer in Availing Printed Products

(Price)

Price

Price
100.00%

Fig 5.5.2 Factors Considered by the Customer in Availing Printed Products

(Design)

Design

Design
100.00%

Fig 5.5.3 Factors Considered by the Customer in Availing Printed Products

(Quality)

Quality

Quality
100.00%

BUSINESS PROCESS WORKFLOW

PURCHASING OF INGREDIENTS
PREPARATION
DESIGNING AND PRINTING OF PRODUCTS
OPENING OF THE STORE
SELLING
RECORDING OF BUSINESS TRANSACTIONS
CLOSING OF THE STORE

CLEANING

Financial Study

INCOME STATEMENT

STATEMENT OF CASH FLOWS

BALANCE SHEET

CURRENT RATIO
YEAR

CURRENT ASSETS

2014

277,087.87

2015

CURRENT LIABILITIES

PERCENTAGE

RATIO

38,422.35

7.21

7.21:1.00

320,631.87

39,986.94

8.02

8.02:1.00

2016

345,221.56

41,259.66

8.37

8.37:1.00

2017

365,294.55

43,645.46

8.37

8.37:1.00

2018

423,818.52

45,775.89

9.26

9.26:1.00

QUICK RATIO
YEAR
2014
2015
2016
2017
2018

QUICK ASSETS
226,076.97
266,538.68
287,857.16
304,511.93
359,521.02

CURRENT LIABILITIES
38,422.35
39,986.94
41,259.66
43,645.46
45,775.89

PERCENTAGE
5.88
6.67
6.98
6.98
7.85

RATIO
5.88:1.00
6.67:1.00
6.98:1.00
6.98:1.01
7.85:1.00

INVENTORY TURNOVER
YEAR

2014
2015
2016
2017
2018

COST OF GOODS
SOLD

INVENTORY

406,645.87

18,335

488,467.28

21,389

545,718.14

24,631

605,592.80

28,020

667,213.40

31,503

PERCENTAGE

22.18
22.84
22.16
21.61
21.18

NUMBER OF DAY'S INVENTORY

YEAR

DAYS

2014
2015
2016
2017
2018

360
360
360
360
360

INVENTORY
TURNOVER
22.18
22.84
22.16
21.61
21.18

DAYS
16.23
15.76
16.25
16.66
17.00

RETURN ON EQUITY

YEAR
2014
2015
2016
2017
2018

NET INCOME
207,026.29
329,579.18
460,916.74
605,286.95
743,993.31

OWNER'S EQUITY
300,000.00
307,026.29
336,605.47
347,522.21
352,809.17

PERCENTAGE
0.69
1.07
1.37
1.74
2.11

RATIO
0.69:1.00
1.07:1.00
1.37:1.00
1.74:1.00
2.11:1.00

RETURN ON INVESTMENT

YEAR
2014
2015
2016
2017
2018

NET INCOME

TOTAL
PERCENTAGE
INVESTMENT

207,026.29

300,000.00

330,071.18

300,000.00

461,920.92

300,000.00

606,824.30
746,085.69

300,000.00
300,000.00

RATIO

0.69

0.69:1.00

1.10

1.10:1.00

1.54

1.54:1.00

2.02

2.02;1.00

2.49

2.49:1.00

RETURN ON ASSETS

YEAR

NET INCOME

2014

207,026.29

2015

329,579.18

2016

460,916.74

2017

605,286.95

2018

743,993.31

TOTAL ASSETS
345,448.64
376,592.41
388,781.87
396,454.63
442,578.37

PERCENTAGE

RATIO

0.60

0.60:1.00

0.88

0.88:1.00

1.19

1.19:1.00

1.53

1.53:1.00

1.68

1.68:1.00

RETURN ON SALES

YEAR
2014
2015
2016
2017
2018

NET INCOME
207,026.29
329,579.18
460,916.74
605,286.95
743,993.31

NET SALES
406,645.87
488,959.28
546,722.31
607,130.14
669,305.77

PERCENTAGE
0.51
0.67
0.84
1.00
1.11

RATIO
0.51:1.00
0.67:1.00
0.84:1.00
1.00:1.00
1.11:1.00

DEBT/EQUITY RATIO

YEAR
2014
2015
2016
2017
2018

TOTAL LIABILITIES
38,422.35
39,986.94
41,259.66
43,645.46
45,775.89

OWNER'S EQUITY
300,000.00
307,026.29
336,605.47
347,522.21
352,809.17

PERCENTAGE
0.13
0.13
0.12
0.13
0.13

RATIO
0.13:1.00
0.13:1.00
0.12:1.00
0.13:1.00
0.13:1.00