The Chicago Bulls

Leslie Wakeford Rocio Rodriguez Morgan Wachowski

Brief History
Chicago Bulls founded by Dick Klein Bulls president and general manager for the first years First played in the 1966-67 NBA season Coached by Johnny Red Kerr Qualified for playoffs their first season

History: Benny the Bull

Made his debut in 1969 1st mascot in NBA history Makes 250 appearances both locally & internationally Americas Most Popular Sports Mascot

http://www.youtube.com/watch?v=rIIgPiylduY

Teamwork & Challenges

Focuses on 3 team challenges:
What to do about winning How to handle the weak player Coachs appropriate use of self

Trust in Leadership
The effect of trust in leadership on team performance
Allows team members to suspend their questions, doubts, and personal motives focuses instead on team goals.

Trust as mediating the effects of past performance on future performance

Past performance can cause one to form expectations about team outcomes & be less willing to trust the leader

The Chicago Bulls & Teamwork

With Derrick Rose injured it shows that the entire team matters. Each person on the roster counts. Three-Man Bands are not the key to victory but teamwork is. Relationship between team assists
http://www.youtube.com/watch?v=G1iTlsYxM Sg&feature=player_embedded

Positive Coaching
Phil Jackson coached from 1989-1998 Started using Positive Coaching with the Bulls.
Wanted to change coaching style after fallout with Horace Grant.

There should be a 5:1 praise-to-criticism ratio.

Build Character and Self Esteem through sports.

Positive Coaching Video

http://www.positivecoach.org/our-story/pca-in-thenews/news-detail/91/phil-jackson-father-s-day-tribute%3E

Positive Coaching Alliance

Founded by Jim Thompson in 1998. Non-profit organization started in Stanford.
Goal: bring fun back to youth sports.

40 million kids play youth sports.

70% stop by age 13.

Kids in sports do better academically while in sports.

Positive Coaching Alliance Cont.

Jackson and Thompson worked together since organization was founded. Jackson leads clinics for youth. Became the new spokesman in 2002. Players from all NBA teams volunteer at clinics along with Jackson.

Charity Work
Chicago Bulls Charity Video: -http://www.youtube.com/watch?v=X11fSjpIjPk Feel they have a responsibility to help the community, especially youth programs. Charity work ranges from donating time to Advocate Childrens Hospital to supporting military personnel.

Charity Work Cont.

Also apart of Adopt-A-School, Bright Pink, and the Chicago Bulls Go Green Program. Opened their own College Prep High School. Videos on Chicago Bulls Charities
http://www.youtube.com/watch?v=u0_78uIXwl 4

Endorsements
Promotes products using the star player or leader of the team. Chicago Bulls: Michael Jordan, Derrick Rose.
Shoe brand MVP Award Role model Representation

"Icons and innovations are the most important things to being a global brand," says Lawrence Norman, Adidas' vice president of global basketball. (Saporito, 2012).

Why are endorsements important?

Companies value their products so they want good role models to advertise them. Supports the players reputation and money. Brings fans closer to the players. E.g. Giordano's commercial. http://www.youtube.com/ watch?v=NAsA8WNGK m8

The Chicago Bulls & the Community

http://www.youtube.co http://www.youtube.co m/watch?v=dtjm/watch?v=Jv809Po1 D8HT9BY sKM All in for D Rose Always promoting Adidas helped promote teamwork. his come back. Encourages people to Video portrays how never give up on their much this group affects team no matter what. Chicago.