Presenadfadftasi Prodadfadfuk Uadfadfts

NATURAL & CHEMICAL
PRODUCT DESIGN
MARBLE CLEANSER
Abubakar Adeni (1106068516)
Cahya Tri Rama (1106070905)
Galih Mery Damaiati (1206314610)
Kezia Elkardiana (1106070861)
Laras Novitasari
Problems
Formulation of Problem
consumers.
FORMULATION OF PROBLEMS
The concept of designing this marble cleanser product in Chemical Product
Design Subject is to cover the weaknesses of the existing marble

cleanser product and fulfill some additional needs of marble cleanser
Some weaknesses from the existing products :

The cleanser took a long time to clean the marble Some of cleanser did not make the marble shiny after cleansing Ceanser produce unpleasant fragrance.
Up until now, there are no existing product that can solve those problems.
NATURAL & CHEMICAL PRODUCT DESIGN MARBLE CLEANSER CHEMICAL ENGINEERING | FACULTY OF ENGINEERING | UNIVERSITAS INDONESIA
The long time of cleaning marble when using the existing cleanser products
IDENTIFICATION OF PROBLEMS
The existing cleanser products are not well advertised
The existing cleanser products are not easy to be used
The existing cleanser products have unpleasant odor
The high price of the existing marble cleanser products
LIMITATION OF PROBLEMS
This marble cleanser product is formulated with natural substance which is less harmful to human body and environmental savety.
This marble cleanser product is designed to have economical price.
This marble cleanser product is designed for daily maintanance ussage.
Problems
Marble
Marble is a metamorphic stone formed when limestone is subjected to intense heat, pressure and chemical solutions.
The effect of intense heat is the creation of a stone with a

very tight crystalline structure and small but definite porosity. Due to its structure, marble can be polished to improve its shine and is thus a common and attractive stone for building applications. The most common dimensions of Marble on the market are follow as : Blocks (8ft x 5ft x 5ft) Slabs (8ft x 5ft with thickness of 2-3 cm)
Marble vs Ceramic
Marble Ceramic
Difficult to remove strains

Natural colors and patterns Expensive Easily scratched
Easy to remove strains

More varied colors and patterns Cheaper Scratched-resistant
Need extra maintenance

Need cleaner that required for marble and periodic polishing
Easy maintenance
Can be easily with a sponge/mop
Marbles Deterioration
Weathering
The natural forces and agents of weather may have a degrading effect on the appearance and structural of marble.
Erosion
It is the wearing away of the surface, edges, corners or carved details of the stone over time, giving the stone an overall granular texture It is typically caused by the natural action of wind and the particles wind carries or water
Cracking
Cracks may result from a variety of causes including the use of mortar that is too hard, the corrosion of internal ferrous iron pins or reinforcements and structural issues such as settlement
Marbles Deterioration
Salts
When salt crystallize within the pores of the stone, stresses may be created that can fragment the marble.
Biological
As biological grow, they can exert pressure on the mineral grains, weakening the inter-granular structure.
Marble Cleaner
Marble surfaces need extra attention, especially to clean the marble. Marble cleaner is used to clean the marble from dirt. Because marble physical properties are different with ceramic, so do the marble cleaner composition.
Acid Strong Base
Marble Cleaner Composition

The following compositions that should not be contained in marble cleaners :
These substances These substances can directly react doesnt react Marble can be with marble so can immediately. scratched damage the marble However, the marble Example : Silica becomes porous. Contoh : vinegar, HCl Example : bleacher, chlorine
Abrasive Substances
Strong dye
Marble can absorb easily into the pores of marble and its difficult to remove
Problems
DETERMING NEEDS
In order to get consumers needs, we make a questionnaire consists of
several question related to marble cleaner product. Beside using

questionnaire, we also interview the consumers directly to get their opinion about existing marble cleaner, its weaknesses, how consumers want the product to be, etc. the results of the questionnaire and the interview are combined and showed as below:
DETERMING NEEDS
DETERMING NEEDS
DETERMING NEEDS
DETERMING NEEDS
DETERMING NEEDS
DETERMING NEEDS
DETERMING NEEDS
INTERPRETED NEEDS
After obtaining the characteristic list of consumer
needs from Marble Cleaner that we want to

produce, we can interpret all characteristics and the resulst is summarized in Table 3.1.
Need Number 1 2 3 4 5
Need Description Marble cleanser that is antibacterial Marble cleanser that is antiinsect Marble cleanser that make marble cool Marble cleanser that can clean the marble Marble cleanser that can make the marble shiny Marble cleanser that can produce pleasant fragrance of the marble
INTERPRETED NEEDS
6 7 8 9 10
Marble cleanser that can remove spots on marble Marble cleanser that can clean the marble faster
Marble cleanser that can keep the marble colour and texture Marble cleanser that can make marble not slippery
Marble cleanser that is possible to keep at room temperature 11 Marble cleanser that does not cause abration 12 Marble cleanser that does not harm the skin 13 Marble cleanser that does not volatil 14 Marble cleanser that does not harm when inhalation 15 Marble cleanser that fit for daily usage 16 easy to use 17 does'nt need any special device 18 Marble cleanser with small amount of usage 19 NATURAL & packaging CHEMICAL PRODUCT DESIGN MARBLE CLEANSER Marble cleanser with good 20 Marble cleanser with affordable price 21 CHEMICAL ENGINEERING | FACULTY OF ENGINEERING | UNIVERSITAS INDONESIA
GROUP AND RANK OF THE NEEDS
Needs of consumers are arranged into several
categorizes according to the answer of consumers.

The rank is decided after discussed with our group and also by combining the result of interview and questionnaires.
INTERPRETED NEEDS
Need Number Need Description Performance of Marble Cleanser 1 2 3 4 Marble cleanser that is antibacterial Marble cleanser that is antiinsect Marble cleanser that make marble cool Marble cleanser that can clean the marble 4 3 1 5 Rank
5
6 8
Marble cleanser that can make the marble shiny

Marble cleanser that can produce pleasant fragrance of the marble Marble cleanser that can clean the marble faster
4
4 4
9
10 12
Marble cleanser that can keep the marble colour and texture
Marble cleanser that can make marble not slippery Marble cleanser that does not cause abration
5
3 5

Need Number Regulation 11 13 15 Marble cleanser that is possible to keep at room temperature Marble cleanser that does not harm the skin Marble cleanser that does harm when inhalation 5 5 5 Need Description Rank
Need Number Retailing 20 21 14
Need Description
Rank
Marble cleanser with good packaging Marble cleanser with affordable price Marble cleanser that does not volatil
3 4 5
Need Number Application 16 17 18 19
Need Description Marble cleanser that fit for daily usage easy to use does'nt need any special device Marble cleanser with small amount of usage
Rank 4 4 2 4
Problems
Need Number 1
Need Description Performance of Marble Cleanser Marble cleanser that is antibacterial
Rank
2 3 4
5 6 8 9 10 12
Marble cleanser that is anti-insect Marble cleanser that make marble cool Marble cleanser that can clean the marble
Marble cleanser that can make the marble shiny Marble cleanser that can produce pleasant fragrance Marble cleanser that can clean the marble faster Marble cleanser that can keep the marble colour and texture Marble cleanser that can make marble unsticky Marble cleanser that does not cause abration Regulation
3 1 5
4 4 4 5 3 5
Table 4.1. Needs and Rank of

Need Description
(Source: reproduced from questionnaire) Note : 1. Undesirable 2. Not Important 3. Nice to have 4. Highly Desirable 5. Essential
11
NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING
Marble cleanser that is possible to keep at room temperature Marble cleanser that does not harm the skin
5 5
13
Need Number Retailing
Need Description
Rank
Table 4.1. Needs and Rank of

Need Description
20 21 14
Marble cleanser with good packaging Marble cleanser with affordable price Marble cleanser that does not volatil Application
3 4 5
(Source: reproduced from questionnaire) Note : 1. Undesirable 2. Not Important 3. Nice to have 4. Highly Desirable 5. Essential
16 17
Marble cleanser that fit for daily usage Easy to use
4 4
18
19
Does not need any special device

Marble cleanser with small amount of usage
2
4
No
NEEDS / SPECIFICATION Marble cleanser that is antibacterial Marble cleanser that is antiinsect Marble cleanser that make marble cool Marble cleanser that can clean the marble Marble cleanser that can make the marble shiny Marble cleanser that can produce pleasant fragrance of the marble Marble cleanser that can clean the marble faster Marble cleanser that can keep the marble colour and texture Marble cleanser that can make marble unsticky Marble cleanser that is possible to keep at room temperature
Antibacterial
Antiinsect
Subjective
Effectiveness
After use effect
Odor
Duration
Stickiness
Storage temperature
1 2 3 4 5
Table 4.2.
Matrics of Needs and Metrics
10
11
No
NEEDS / SPECIFICATION
Long term use effect
Does not harmful
Volatility
Toxic Percentage
Frequency of Usage
Practical Use
Special device
Amount of usage
Package
Price
12
Marble cleanser that does not cause abration Marble cleanser that does not harm the skin Marble cleanser that does not volatil Marble cleanser that does not harm when inhalation Marble cleanser that fit for daily usage Easy to use Does'nt need any special device Marble cleanser with small amount of usage Marble cleanser with good packaging Marble cleanser with
13
14
Table 4.2.
15
Matrics of Needs and Metrics
16 17 18 19
20
21 NATURAL & CHEMICAL PRODUCT DESIGN affordable price
CHEMICAL ENGINEERING
Need Number
Score Need description Marble cleanser that is antibacterial Marble cleanser that is antiinsect Marble cleanser that make marble cool Marble cleanser that can clean the marble Marble cleanser that can make the marble shiny Marble cleanser that can produce pleasant fragrance of the marble Marble cleanser that can clean the marble faster Rank Mr. Muscle S.O.S Bellinzoni
1
2 3 4
4
3 3 5 4
Table 4.3.Ranking
and Scoring of Need Description
(Source: reproduced from questionnaire)
Marble cleanser that can keep the marble colour and texture
Marble cleanser that can make marble unsticky Marble cleanser that is possible to keep at room temperature
10
11
Need Number 13 14
Score Need description Marble cleanser that does not harm the skin Marble cleanser that does not volatil Marble cleanser that does not harm when inhalation Marble cleanser that fit for daily usage Easy to use Does'nt need any special device Marble cleanser with small amount of usage Marble cleanser with good packaging Marble cleanser with affordable price Rank Mr. Muscle S.O.S Bellinzoni
5 5
Table 4.3.Ranking
and Scoring of Need Description
15
16 17
4 4
18
19 20
2
4 3 4
21
Competitors
Table 4.4. Spesification and Unit Determination

Metric Number
Specification
Rank
Unit
Mr. Muscle
S.O.S
Bellinzon i
1 2
Antibacterial Antiinsects
4 3
% antibacterial
% antiinsects
Metric Number 3 Competitors Specification Subjective Rank 3 Yes/No Unit Mr. Muscle Yes S.O.S Yes Bellinzoni Yes
Effectiveness
after use effect Odor Duration
5
4 4 4
% Polidimethylsiloxane
% oxalic acid Subjective % polydimethylsiloxane
No
No
No

5 6 8
After use effect
Yes/No
% magnesium silica flouride
Yes
Yes
Yes
10
Stickiness
Need Number
13 14 15 Need description Rank Marble cleanser that does not harm the skin Marble cleanser that does not volatil Marble cleanser that does not harm when inhalation Marble cleanser that fit for daily usage Easy to use 5 5 5 4 4
Score Mr. Muscle S.O.S Bellinzoni

16 17
18
19 20 21
Does'nt need any special device

Marble cleanser with small amount of usage Marble cleanser with good packaging Marble cleanser with affordable price
2
4 3 4
Problems
Metric Number 1
Needs
Specificatio Rank n 4
Unit % antibacterial
Own 0,1
Marginal Value 0,001...0,25
Ideal Value 0,1
Marble cleanser Antibacterial that is antibacterial Marble cleanser that is antiinsect Marble cleanser that make marble cool Marble cleanser that can clean the marble Marble cleanser that can make the marble shiny Marble cleanser that can produce pleasant fragrance of the marble Marble cleanser that can clean the marble faster Antiinsects
%antiinsects
0,2
0,05...0,5
0,3
Subjective
Yes/No
yes
Yes
yes
Table 4.5. Ideal Value and Marginal Value
Effectivenes s
% Polidimethyl siloxane
after use effect
% Oxalic acid
2...10
Odor
Subjective
NATURAL & CHEMICAL PRODUCT DESIGN
Duration
% polydimethyl siloxane
Metric Number
Needs Marble cleanser that is possible to keep at room temperature Marble cleanser that does not cause abration Marble cleanser that does not harm the skin Marble cleanser that does not volatile Marble cleanser that safe for children Marble cleanser that fit for daily usage easy to use does'nt need any special device Marble cleanser with small amount of usage Marble cleanser with
Specification Storage temperature Long term use effect Does not harmful volatility toxic percentage Frequency of usage Practical use Special Device Amount of usage Package
Rank
Unit
Own
Marginal Value Yes
Ideal Value
11
Valid/Not
Yes
Yes
12
Yes/No
13
Yes/No
Yes
Yes
Yes
Table 4.5. Ideal Value and Marginal Value
14
Yes/No
Yes Once in a day 2 ml/m2
Yes
Yes Once in a day 2-5 ml/m2
15
% toxic
16 17 18 19
4 4 2 4
Usage frequency time Subjective Subjective ml/m2
Twice in a day 2 ml/m2
20 DESIGN NATURAL & CHEMICAL PRODUCT good packaging

Subjective
Marble cleanser with
Need Number
Need description
Marble cleanser that is antibacterial Marble cleanser that is antiinsect Marble cleanser that make marble cool Marble cleanser that can clean the marble Marble cleanser that can make the marble shiny Marble cleanser that can produce pleasant fragrance of the marble Marble cleanser that can clean the marble faster Marble cleanser that can keep the marble colour and texture Marble cleanser that can make marble not slippery Marble cleanser that is possible to keep at room temperature Marble cleanser that does not cause abration Marble cleanser that does not harm the skin Marble cleanser that does not volatile Marble cleanser that does harm when inhalation Marble cleanser that fit for daily usage easy to use does'nt need any special device Marble cleanser with small amount of usage Marble cleanser with good packaging Marble cleanser with affordable price
Specification
Antibacterial Antiinsects After use effect Effectiveness after use effect Odor Duration After use effect Stickiness Storage temperature Long term use effect Does not harmful Volatility toxic percentage Frequency of usage Practical use Special Device Amount of usage Package Price
List of Spesification
1 2 3 4 5
Table 4.5. Group of Needs Specification
6 8 9 10 11 12 13 14 15 16 17 18 19 20
21
Problems
Product Concepting
In this step, we lists all the concept from existing and our new marble cleanser product. In this listing process, we made it into mind mapping form to obtain more ideas and creativity in concepts making. To generate a better concept we made 3 categories for our mind map: Shape
How to Use
Working Principle Determination of concepts and design concepts consists of the following stages:
Existing Concept
New Concept
NATURAL & CHEMICAL PRODUCT DESIGN MARBLE CLEANSER Combining Concept CHEMICAL ENGINEERING | FACULTY OF ENGINEERING | UNIVERSITAS INDONESIA
Existing Product
Figure 5.1 Existing Concept of Marble Cleanser Source: Private Document
Newest Product
Figure 5.2 New Concept of Marble Cleanser Source: Private Document
Combined Product
Figure 5.2 New Concept of Marble Cleanser Source: Private Document
Problems
Table 5.1 Concept Generation Description (Source:reproduced from group discussion)

Concept Number Shape or Form Shape Characterization Gel marble cleanser having a viscosity and high concentration with low water content. How-To-Use Smearing the gel on the surface of the marble, wait a few minutes, then scrub with a brush and mopped with water. Tablet marble cleanser will be thrown on the surface of the marble, then the change in pressure in the tablet and then will explode and turn into a gas phase. Working Principle Gel marble cleanser containing soap that can remove dirt and clean the marble. The scrubing process will help release the dirt. Gel marble cleanser also contains lavender extracts that can produce pleasant fragrance of the marble.
Gel
1
Solid (Tablet) Tablet marble cleanser would be more economical than liquid marble cleanser, but the price will be more expensive.
The gas particles have a large surface so as to emulsify dirt on marble. Then the colloidal particles will be coagulation then sublimate into the air. The gas particles containing soap that can remove dirt and clean the marble
Liquid 3 Liquid which has cleanser agent, the viscosity is bigger than foam Put on the marble surface, wait a few minutes, then scrub with a brush and mopped with water
Liquid marble cleanser containing soap that can remove dirt and clean the marble. The scrubbing process will help release the dirt. Marble cleanser also contains lavender extracts that can produce pleasant fragrance of the marble. Liquid marble cleanser also contains zodia leaf extract as an anti-insect agent.

Concept Number Shape or Form Shape Characterization How-To-Use Working Principle The active substance is sprayed containing soap that can remove dirt and clean the marble. Brushing and mopping process will help release the dirt from marble.
Aerosol
4
This aerosol form is similar like perfume.
By spraying the aerosol to the marble surface, wait for couple minutes then clean it up with tissue or napkin.
Solid (powder) The use of powder marble cleanser will be more efficient than liquid form Marble cleaners in powder form to be Liquid marble cleanser containing mixed into the water, forming a soap that can remove dirt and clean solution of soap. And then mopped the marble with water
Foam (Semi-Solid)
Foam is used to clean the marble will Foam marble cleanser would Smeared to the surface of the marble. produce lather. The presence of foam be more practical and easily Then brushed and wiped with soap will help the cleaning process by stored. tissue/napkin. lifting stains found on the marble.

Concept Number Shape or Form
Tablet (Solid) Tablet marble cleanser would be more economical than liquid marble cleanser, but the price will be more expensive. Marble cleaners in powder form to be mixed into the water, forming a solution of soap. And then mopped with water.
Shape Characterization
How-To-Use
Working Principle
The tablet will react and dissolve with water. Due to the reaction, the solution containing hydrogen. Hydrogen content residing on the solution will speed lift the stain and make marble cool. The tablet containing soap that can remove dirt and clean the marble This powder will produce gas. The gas produced will be absorbed into the marble. The gas will lift the stain and will rise up into the air. The gas containing soap that can remove dirt and clean the marble
Powder (Solid) The use of marble in the form of powder cleaners will be more efficient than liquid form Spread on the marble surface wait a few minutes and then scrub with a brush and clean it up with tissue or napkin.
Liquid 9 Liquid which has cleanser agent, the viscosity is bigger than foam This liquid cleanser is sprayed into marble Liquid will be absorbed stain so that stain and allowed to stand in a certain time limit can be lost . The liquid containing soap then rubbed in order to be absorbed that can remove dirt and clean the marble properly.

Concept Number
Shape or Form
Pasta 10 This pasta form is similar like toothpaste. Smeared to the surface of the marble. Then brushed and then mopped with water. Paste marble cleanser containing soap that can remove dirt and clean the marble
Shape Characterization
How-To-Use
Working Principle
Liquid 11 Liquid which has cleanser agent, the viscosity is bigger than foam. Smeared to the surface of the marble. And wiped with tissue/napkin
Marble cleaning fluid containing soaps and antibacterial agents, soap and water will lift dirt and bacterial agents to prevent the growth of pathogenic bacteria.
X-Ray X ray can remove dirt and clean the marble
12
The physical shape is X-ray.
Shot the spots on the marble.

Concept Number 13 Shape or Form Liquid (Injection) Shape Characterization How-To-Use Working Principle
Has physical properties like water, it is used by injecting with additional tools.
By injecting the fluid at the marble pore.
Need syringe to inject the liquid to inside of marble, from marble pore formed anti-dirt on the marble surface.
14
Steam Steam has similar important substances. Blowing the steam on the marble surface for couple minutes. It needs additional tools like steam sprayer. The steam will degraded and dissolved by steam.
15
Scrubs Scrub has phase in between liquid and solid, it also contains rough granules. Scrub it on the marble cleanser wait for a second, and clean it up with water to omit the scrub granules. Marble pore will be opened once it was scrubbed and then the substances of marble cleanser product will work.
Problems
Concept Screening
Based on the previous chapter, we reduce fifteen concepts into fewer concepts but feasible to manufacture. We have discussed that there are eleven new concepts that feasible to manufacture. In this chapter, we need to reduce some of eleven concepts into fewer concepts by doing concept screening and concept scoring. Concept screening is a quickly and qualitatively selection concepts system. Concept screening is a comparison system between the required specifications with the purpose of manufacturing the product.
The best eleven best concepts are shown in the table 6.1 as follows:
Table 6.1 Top 11 Concept (Source:reproduced from group discussion)

Concept
I
II III IV
How-To-Use
Smeared on marble and scrubbed the marble.
Threw tablet on the marble Dissolved with water and mopped the marble Sprayed aerosol on the marble and wiped the marble. Dissolved with water, scrubbed the marble and mopped the marble Smeared foam on the marble, brushed the marble and wiped the marble
Shape
Gel
Tablet Liquid
Concept
VII VIII IX
How-To-Use
Dissolved with water and mopped the marble Spread powder on the marble and scrubbed the marble Sprayed and scrubbed the marble Smeared and scrubbed the marble Wiped the marble
Shape
Tablet Powder Liquid Pasta Liquid
Aerosol
X
XI
Powder
VI
Foam
Criteria for Concept Screening

Table 6.2 Criteria for concept screening
Reducing some concepts into
No. 1 2 3 4 5 6 7
Criteria Powerful cleanser Pleasant fragrance Low costs Innovative Manufacturing ease Small amount of usage Easy to use
fewer concepts need reference

concepts from existing product concepts. In this stage, we
have some criteria selection to

reduce the concepts. The criteria selected are:
Rating Concept
We need to rate the concepts to reduce eleven concepts into
fewer concepts by table 6.3.

Accumulation result of rating points will be ranked. Fewer
Table 6.3 Rating information Rating (+) (0) (-) Information Better than reference Same with reference Worse than reference
concepts will advance to the

next selection. The result can be seen in table 6.4
Table 6.4 Concept Screening (Source:reproduced from group discussion)

Concept IV V
+ + + + 4 0 3 1 8 No + 0 + 0 2 2 3 -1 10 No
No. 1 2 3 4 5 6 7
Criteria Selection Powerful cleanser Pleasant fragrance Low costs Innovative Manufacturing ease Small amount of usage Easy to use Sum of (+) Sum of (0) Sum of (-)
Reference
0 0 0 0 0 0 0
I
+ + 0 + + 4 1 2 2 3 Yes
II
+ + + + + 4 0 3 1 6 No
III
0 0 0 0 0 0 0 1 6 0 1 7 No
VI
+ + + 0 + 4 1 2 2 4 Yes
VII
+ 0 + + + 4 1 2 2 5 Yes
VIII
+ + + 3 0 4 -1 11 No
IX
+ + + + + 5 0 2 3 1 Yes
X
+ + + + 4 0 3 1 9 No
XI
+ + 0 0 + + 4 2 1 3 2 Yes
FINAL SCORE RANK CONTINUE

Top 5 Concept
Table 6.5 Top 5 Concept
Rank Concept
IX XI I VI VII
How To Use
Sprayed and scrubbed the marble Wiped the marble Smeared on marble and scrubbed the marble Smeared foam on the marble, brushed the marble and wiped the marble Dissolved with water and mopped the marble
Shape
Liquid Liquid Gel Foam Tablet
Based on accumulation result (table 6.4), we have five bests concept that will advance to the next selection stages. The five best concepts are shown in the table 6.5 as follows:
1 2 3 4 5
Problems
Concept Scoring
Based on the previous chapter, we obtained five best concept that will
enter the concept scoring stage,

while five concepts can be seen in the following table:
Table 6.4 Concept Screening (Source:reproduced from group discussion)
No 1
Category Shape Characterization
I Gel
V Powder
Concept VII Tablet
IX Liquid
XI Liquid
How-To-Use
Applied and rub
Dissolve with water
Dissolve with water

Absorption, Reduction, Oxidation, Titration, Hydrogenation, Delusion, Dissolution
Spray and rub
Rub and mop without water
Working Principle
Absorption, Reduction, Oxidation, Titration
Absorption, Reduction, Oxidation, Titration, Hydrogenation, Delusion, Dissolution
Absorption, Reduction, Oxidation, Titration,
Absorption, Reduction, Oxidation, Titration,
Criteria for Concept Scoring

For concept scoring stage we still use the same criteria as screening. The criteria we use for concept scoring can be seen in the following table:
Criteria Powerful cleanser Low costs Innovative Equipments Manufacturing Materials Amount of Usage Easy to use
NATURAL & CHEMICAL PRODUCT DESIGN MARBLE CLEANSER
CHEMICAL ENGINEERING | FACULTY OF ENGINEERING | UNIVERSITAS INDONESIA
Problems
Concept Rating
As for rating, in this stage we use different
rating to determine the concept score. As stated in this section, the selection using quantitative analysis so the rating is also quantitative. Rating information for concept scoring can be
seen in following table:

Table 6.4 Rating for Concept Scoring (Source:reproduced from group discussion)
Criteria Rank 1 Rank 2 Rank 3 Rank 4 Rank 5
Powerful cleanser
Pleasant fragrance Low costs Innovative Equipments Manufacturing Materials Amount of Usage Easy to use
Not Powerful
No Fragrance >50000 >5 Rival Product Very Massive Very Rare >6 ml/m2 Very Hard
Less Powerful
Less Fragrance 40000-50000 4 Rival Product Massive Rare 5 ml/m2 Hard
Powerful
Fragrance 30000-40000 3 Rival Product Normal Normal 4 ml/m2 Normal
Really Powerful
Really Fragrance 20000-30000 2 Rival Product Little Common 3 ml/m2 Easy
Super Powerful
Super Fragrance <20000 1-0 Rival Product Very Little Very Common 2 ml/m2 Very Easy
Table 6.4 Concept Scoring Process (Source:reproduced from group discussion)

I Rating Powerful Cleanser Pleasant Fragrance Low Costs Innovative Manufact uring Materi als Amount of Usage Easy to Use Score Rank Continue 0.2 0.2 0.1 0.15 0.05 0.05 0.1 0.15 5 5 3 4 2 3 3 3 3.9 1 Yes Weight 1 1 0.3 0.6 0.1 0.15 0.3 0.45 Rating 3 4 4 3 3 3 4 3 3.4 3 No VI Weight 0.6 0.8 0.4 0.45 0.15 0.15 0.4 0.45
Selection Criteria
Weight
CONCEPTS VII
Rating 3 3 3 4 2 2 5 3 3.25 2 No Weight 0.6 0.6 0.3 0.6 0.1 0.1 0.5 0.45 Rating 3 3 4 2 4 4 4 4
IX Weight 0.6 0.6 0.4 0.3 0.2 0.2 0.4 0.6 3.3 4 No Rating 3 3 4 1 4 4 4 4
XI Weight 0.6 0.6 0.4 0.15 0.2 0.2 0.4 0.6 3.15 5 No
Equip ments
Selected Concept
Concept I has a score of 3.9 for cleanser meets the required criteria. This concept is more powerful and
more fragrance. In this concept the form of the cleanser is gel. It is means the viscosity is relatively high.
The concentration of the cleanser is high too so that the cleanser has a powerful smell of odor. This form is more innovative than the liquid form of cleanser so that people will interested in buying it. We want to
produce the gel form of cleanser that has 0-1 rival. The downside of this concept is the amount of usage.
The amount of usage of gel is really high than the other concept. Because the usage is high, the cost is high too.
Product Positioning
Figure 7.1 Perceptual Mapping of New Marble Cleanser with Competitor (Source: Reproduced from group discussion) Powerful Cleanser
5
Easy to Use
4 3 2 1
Pleasant Fragrance
Existing I (Mr Muscle) Existing III (Bellinzoni)
Amount of Usage
Low Costs Existing II (SOS)
Manufacturing (Materials)
Innovative
Our Product
Manufacturing (Equipments)
Product Advantages
The use of marble cleanser in the form of gel will be more produce pleasant fragrance than liquid marble cleanser because the concentration of the cleanser is high. Because the viscosity and texture is so thick, the gel form of cleanser will be super effective to clean marble. The usage of the compounds is relatively huge for a small amount of area The cleanser form like gel is really innovative the common cleanser that we use to see ia a liquid form/ People will be more interested with gel form of cleanser
Problems
Concept Testing
1. Determine the purpose of concept testing To see opinions from the community about our concept 2. Determine the population of interviewee Respondents : 20 Age Limitation : >15 years old 3. Make questions for the interview What do you think about the concept of this marble cleanser? Is our concept fulfill the needs of consumer? Is our concept easy to use on your marble flooring? Would you like to buy? 4.Do the interview
10% 10% 15% 10%
What do you think about the concept of this marble cleanser?

Can produce pleasant fragrance 10% 15% 25% 5% 25% 10% 10%
Can produce pleasant fragrance Not harm the skin

Fit for daily usage
Not harm the skin Fit for daily usage Good packaging Can make the marble shiny Keep the marble colour and texture Antibacterial and antiinsect
25% 25% 5%
Good packaging Can make the marble shiny
Formulation of Problem Is our concept fulfill the needs of

consumer?
25%
Yes No
75%
Is our concept easy to use on your marble flooring
35%
65%
Ye s No
Would you like to buy our product?

15%
Yes
20%
No
Uncertain
65%
THANK YOU!
MARBLE CLEANSER

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NATURAL & CHEMICAL

Abubakar Adeni (1106068516)

Cahya Tri Rama (1106070905)

Galih Mery Damaiati (1206314610)

Kezia Elkardiana (1106070861)

Design Subject is to cover the weaknesses of the existing marble

Some weaknesses from the existing products :

The existing cleanser products are not easy to be used

The existing cleanser products have unpleasant odor

The high price of the existing marble cleanser products

This marble cleanser product is designed to have economical price.

This marble cleanser product is designed for daily maintanance ussage.

The effect of intense heat is the creation of a stone with a

Difficult to remove strains

Easy to remove strains

Need extra maintenance

Marble Cleaner Composition

several question related to marble cleaner product. Beside using

After obtaining the characteristic list of consumer

needs from Marble Cleaner that we want to

GROUP AND RANK OF THE NEEDS

Needs of consumers are arranged into several

categorizes according to the answer of consumers.

Marble cleanser that can make the marble shiny

GROUP AND RANK OF THE NEEDS

GROUP AND RANK OF THE NEEDS

Need Number Retailing 20 21 14

GROUP AND RANK OF THE NEEDS

Need Number Application 16 17 18 19

Need Description Performance of Marble Cleanser Marble cleanser that is antibacterial

Table 4.1. Needs and Rank of

Need Number Retailing

Table 4.1. Needs and Rank of

Marble cleanser that fit for daily usage Easy to use

Does not need any special device

NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING

After use effect

Matrics of Needs and Metrics

NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING

Long term use effect

Does not harmful

Matrics of Needs and Metrics

21 NATURAL & CHEMICAL PRODUCT DESIGN affordable price

NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING

Table 4.4. Spesification and Unit Determination

NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING

Table 4.4. Spesification and Unit Determination

After use effect

NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING

Score Mr. Muscle S.O.S Bellinzoni

Table 4.4. Spesification and Unit Determination

Does'nt need any special device

NATURAL & CHEMICAL PRODUCT DESIGN CHEMICAL ENGINEERING

Marginal Value 0,001...0,25

Ideal Value 0,1

Table 4.5. Ideal Value and Marginal Value

(Source: reproduced from questionnaire)

after use effect

NATURAL & CHEMICAL PRODUCT DESIGN

Marginal Value Yes

Table 4.5. Ideal Value and Marginal Value

Yes Once in a day 2 ml/m2

Yes Once in a day 2-5 ml/m2

(Source: reproduced from questionnaire)