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Japanese company, founded in 1937, that engages in the design, manufacture, assembly, sale of passenger cars, minivans, commercial vehicles, and related parts. Leading auto manufacturer and the eighth largest company in the world. Produce automobiles of great quality at best prices, thereby providing a value for money to the customers

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Toyota headquarters building in Toyota City, Japan

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Effective Management Strong market position and brand recognition Strong focus on R&D Strong bonding with suppliers Extensive production and distribution network Competitive advantage across the supply chain Industry leader in manufacturing and production. Quick conversion from concept to showroom Engineer in direct contact with dealers and customers Maximizes profit through efficient lean manufacturing approaches. (Total Quality Management) and JIT (Just in Time) Strong financial performance
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Declining sales in key geographic segments, weak presence in the emerging markets Poor allocation of resources as compared to peers Too much reliance on Kaizen

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Changing needs of customers and Growing global automotive industry Customization is the key Close contact with customers To expand more aggressively into new segments of the market - especially in the emerging markets

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Fierce competition that provides consumer with a multitude of choice Changing usage pattern of consumers Rising raw material prices Changing demographics e.g. number of large families is declining. Undermining the demand for large family cars.

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Concept to showroom in less than four years Closer to the customer and thus have shorter concept time Chief engineer who has complete responsibility and authority Direct contacts with both dealers and consumers

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Building the very best and giving the customer what she/he wants Built- to- order car in a week to 10 days You personalize things more to make them more reflective of individual needs Producing cars according to local demand In placing orders, dealers essentially reserve apportion of factory capacity Consumer with a multitude of choice
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Toyota's manufacturing system allows consumers to order a vehicle and have it built with the features they want and receive it in seven to ten days--even though cars are a very complicated product. Toyota produces a full line of basic sizes (including mini, subcompact, compact, midsize, and full-size cars) with several variations of each . Thus, Toyota produces a broad product line while still offering individually tailored vehicles to meet the needs and wants of unique consumers.

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Toyota uses technology to support people, not to replace people. Often it is best to work out a process manually before adding technology to support the process. Conduct actual tests before adapting new technology in business process, manufacturing systems or products. Reject or modify technologies that conflict with your culture or that might disrupt stability , reliability and predictability.

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Close relationships with its suppliers Implementation of bilateral and multilateral, knowledgesharing routines with suppliers In Toyota`s manufacturing system, parts and cars don`t get build until orders come from dealers requesting them. Global investment of 13$billion to become a genuinely global corporation without boundaries in this way, it will be able to create worldwide manufacturing facilities that produce cars according to local demand.

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Using operational excellence as a strategic weapon Work grow and align the whole organization toward a common purpose that is bigger than making money. Learn by standardizing the best practices, rather than reinventing the wheel with each new project and each new manager/.

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Continue to undertake concerted efforts to strengthen its management platform and raise corporate value. Promote business and cost structure reforms to realize a solid management platform. Maintain a streamlined structure through the reduction of fixed costs and enhance its business in established markets in developed countries Accelerate business expansion into rapidly growing emerging countries.

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Strive to establish production and supply structures to realize optimum product pricing and delivery, To enhance the value chain to provide a wide range of customer services in each country and region Pursue the development of environmentally conscious, energy-saving products Toyota Prius Enhance the power of the workplace and diversity in the use of human resources, and strive to nurture global human resources. Mass Customization Execute a new information system to drive the fastest, most efficient order-to-delivery system
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