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CONTEXT

1. Exhibition 2. Official Events

3. Other Events

Outline

Summary of Busan Medical Tourism industry Exhibition in Hanoi

NAME DATE SITE DISPLAYING ITEM HOST ORGANIZER SPECIAL SPONSOR SPONSOR EVENTS WEBSITE 2014 Busan Medical Tourism industry Exhibition in Hanoi April3(THU)~6(SUN) 2014 *3rd-trade only , 4th~6th Trade & Public Vietnam Exhibition FAir Centre(VEFAC) / Daewoo Hanoi Hotel Tourism industry, Medical institutions, Medical appliances, Cosmetics Busan Metropolitan city Busan Economic Promotion Agency, LEE Convention Korea Tourism Organizations

Ministry of Trade industry&Energy, Ministry of Health&Welfare, Ministry of Culture, Sports and Tourism, Busan Medical industry association, KOTRA, Busan tourism organizations, etc (27 organizations)
B2B meeting, Seminar, Korean traditional performance, K-POP performance, etc www.busanmedicaltour.kr

Layout

VEFAC Layout

Layout

HALL A3 Layout

BMT 2014

Programs at a glance
Apr. 2 (WED) Apr. 3 (THU) Apr. 4 (FRI) Apr. 5 (SAT) Apr. 6 (SUN)

08:30
09:00 10:00 11:00 12:00

Opening Ceremony / Exhibition hall tour (08:30~09:30) K-POP Performance

(09:30 ~ 09:40)

Korea Tourism Presentation (11:00~13:00)

B2B meeting
Exhibition (10:00~1200) Exhibition

Korean traditional performance

(10:30~11:30) Exhibition

Korean traditional performance

(10:30~11:30)

Exhibition

Tourism industry
presentation

K-POP

Medical Medical treatment

13:00

Medical

performance (12:30~13:30)

Medical

Make-up show
(13:00~14:00)

Make-up show
(13:00~14:00) treatment

14:00 15:00 Korea16:00 Vietnam Medical Tourism Seminar

(14:00~19:30) Daewoo Hotel

treatment

treatment

demonstration

K-POP performance
(14:00~15:00)

demonstration

Demonstration

demonstration

K-POP performance
(15:00~16:00)

B2B meeting
(14:00~17:00)

Skin care Skin care

Lucky draw
Skin care (16:00~16:30)

Skin care

17:00

Medical device Medical device

18:00

Welcoming Dinner
hosted by Busan city

Medical device

Medical device

Closing ceremony
(16:30~17:00)

Welcoming dinner
hosted by Hanoi City
(18:00~20:00)

19:00

(19:00~21:00) Daewoo Hotel

Official Events

Welcoming Dinner

DATE SITE PARTICIPANTS DATAILS

2014.April.2(WED) 19:00~21:00 Daewoo Hotel Exhibitors of BMT 2014 Welcoming speech from mayor of Busan Word of Gratitude from City official of Hanoi
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Official Events

Welcoming Dinner
Sequence
Opening Guest introduction Opening speech Welcoming Speech Congratulatory Speech

Time
19:00 ~ 19:02 (2) 19:02 ~ 19:10 (8) 19:10 ~ 19:15 (5) 19:15 ~ 19:20 (5) 19:20 ~ 19:30 (10) MC / Translation MC / Translation

Remarks

Mayor of Busan Metropolitan city / Translation Vietnamese government VIP/Hanoi city VIP Vietnamese Ambassador President of Busan Tourism Organizations

Toast Proposal

19:30 ~ 19:40 (10)

Director of KOTRA Hanoi branch Director of KTO Manager Hanoi Branch

Dinner Performance Closing

19:40 ~ 20:30 (50) 20:30 ~ 20:55 (25) 20:55 ~ 21:00 (5)

Participants Korean Traditional Performance MC / Translation

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Official events

Opening Ceremony
DATE SITE PARTICIPANTS REGISTRAIONS 08:28~08:30 (2) 08:30~08:40 (10) 08:40~08:50 (10) 08:50~08:55 (5) 08:55~09:00 (5) 09:00~09:30 (30) 2014. April. 3 (THU) 08:30 ~ 09:30 Vietnam Exhibition Fair Centre(VEFAC) Outdoor stage & Exhibition hall VIP (Deputy Prime minister, Mayor of Hanoi city, Mayor of Busan, Minister of Sports, Culture & Tourism) , etc 500 people (approximately) announcement Opening speech, congratulatory address Guest introduction Tape Cutting Photo Time Exhibition hall Tour

SEQUENCE

REMARKS

Language : Vietnamese and English

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Official events

Tape Cutting

2014 VITM & BMT Tape cutting

DATE SITE PARTICIPANTS DETAILS 2014.April.3(THU) 08:40~08:55 Vietnam Exhibition Fair Centre(VEFAC) Outdoor stage

VIP (Deputy Prime minister, Mayor of Hanoi city, Mayor of Busan, Minister of Sports, Culture & Tourism) , etc (30 PAX)
Guest introduction, Tape cutting, Photo time
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Official Events

Flow of Exhibition hall tour

Outdoor stage [Opening Ceremony]

A1 Hall

A3 Hall

Official Events

Seminar

DATE SITE PARTICIPANTS HOST BY DETAILS

2014.April.3(THU) 14:00~19:30 Daewoo hotel Grand ballroom Local Medical institutions, Travel agencies, Medical tourism agencies (100 PAX) Busan Metropolitan City, BTO, KTO Korea-Vietnam amity celebration seminar and dinner
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Official Events

Seminar Programs
TIME
14:00-14:30 (30)

PROGRAM

TOPIC
Screening (Korea/Busan Promotion VCR)

Registration

Welcome Speech(Busan- ministry of health welfare department) Opening

14:30- 15:10 (40)

Congratulatory speech (Hanoi- Ministry of health welfare department or Ministry of Culture sports and tourism department) Keynote Speech Korea-Vietnam joint developmental strategy for Medical Tourism vitalization
by KTO in Vietnam Executive Director

and Keynote Speech

Session1 15:10-16:10 (60) <Plastic surgery, Skincare> 16:10-16:30 (20) 16:30-17:10 (40) 17:10~17:40 (30) 17:40~18:00 (20) 18:00~20:00 (120) Dinner Session2 <Dentistry> Special Session

Why Korean Plastic Surgery? Korean Quick plastic surgery procedure Korea Skin care trend Coffee Break For your bright smile-Laser dental bleaching procedure & effect Implant Procedure & effect Busan, Mecca of Medical Tourism service (by Busan Tourism Organizations) Hall arrangement
Dinner and Networking

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Official Events

Dinner MENU

Vietnamese and Korean set menu

Starter: Japche /Cabbage Kim chi Soup: Pumpkin porridge Hot dishes: Prawns with fruits salad / Grilled chicken with lemon leaves Sauted Cuttlefish with hot sauce

Steameat live grouper fish with spring herbs

Sauted pork belly with kimchi / Fried rice Vietnamese style Mix saute vegetables and fresh mushrooms Dessert Warm green bean with fresh coconut milk

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Other Events

B2B Meeting

*TV with 42 inch screen planned to be displayed

DATE SITE

2014.April.5(FRI) 10:00~12:00 / 14:00~17:00 B2B meeting zone (in Exhibition hall A3)

PARTICIPANTS
DETAILS

Exhibitors & Local buyers

Pre-assign meeting schedule through website to minimize confusion Marketing before the exhibition by local agency 18 2~3 business meeting per participants
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Other Events

Performance

DATE

2014. Apr. 3 09:30~09:40 2014. Apr. 4 12:30~13:30 2014. Apr. 5 10:30~11:30 / 15:00~16:00 2014. Apr. 6 10:30~11:00 / 14:00~15:00 VEFAC Exhibition hall Participants and buyers of BMT2014 Group : Han-liang() / Beautiful tradition, splendid K-POP Theme : '4E' (Emotion, Experience, Engagement, Exclusivity) Pungmulnori performance(traditional percussion playing)
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SITE TARGET DETAILS

Other Events

Medical Treatment Demonstration

DATE SITE TARGET DETAILS

2014. Apr. 3(THU) 10:00 ~ 6(SUN) 09:00 ~ 18:00 VEFAC exhibition hall Participants of BMT2014 Virtual forming, Physical examination, Fat checking, etc
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Other Events

Skincare / Make-up show

DATE SITE TARGET DETAILS

2014. Apr. 3(THU) 10:00 ~ 6(SUN) 09:00 ~ 18:00 VEFAC exhibition hall Participants Make-up show Catch-up Korean Celebrity Skin care Demonstration
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Other Events

Korea Tourism Presentation

DATE SITE TARGET DETAILS

2014. Apr. 4(FRI) 11:00 ~ 13:00 VEFAC exhibition hall Conference room Vietnam local travel agency Korea Tourism Presentation & Tasting various Korean food
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Other Events

Lucky draw

DATE SITE

2014. Apr. 5 (SAT) 16:00 ~ 16:30 VEFAC exhibition hall A3

TARGET
DETAILS
LIST (*TBD)

Participants
Drawing for items on the list targeting participants, Sponsored by exhibitors Hotel Coupon/ Skincare Free Trial Coupon/ Set of beauty products / Airplane ticket 23