The Champs A Food Truck Business Plan

Alip, Lujohn Aernell Conde, Charina Panganiban, Arene Verallo, Maria Aleni 15 March 2014

33 Artemio Fule St., San Pablo City, Laguna Contact numbers: 09192554288 09358092155
www.facebook.com/thechampsspecialchamporadol aguna

Key Executives
Alip, Lujohn Aernell Operations Manager Panganiban, Arene Accountant Conde, Charina Marketing Manager Verallo, Maria Aleni Auditor

Company Overview:
The Champs started out because of the partners love for chocolate and its health benefits. The company name was derived from champorado, sweet chocolate rice mixed with different addons. The Champs will initially be a food truck business. The firm will be the first truck business to offer quality and delicious champorado in the neighborhood.

Mission Statement:
To make every hungry customer leave happy. The Champs is in business to provide and promote the Filipino tradition of making champorado. We exist to provide quality food choices with outstanding personal services at the lowest possible cost. All of our food products shall be served frequently in a clean, convenient, fun and friendly environment. The Champs exists to provide its partners a safe and friendly working environment where they will be treated with utmost respect. Partners pledge to make The Champs a champion of Filipino tradition.

Objectives of the Firm:

1. 2. 3.

4.
5.

To provide affordable and quality food choices To promote the Filipino tradition of making champorado To provide additional jobs for San Pableos To earn profit for its owners To achieve success thru employees contribution

Form of Business Ownership:

The proponents form a general partnership that was named as The Champs. All the partners will be general partners that are liable for the partnership debts to the extent of their personal properties after partnership assets have been exhausted.

Capitalization:
Partners
Alip, Lujohn Aernell Conde, Charina Panganiban, Arene Verallo, Maria Aleni Total

Capitalization
80,000.00 80,000.00 80,000.00 80,000.00 Php 320,000.00

Development and Status:

As a seed company, the business concept has been developed but the partners have yet to create any product or sales. The partners agreed to invest their own money as startup capital. After securing financing, the partners will begin scouting for the truck and customizing it to suit for business. Once the truck is customized the completion of the development process can be completed and finally the operations phase can begin

Target Market:
The customer base will come from three main population, local residents, students at a major public school and people from local business. The food truck will pass the towns major roads near schools and offices during recess and afternoon breaks. This would enable the truck to reach most of the residents as well as children in a major public school in the city.

Products and Services Plan:

Products and Services Plan:

The menu will consist of The Champs signature champorado along with side dish add-ons such as crispy tuyo, extra servings of evaporated milk, cheese and candy sprinkles. The bowls will be moderately sized and moderately priced keeping the average per person check to approximately 30 pesos per serving. Specials will feature local and seasonal ingredients such as danggit, strawberries and banana and will change as the management sees fit.

Production:
All production will be done from scratch in the kitchen of The Champs food truck. Large distribution companies like Puregold and Cash Hypermart will be the suppliers. Produce, dairy, and grains will additionally be sourced daily and from the San Pablo Public Market.

MARKETING PLAN
The Champs will serve diverse customers of San Pablo City (students, working and non-working individuals, street walkers) since the main concept of the business is a rolling food truck. All San Pableos will experience the delightful taste of champorado

Marketing Analysis
Majority

of the respondents like sweet foods Majority of them prefer champorado to be part of their merienda Majority of them like the taste of the champorado

COMPETITION
Being the first one to introduce champorado in a rolling store, the company will have a higher competitive advantage over other meals being offered in San Pablo. Direct competitors are expected to have low percentage compared to the indirect competitors since varieties of food are being offered in the vicinity of San Pablo.

MARKETING STRATEGY
Product Section As stated on the main mission of the business, To make every hungry customer happy, the partners will supply its target market a worth for craving champorado. Ingredients of the champorado are healthy and will be served moderately to lessen the risk of having unnecessary illness. The different blend of its flavors will make the champorado unique in taste that will create smiles and engraved happiness on each and every customer served.

Distribution Section The idea of using a food truck in the distribution of the product was inspired by the food truck in the United States. The food truck will be a multi-cab converted to a small kitchen. It will measure 3.20 meters in length and 1.4 meters in width. The food truck will roll over the vicinity of San Pablo City particularly in the poblacion area, Brgy. San Francisco, M. Paulino St. and Regidor St. to serve the diverse target customer of the business. Since it is a rolling food truck, it will reach a broad scope of target customers.

Promotional Section For The Champs to be known in San Pablo the partners decided to: customize the food truck with unique and colorful designs Create a personalized jingle that will be played along during operation hours Place print ads in some crowded areas Launch a twitter and facebook campaign Create a delightful taste and quality Provide a feeding program for selected students of major public schools in San Pablo City as part of the firms Corporate Social Responsibility

MANAGEMENT PLAN

ORGANIZATIONAL CHART

MANPOWER REQUIREMENT

The Champs will achieve its success thru recruiting and maintaining its employees. As part of the growth of The Champs, employees will be treasured and will be treated accordingly. Proper training and orientation will also be a factor.

MANAGER (Mr. Lujohn Aernell Alip) Duties and Responsibilities: Sets the company policies and standards for the attainment of its goals and objectives Oversees the daily work of employees Hires and trains the sales crew Evaluates the employees performances Gives final decisions concerning business operations Manages employee compensation Collects the sales for the day Audits and budgets the cash on hand.

COOK/SALES CREW Duties and Responsibilities: Orders and purchase of ingredients and supplies Prepares and cooks the products Makes sure that the product is perfectly cooked Cleans and maintains the kitchen Responsible for accommodating customers Takes orders from customers Accepts bill payments Cleans the counter and tables after meals Maintains the cleanliness of the food truck Complete all other tasks as assigned

COMPANY DRIVER Duties and Responsibilities: Operates and maintains the vehicle safely and responsibly Responsible for transporting products and various items pertaining to relocation of products and equipments outside the stockroom or kitchen Complete all other tasks as assigned

PROFESSIONAL SUPPORT RESOURCES

Arene Panganiban will be undertaking the financial administration and management Charina Conde will manage the marketing and promotional aspects of the business Maria Aleni Verallo will be supervising and auditing the production process

Compensation and Incentives

The staff will receive Php202.00 daily salary while the driver will be rated Php 4,000.00 monthly. All employees who will work over time will receive additional compensation and benefits. It is the goal of the company that employees become family thus they must be treated as so.

OPERATING PLAN
LOCATION The stock room and parking space will be located in one of the partners house at Artemio Fule St., Poblacion, San Pablo City for the mean time. It will be renovated and will be reconstructed for business operations purpose. Truck Route San Pablo Central School, Brgy. San Francisco-Calihan and some part of poblacion

HOURS OF OPERATION

Business operation will start at 6:00 am for the preparation of the product. A maximum of 1 hour will be allotted for the preparation of the ingredients and cooking. Another 30 minutes will be allotted for the cleaning and preparation of the food truck. Official business hours will start at 7:00 am when most San Pableos start to have their breakfast. Business hours will be terminated by 5:00 pm. The cleaning and remittance of sales should be done in an hour.

SCHEDULE OF FOOD TRUCK OPERATION

*On Saturdays, 11:00 a.m. to 3:00 p.m. will be allocated for cleaning and maintenance of the truck, purchasing and staff meeting.

EQUIPMENT
A gas range, gas tank, large pot, ladle will be needed to prepare the product in a customized food truck for the delivery of the product. A fire extinguisher will be provided for safety purposes. As for the water supply, the customized food truck is equipped with a water reservoir with 15 gallons capacity.

STAFFING

The business will need 3 employees to run the business daily, 2 cooks/sales crew and 1 driver. The cook/sales crew will work on a shifting schedule. First shift will be Monday, Wednesday and Friday (MWF) and the second shift will be Tuesday, Thursday, Saturday (TTHS). The driver will report from 6:30 am to 3:30 pm.

RAW MATERIALS
Direct Materials The main ingredients of the product are glutinous rice, cocoa powder, sugar, water, evaporated milk, cheese and the different add-ons like banana, candy sprinkles, tuyo, rice crispies and extra cheese. Indirect Materials Indirect materials needed to serve the product will be bowl and spoon.