TO DESIGN
SYNECTICS
Based on
Design
Synectics by
Nicholas
Roukes
Synectics Definition
The term Synectics is from the Greek
word synectikos, which means “bringing
forth together,” or “bringing different things
into unified connection.”
Synectics is about making connections.
Since creativity involves the
changing of things into new
structures, every creative
thought or action draws on
synectic thinking.
Synectic thinking is the process
of discovering the links that
unite seemingly disconnected
elements.
It is a way of mentally
taking things apart and
putting them together
to furnish new insight
for all types of
problems.
Synectics Definition
Creative discovery comes from analogical
and metaphorical thinking, the process of
linking unlike subjects.
You must create VISUAL analogies and
metaphors.
Thinking to Connect
Analogical thinking is a comparison
between two things that are similar in
some respects, often used to help explain
something or make it easier to
understand.
Metaphorical thinking is when one thing is
used or considered to represent another
Thinking to Connect
Metaphorical thinking is
when one thing is used
or considered to
represent another. = or is like
The Synectic Process