Corporate Presentation

Presenter:
 Agenda

About Eco Pack

Business Case
Product Overview
Target Markets
Patent
Business:
Growth Strategy
Business Model
Sales & Marketing Overview
SWOT
Competitive Analysis
Financials
Summary
 Company Overview

Founded: 2008, Private Company

Owned: Yossi Heiman, over 30 years expertise
Partnerships:
Amir Marketing & Investments in Agriculture Ltd.,
Langsam Industries, Best Pack, Yam Plast
Packaging revenues of €40 M, annually
Over 30 warehouses, sales team, infrastructure
Partnerships with trade & agricultural produce
companies, marketing chains, food industries
Over 8,000 customers

Expertise: Plastics, Manufacturing,

Production, Farming, Transportation,
Packing & Storage
Headquarters: Bnei Reem Junction, Israel
 Vision

To intelligently recycle the world’s existing natural

resources in order to:
 Reduce energy consumption in traditional packaging processes
 Minimize global ecological damage
 Revolutionize the packaging world

“…To make ECO PACK a global industry standard

for the cleaner, greener, healthier transportation of
fresh & processed foods…”
 Business Case

Opportunity
Use of one box, per person, per day
(Over 3-4 billion boxes total, per day)
Large, existing market
2 existing systems: Carton & Plastic
Ideal market timing: Clean/green trends

Advantage
Agro-technical benefits
Economical motivation
Environmentally friendly

Approach
Actively seeking established global partners
 The Solution


ECO PACK®
 An Environmental Revolution in Packaging & Recycling
 Product Overview: Structure

A frame & sleeves that together create an economical,

multipurpose, recyclable box:

 Frame
Standard carton & plastic crate dimensions


Suitable for palleting, containers & trucks



 Sleeves
2 sleeves fitted lengthwise / crosswise


Fully customizable:


 Plastic: printed, plain, transparent, colored; meshing, etc.

 Multiple sizes: length, width, height

 Tray
Standard sizes: 40x60; 30x40; 40x50; 30x50


Additional sizes manufactured upon request


 Product Overview: Advantages

Economical
-30%-70% less than other packaging systems
-90% less raw material usage than cartons
-Sleeve cost substantially lower than carton box: cost reduction<70%
-Replaceable sleeves save money on rinsing of plastic crates
-Significant savings in transportation costs

Clean & Green

-Lower production & recycling energy requirements than any other existing solution
-Option for fully organic biodegradable sleeves with FDA approved technology - additional cost: 6%-7%
-Reduced deforestation, lower greenhouse emissions, lower carbon footprint
-Lower fuel/energy consumption in transportation
-Less land field waste

Versatile
- Suitable for a wide variety of products: fish, bread, diary, meat, fruits and vegetables, convenience items
-Easy to clean: produce can be washed in the Eco pack tray

Customizable
-Fully customizable sleeves
-Attractive & versatile for product branding
 Product Advantage: Retailers

Lower in cost than other solutions

Suitable for existing logistics systems

One Touch - direct from the field to the shelf

Significant savings in transportation costs

Decrease in agricultural produce loss

Reduced waste volume

Versatile produce branding

Hygienic - new & clean, every time

Approved for use with foods

 Product Advantage: Distributors

Carton Manufacturing Distributors

Cost effective
Higher profit / margin
Strong competitive edge
Agro technical:
Less depreciation for the customer

Multiple branding options

Broadens existing product offering
 Product Advantage: Distributors (Cont).

Plastic Rental / Pooling Systems Distributors

Higher profit / margin

Lower investment / initial cost
Cost effective for customers
Strong competitive edge
Agro technical: Less depreciation for the customer
Multiple branding options
Eliminates complicated management systems
Broadens existing product offering
 Product Advantage: Farmers

Lower in cost than existing solutions

Lower initial investment
Lower product depreciation
Better ventilation
Suitable for refrigeration:
Viable for lengthy storage time

Reduces deforestation - recyclable

Biodegradable, antibacterial (optional)
Lightweight - less fuel for transportation
Easy to brand
Hygienic - new and clean, every time
 Product Advantage: Agriculture Exporters

Lower in cost than existing solutions

Lightweight - less fuel for transportation
Standard dimensions
Environmentally friendly
Easy to brand
Longer refrigerator durability
One touch - direct from the field to the shelf
Lower product depreciation rate
Hygienic - food grade material
 Patent

 The Patent
Eco Pack Green Box Ltd. (Flexible Box)


 Patent Status
- Company holds pending patent rights
- Patent facilitates packaging of all types of produce
- Patent constitutes a revolutionary innovation in the field of packaging &
recycling
 Growth Strategy

 R&D
 Continued development of product portfolio, new models


 Partnerships
 Seek out packaging partners with:

Strong market knowledge

Adequate financial resources
Ability to ramp up and operate Eco Pack activities

 Market Approach
 First phase: U.S.A., Canada, Europe, Australia & Japan
 Second phase: Africa, S. America, E. Europe, Central America, China
 Growth Strategy (Cont.)

 Marketing Channels

 Develop
 Relationships with local agencies


 Leverage
 Already known distributor list


 Connect
 With Eco Pack daughter companies/franchises within designated region


 Establish
 Joint ventures with local agencies
 Sales & Marketing Strategy: 2009

 2009 Objectives
Sell to retail marketing chains, Israeli agricultural exporters
Additional molds due to arrive by last quarter of 2009
Present product to global strategic clients & retail marketing chains
Establish partners to ramp-up Eco Pack activities in selected countries


 Plan
Connect with mold suppliers, additional injection manufacturers
Complete modification and manufacture of automatic sleeving machines
Create procedure to manufacture sleeves via economical equipment
 Sales & Marketing Strategy: 2010

 2010 Objectives
 Sell to:
One retail chain in western Europe
One retail chain in Eastern Europe


 Recruit: Management team upon signing with first retail chain

 Connect:
 - To Israeli food industries: bakeries, meat factories, fast food chains, etc.
 - To global agencies – local Eco Pack companies, worldwide
 Complete: Global patent registration
 Operate: Models to be used for dispatching, collecting, shredding, recycling from
 end customer abroad
 Competitive Analysis

Plastic box Carton tray ECO PACK®

0.12€ 0.09€ 0.08€ Packaging cost of 1 kg. peppers

 Clean / food grade

 Ecologically friendly

 Minimal energy use

 Reduced produce depreciation

  Suitable for both refrigeration & freezing

 Ideal for Branding

 Produce can be rinsed while inside packaging

 Reduced transportation costs

 Summary

Unique product

Strong IP & competitive edge

Solid business case

Clear market need

Several existing channels

Multiple markets

Vast industry know-how

Solid go-to-market plan

Led by industry experts