Executi e Su!!ary
PV Technologies, nc is ma!ket lea"e! in the su##l$ o% Photo&oltaic n&e!to!s to 'ola! Ene!g$ %iel" PVT !ecei&e" R(P %!om his long time client 'olene!g$ %o! 'u##l$ o% utilit$ scale cent!al in&e!te!s PVT sales #e!son !ecei&e" uncon%i!me" in%o!mation that it is t!ailing )ehin" com#etito!s in the )i""ing #!ocess PVT has to take management "ecision to sa%egua!" its lea"e!shi# #osition an" also manage )usiness ma!ket #!ocess to %ace lo* cost com#etito!s
PV Technologies-"uick #acts
(oun"e" in 199+ , Glo)al s#ecialist in !ene*a)le ene!g$ *ith !e&enue ,1.-. )illion *ith /' ma!ket sha!e o% +01 n"ust!$ lea"e! *ith !e#utation %o! #!o"uct !elia)ilit$, e%%icienc$ an" se!&ice !es#onse, )ut at highe! cost 2e&elo#e" e3cellent custome! engagement )$ u#"ating them *ith latest #!o"ucts an" technologies P!esence in th!ee segments4 Resi"ential 5+0.116 an" comme!cial7in"ust!ial 5.-..16an" utilit$ com#anies 5-8.916
%lternati e Solutions
@#tion 14E3ten" *a!!ant$ to -0 $ea!s
P!os4 Economic &alues o%%set the #!o"uct cost !elate" sho!t comings Cons4 m#acts #!o%ita)ilit$. E3isting *a!!ant$ 510 $ea!s6 is mo!e than in"ust!$ stan"a!" 55 $ea!s6
&eco!!endations
Reassess Customer value
Constantly sense market priorities Craft market strategy based on-Total value of product(economical, technical, service, social)
Creating Value
Market offerings based on customer requirement esign customer driven marketing and distribution c!annels
&eco!!endations
Value based positioning
"#$ % &'s( product) price) place) position Manage Market &lace relations!ips-bot! current and prospective customers evelop connected relations!ips -it! customers $stablis! transactional and collaborative relations!ips -it! customers