INTRODUCTION
Entrepreneur An entrepreneur is someone who is a risk taker and is ready to face challenges. Women Entrepreneur It may be defined as a woman or group of women who initiate, organise and run a business enterprise. Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.
Imaginative Attribute to work hard Persistence Ability and desire to take risk Profit earning capacity
LEADERSHIP QUALITIES
Accept challenges Ambitious Drive Enthusiastic Hard work Patience Industrious Motivator Skillful
Adventurous Conscious Educated Determination to excel Experienced Intelligent Studious Keenness to learn and create new ideas
Earlier there were 3 Ks Kitchen Kids Knitting Then came 3 Ps Powder Papad Pickles At present there are 3 Es Electronics Energy Engineering
Cont.
3.Emotions and wanting to please everyone: women generally are more emotional compare to men, For men, a business is mostly about the bottom line, but for women, its more than that, said Delia Passi, CEO of Women Certified. We get emotionally connected, and that can hold us back from making the tough decisions. Women like to build relationships and nurture them, but they still have to direct, firm and be focused on their business goals. 4. Discrimination from the society: Most people still have the mentality that a woman should not be allowed to take some certain business in the society. They believe those business are meant for men and a woman cannot be fully competent in it. But this believe is actually not true, because their are women who have even done far better than men in some certain areas.
Cont.
5. Inferior Educational Background: In some part of the world, women are still given the ability to go deep educational and also to get additional skills that will help them in the business world. It has been known that most women just get basic education which most times is not enough to help them gain any ground in the business world. 6. Afraid of Failure: Failure and success are part of life, before a person can be successful, you have to have experienced failure. One has to build confidence and encourage oneself in order to be able to achieve success in any business. 7. Combining Raising a Home and a Business: Having to raise your children and also maintain your business is a very challenging task. As we all know women are the backbone of the home, so you have to find a way to balance up being with your family and also managing your business.
Other challenges
Problem of Labor Lack of Relevant Education and Experience Conflicts between Work and Domestic Commitments Access to Training
General
Electronics Engineering Plastics
Chemicals
Textiles Leather
Started her own company, Biocon, in her garage with an investment of `10000 in the year 1978. Loan application was turned due the reasons: 1. Biotechnology was nascent at the time in India. 2. She was a woman. 3. Her organisation had almost nil assets With hard work and commitment, Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.
Woman who singlehandedly founded and made Balaji Telefilms Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today. Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen.
Ekta Kapoor
Shahnaz Husain
One of the most prominent personalities of the corporate world. The products launched by her Company head their way to leading global stores. Her company Shahnaz Husain Herbals has witnessed tremendous growth. She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.
A native of Amritsar. Kumar has been designing the wardrobes com of the three winning Miss Indias, for their participation in International Beauty Pageants. Ritus outfits have been patronized by style icons such as late Princess Diana and Jemima Khan.
Ritu Kumar
Cherish Life creates apparel and accessories for pregnant women, young mothers and infants. Cherish Life aims to accomplish precisely what the name suggests: to applaud every pregnant lady for the life she creates.
Arathi Kuppu
Indra Nooyi,56, is the current chairman and CFO of the second largest food and beveragebusiness, PepsiCo. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell. Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. She has been conferred with prestigious Padma Bhushan for her business achievements and being an inspiration to Indias corporate leadership.
Her being a woman Responsibility towards family, society and work Male dominated society Tough Competition with large scale units Lack of business training Lack of education Low risk bearing ability Obtaining credit Non-awareness of facilities provided by government Questions by licensing authorities Marketing
PSYCHO-SOCIAL BARRIERS
Poor self-image of women Inadequate motivation Discriminating treatment
Faulty socialisation
Role conflict
Cultural values
Lack of courage and self-confidence
Inadequate encouragement Lack of social acceptance Lack of freedom of expression Afraid of failures and criticism Susceptible to negative attitude Lacking in leadership qualities
SUGGESTIONS
Procedure of getting finance should be simple
centers.
Encouragement to technical and professional education.
Small Industries Development Bank of India, SIDBI Industrial Development Bank of India (IDBI) Ministry of Small Scale Industries (SSI), Government of India. National Bank for Agriculture Rural Development (NABARD) Department of Women and Child Development (WCD), Ministry of HRD, GOI Self Help Groups (SHG) Mahila Mandali
International Agencies:
United Nations Development Fund for Women (UNIFEM) Asian Development Bank (ADB) International Labour Organization (ILO) United Nations Conference on Trade and Development (UNCTAD) Center for International Private Enterprises (CIPE), USA Swedish International Development Cooperation Agency (SIDA), Sweden World Trade Organization (WTO)
Shri Mahila Griha Udhyog Lijjat Papad; www.lijjat.com Mahila Bunkar Sahakari Samiti, UP SABAL: Crafting Exports of Indian Handicrafts; www.sabalaindia.com www.indiatogether.org