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WOMEN ENTREPRENEURS Challenges & Achievements

INTRODUCTION

Entrepreneur An entrepreneur is someone who is a risk taker and is ready to face challenges. Women Entrepreneur It may be defined as a woman or group of women who initiate, organise and run a business enterprise. Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.

CHARACTERISTICS OF WOMEN AS ENTREPRENEURS

Imaginative Attribute to work hard Persistence Ability and desire to take risk Profit earning capacity

LEADERSHIP QUALITIES

Accept challenges Ambitious Drive Enthusiastic Hard work Patience Industrious Motivator Skillful

Adventurous Conscious Educated Determination to excel Experienced Intelligent Studious Keenness to learn and create new ideas

IMPORTANCE OF WOMEN ENTREPRENEURS


A good share of the population. Traditionally outside the domain of economic activities. They must be made part of the economic development, because it will ensure the economic & social development of the women along with providing more human resources to strengthen the economy of the country. The economic status of women is now accepted as an indicator of a societys stage of development.

WHY WOMEN BECOME ENTREPRENEURS?


PULL FACTORS An urge to do something new Liking for business Need and perception of Womens Liberation, Equity, etc. To gain recognition, importance and social status. To get economic independence To build confidence To developing risk-taking ability To gain greater freedom and mobility

PUSH FACTORS Death of bread winner

Sudden fall in family income


Permanent inadequacy in income of the family The category of push factors forms a negligible percentage of women entrepreneurs.

THE INDIAN APPROACH


When women move forward, the family moves, the village moves and the nation moves..... -Pandit Jawaharlal Nehru

Earlier there were 3 Ks Kitchen Kids Knitting Then came 3 Ps Powder Papad Pickles At present there are 3 Es Electronics Energy Engineering

Challenges for Women Entrepreneurs ?

Challenges for Women Entrepreneurs


1. Cultural Values: This is dominant in the India setting where the man is believed to be the bread winner of the family, leaving the woman to just domestic chores. If the woman is seen doing some sort of work, she is believed to be taking the position of the head of the family. 2. Lack of access to finance: Another major challenge women entrepreneurs face is not able to access enough capital to start up their business. Most banks and investors dont give women capitals to start up a business, this because of their lack of trust in them to pay back. This sometimes due to the fact that some of the women may not be fully grounded in their knowledge of the business, therefore having a bad business plan. It can also be due to the reason that the woman may not have a collateral.

Cont.
3.Emotions and wanting to please everyone: women generally are more emotional compare to men, For men, a business is mostly about the bottom line, but for women, its more than that, said Delia Passi, CEO of Women Certified. We get emotionally connected, and that can hold us back from making the tough decisions. Women like to build relationships and nurture them, but they still have to direct, firm and be focused on their business goals. 4. Discrimination from the society: Most people still have the mentality that a woman should not be allowed to take some certain business in the society. They believe those business are meant for men and a woman cannot be fully competent in it. But this believe is actually not true, because their are women who have even done far better than men in some certain areas.

Cont.
5. Inferior Educational Background: In some part of the world, women are still given the ability to go deep educational and also to get additional skills that will help them in the business world. It has been known that most women just get basic education which most times is not enough to help them gain any ground in the business world. 6. Afraid of Failure: Failure and success are part of life, before a person can be successful, you have to have experienced failure. One has to build confidence and encourage oneself in order to be able to achieve success in any business. 7. Combining Raising a Home and a Business: Having to raise your children and also maintain your business is a very challenging task. As we all know women are the backbone of the home, so you have to find a way to balance up being with your family and also managing your business.

Other challenges

Problem of Labor Lack of Relevant Education and Experience Conflicts between Work and Domestic Commitments Access to Training

4% 13% 20% 7% 15% 12% 29%

General
Electronics Engineering Plastics

Chemicals
Textiles Leather

Started her own company, Biocon, in her garage with an investment of `10000 in the year 1978. Loan application was turned due the reasons: 1. Biotechnology was nascent at the time in India. 2. She was a woman. 3. Her organisation had almost nil assets With hard work and commitment, Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.

Dr. Kiran Mazumdar Shaw

Woman who singlehandedly founded and made Balaji Telefilms Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today. Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen.

Ekta Kapoor

Shahnaz Husain

One of the most prominent personalities of the corporate world. The products launched by her Company head their way to leading global stores. Her company Shahnaz Husain Herbals has witnessed tremendous growth. She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.

A native of Amritsar. Kumar has been designing the wardrobes com of the three winning Miss Indias, for their participation in International Beauty Pageants. Ritus outfits have been patronized by style icons such as late Princess Diana and Jemima Khan.

Ritu Kumar

Cherish Life creates apparel and accessories for pregnant women, young mothers and infants. Cherish Life aims to accomplish precisely what the name suggests: to applaud every pregnant lady for the life she creates.

Arathi Kuppu

IndraNooyi Current position: CFO, Pepsico

Indra Nooyi,56, is the current chairman and CFO of the second largest food and beveragebusiness, PepsiCo. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell. Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. She has been conferred with prestigious Padma Bhushan for her business achievements and being an inspiration to Indias corporate leadership.

BASIC PROBLEMS FACED WOMEN ENTREPRENEURS

Her being a woman Responsibility towards family, society and work Male dominated society Tough Competition with large scale units Lack of business training Lack of education Low risk bearing ability Obtaining credit Non-awareness of facilities provided by government Questions by licensing authorities Marketing

PSYCHO-SOCIAL BARRIERS
Poor self-image of women Inadequate motivation Discriminating treatment

Faulty socialisation
Role conflict

Cultural values
Lack of courage and self-confidence

Inadequate encouragement Lack of social acceptance Lack of freedom of expression Afraid of failures and criticism Susceptible to negative attitude Lacking in leadership qualities

SUGGESTIONS
Procedure of getting finance should be simple

Effective propagation of programmes and yojnas.


Linkages between product, services and market

centers.
Encouragement to technical and professional education.

OTHER SUPPORT AGENCIES


Domestic Agencies:

Small Industries Development Bank of India, SIDBI Industrial Development Bank of India (IDBI) Ministry of Small Scale Industries (SSI), Government of India. National Bank for Agriculture Rural Development (NABARD) Department of Women and Child Development (WCD), Ministry of HRD, GOI Self Help Groups (SHG) Mahila Mandali

International Agencies:

United Nations Development Fund for Women (UNIFEM) Asian Development Bank (ADB) International Labour Organization (ILO) United Nations Conference on Trade and Development (UNCTAD) Center for International Private Enterprises (CIPE), USA Swedish International Development Cooperation Agency (SIDA), Sweden World Trade Organization (WTO)

WOMEN ORGANISATIONS SUPPORTING WOMEN ENTREPRENEURS

Shri Mahila Griha Udhyog Lijjat Papad; www.lijjat.com Mahila Bunkar Sahakari Samiti, UP SABAL: Crafting Exports of Indian Handicrafts; www.sabalaindia.com www.indiatogether.org

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