PRESENTED BY:

DEEPTI GOYAL
DEVANSHU Rajesh
SAXENA
NAYANDEEP KAUR
RIDHI PODDAR
Mc-Donald in India
 McDonald's opened its doors in India in October 1996
 McDonald’s in India is a 50-50 joint venture partnership
between McDonald’s Corporation [USA] and two Indian
businessmen.
- Amit Jatia’s company Hardcastle Restaurants Pvt. Ltd.
owns and operates McDonald's restaurants in Western
India.
- While Connaught Plaza Restaurants Pvt. Ltd headed by
Vikram Bakshi owns and operates the Northern operations.
 Both complete commitment to Quality, Service, Cleanliness
and Value (QSC&V)
 Extensively trained along with their Indian management
team, in McDonald's restaurants in Indonesia and the U.S.A.
before opening the first McDonald’s restaurant in India.
 It’s a US-based fast food giant
 McDonald's success in India had
been built on four pillars:
- limited menu
-
fresh food
-fast service &
affordable price.
 the company invested about Rs 400 crore even
before its first restaurant commenced operations
in October 1996.
 McDonald's India works with as many as 38
Indian suppliers on a long-term basis. ald's.
 India today purchases more than 96% of its
products and supplies from Indian suppliers.
McDonald's suppliers in India
 Amrit Foods: supplier of Dairy Mixes, Soft Serve Mix
and Milk Shake Mix .
 Cremica Industries:supplier for buns, liquid
condiments, batter and breading in collaboration with
its international partners
 Dynamix Dairies: McDonald's India has approved
Dynamix Dairies, Baramati (Maharashtra) for supply
of cheese to its restaurants. Dynamix has a modern
automated plant that is fully computer controlled
 Trikaya Agriculture: Trikaya Agriculture is
McDonald's supplier of fresh iceberg lettuce. The
farms at Talegaon, Maharashtra produce the crop
throughout the year
 For McDonald's India, the distribution
centres came in the following order:
-Noida and Kalamboli (Mumbai)
in 1996.
-Bangalore in 2004. &
-Kolkata (2007).
 McDonald's entered its first
distribution partnership agreement
with Radha Krishna Foodland.
 Mc-Donalds spent 6 year in introducing
the ‘Cold Chain Concept’ in India
McDonald's.
 McDonald's Quality Inspection
Programme (QIP) carries out quality
checks at over 20 different points in the
Cold Chain system.
 This has enabled to cut down on
operational wastage.
McDonald's - Challenges

 Multi Temp. Products - Over 65 % temperature

controlled.
 Movement mainly by road.
 Regular movement of perishables by air.
 Routing Challenges.
 No Stock Outs at store.
 On time delivery record – above 97 %.
 Clean delivery record – above 99 %.
 Cannibalisation.
 Bullwhip effect.
THANKUUUUUUUU