SUBJECT :- MARKETING MANAGEMENT TOPIC :- CUSTOMER PREFERENCE FOR SHOPPING ELECTRONIC GOODS ONLINE OR RETAIL STORE, WITH RESPECT TO CROMA SUBMITTED TO :- MS. DARSHNA SHAH SUBMITTED BY :- KAPADIA VISHAL R.N DHOLABHAI JIGAR R.N HERUWALA GAURANG R.N HADIYA JAYMIN R.N (41) (21) (31) ()
Presentation Map
Brief Overview Introduction to Croma Theoretical Framework Present condition of Croma Research Methodology Findings
Recommendation
Brief Overview
Retail is the sale of goods and services from individuals or
businesses to the end-user. Retailers are part of an integrated system called the supply chain.
survey . What people preference for shopping is it online or retail store? Why do retail store? And why do online shopping?
Introduction of Croma
First store of Croma came into existence in October 2006
in Mumbai.
needs.
Theoretical Framework
VISION
At Croma, our endeavour has always been on fulfilling
every electronic requirement by helping customers choose the best product, as per their needs.
communication differentiator. The brand strategy of Croma is "We won't sell, we help you buy".
Customers can shop for 6000 products across eight categories in a world-class ambience.
selecting the right kind of products fitting their present and future usage.
Indian consumer goods market is expected to reach $400
Research Methodology
Research is the systematic and objective search for the
analysis of the information relevant to the identification and solution of any problem in the field of channel development
The objective behind this project was to get a deep
insight into the answers to the questions Customer preference for shopping electronic gadgets Online or Retail store, with respect to Croma.
Research Objectives
Main or Primary Objective
Analysis of current market scenario of Customer
Secondary Objective:
To study the buying behaviour of the customers. To identify customers opinion about shopping online or retail
store. To understand the price sensitivity of the market in respect to the retail or online services
Data Collection
Primary Data
course of experiments.
Secondary Data:
collected by someone else websites of various electronic goods providers catalogues of various mobiles Newspapers, magazines.
Interpretation
The graphical representation of the table shows that out of the 150 Respondents, 84 use online shopping websites and 66 do not use online
shopping websites.
Small sample size. Small sample frame. Deviations in finding out the respondent. Deviation in convincing the respondent. Questionnaire preparation. This study is based on the prevailing businessmen, house wives and students preference. But the preference may change according to time, fashion, technology, development, etc.
Findings
We found that Our sample frame Surat
prefer shopping electronic gadgets online websites in low range of spending i.e. mobile phones prefer retail stores for confirming their shopping at times ofmore spending, due to the element of being able to feel the product.
websites are usually accessed for knowing the product
Recommendation
We recommend that websites to follow a policy to maintain trust with
their target market to retain the same and attract more of them through promotion whereas retailers should indulge into E-commerce for giving fair competition
Thank you