TATA Motors Worldwide

TT MOTORS
Objective Mission To be passionate in anticipating and providing the best vehicles and experience that excite our customers globally.

Vision Most admired by our customers, employees, business partners, and shareholders for the experience and value they enjoy from us being with us.
Values Inclusion, Integrity, Accountability, Innovation, Customer Passion of Excellence, Agility, Concern for Environment

COMPANY PROFILE
Tata Motors limited is India's largest automobile company, with consolidated revenues of INR 1,88,818 crores in 2012-13. It is also the world's fourth largest truck and bus manufacturer. The Tata Motors group's over 60,000 employees established in 1945. The company's dealership, sales, services and spare parts network comprises over 3,500 touch points. Tata Motors also introduced India's first sports utility vehicle in 1991 and in 1998, the Tata Indica, India's first fully indigenous passenger car. In January 2008, Tata Motors unveiled its people's car, the Tata Nano. Tata Motors, also listed in the New York Stock Exchange has emerged as an international automobile company. Strategic alliance with Fiat in 2005. Premier Acquisitions Jaguar, Land rover and Daewoo, acquired in 2008 and 2004. The company's manufacturing base in India is spread across Jamshedpur, Pune, Lucknow, Pantnagar, Sanand and Dharwad.

Cars & Utility Vehicles

Trucks & Buses

Defense & Homeland Security Vehicles

Jaguar & Land Rover

Consolidated Financials
Rs Crores Net Revenue EBITDA EBITDA % PAT FY 13 188,818 26,569 14.1% 9,893 FY 12 165,654 23,700 14.3% 13,517 % Change 14% 12% (20 bps) (27%) Q4 FY 13 Q4 FY 12 % Change 56,002 8,329 14.9% 3,945 50,908 7,179 14.1% 6,234 10% 16% 80 bps (37%)

Jaguar Land Rover continues to drive improved business performance. The Board of Directors recommended a dividend of Rs. 2 per Ordinary Share of Rs. 2/- each and Rs. 2.10 per A Ordinary Share of Rs. 2/- each for FY 2012-13 ( Rs 4.00 per Ordinary Share of Rs. 2/- each and Rs. 4.10 per A Ordinary Share of Rs. 2/- each in FY 2011-12 )

The Automotive MISSION PLAN 2006-2016

Encouragement to fuel efficient vehicles.

Infrastructure for testing, Certification and homologation will be created under NATRIP in the three major auto hubs in the country.
Encourage collaboration of industry with research and academic institutions. Working hours to be increased from 48 to 60 per week from 9 to 11 per day spread over from 10.5 to 13.0 hours per day to enhance competitiveness of the industry. Ensure availability of trained manpower by creating automotive training institute (ATI) for providing mechanics training to all segments. One-stop clearance for FDI proposals in automotive sector. Road infrastructure- Further road development, Developing urban transportation system, Flyovers, ensuring better connectivity. State Government to be urged to offer Preferential allotment of land to automotive plants, Continuous uninterrupted power supply and promote Captive Generation

Business & Markets

Market Availability, Competition, Market Value Share Indian and International Market Hatchbacks, Sedans and LCV, M and HCV. Prime Focus on base of 14-15 countries where market conditions are similar to that of India. i.e. Korea, South Africa, Thailand and Latin America. Competitors are Maruti Suzuki, Ashok Leyland, Eicher, Hyundai, M&M across all segments in Utility, Commercial Vehicles. Top three Competitors - Car and Utility Vehicles Market Share (April 2013) Maruti Suzuki 50.74% Hyundai 21.46 TATA Motors 5.91%

Tata Motors Ltd - 291.95

Passenger Vehicles Market

COMPARATIVE ANALYSIS

COMPARATIVE ANALYSIS- JACQUAR LAND ROVER

SWOT ANALYSIS

Oriented, Target Costing Strategy

Demand Driven, Customer

Long List of Portfolio, Global Presence, 3500 Touch Points

Innovative Leader

low, Not a Luxury Brand, Relatively low market share

Low Safety Standards and 3rd and 4th generation designs

Return on Investment is

Acquisitions like Jaquar

&Land Rover, Nano Cheapest Car, Target emerging industrial nations like India, Korea, China

40-50 yrs old, Implement Lean Production, Intense Competition from Maruti, Fiat, Ford, Hyundai

Other Competitors are

PEST ANALYSIS

Operations in Europe Africa and

Australia need to govern all laws governing commerce, trade and Growth and investment.

E.g. Jaquar Tata Motors must have a full comprehension of the governing bodies and laws regulating commerce in the UK

price of the aluminum required to make engine blocks goes up in Kenya, option to get the aluminum from other suppliers in Europe or Asia who they would normally get from for production in Ukraine or Russia. Attention to currency where capital investment will develop and prosper.

Focus on individual market, if the

attitude of all the stakeholders in a company will affect how well a company performs. i.e. Italians have a higher average income and tend to drive larger and fancier cars. Nano may not be successful.

Beliefs, opinions, and general

Horizon Next new technology

initiative to revamp the models TATA Storme, Indica, Nano.

NEW PRODUCT LINE

Stallio, Aquario, Calypso

MOTOR CYCLES

NEW PRODUCT LINE

TATA MANZA HYBRID

NEW PRODUCT LINE

LUXURY CARS TATA PRIMA

Tata Motors today announced HORIZONEXT, an aggressive customer focused strategy for its Passenger Vehicles business

HORIZONEXT: Evolution in Technology HORIZONEXT: Evolution in HMI- Human Machine Interface HORIZONEXT: Evolution in Safety HORIZONEXT: Evolution in Design HORIZONEXT: Evolution in Performance HORIZONEXT: Evolution in Interiors

HORIZONE NEXT

HORIZONE NEXT

MEGA PIXEL

ACQUISITONS/MERGERS
Tata Motors is always growing and expanding and the main way they do this is through acquisitions and mergers Jaguar Land Rover JLTR On June 2, 2008, the Company acquired the global business relating to Jaguar Land Rover. The strengths of Jaguar Land Rover include its internationally recognized brands, strong product portfolio of award-winning luxury and high performance cars.

Daewoo In March 2004, Tata Motors acquired 100 percent of the Korean based Daewoo Commercial Vehicle Company, Koreas second largest truck maker, for 102 million dollars
Fiat Fiat stood at the tenth position among the major car players in the country. The Tata-Fiat dealer network was upgraded to 170 dealer facilities across 129 cities as of March 31, 2012. Fiat was ranked ninth in the JD Power 2011 India Customer Service Index Survey.

JAGUAR XFR

RANGE ROVER EVOQUE

JAGUAR XF

WAY FORWARD & RECOMENDATIONS

Continue to upgrade our products, value added services & solutions for our end customers. Future Products like Variants from Prima Range, Ultra range of LCV, ACE variants, Nano variants, refreshed car models across the portfolio. Develop production strategy in existing productions plants for new product line. i.e. Luxury & Hybrid Cars, Electric Cars, Bikes. Acquisition and Merger Strategy - Recommendations of More acquisitions across various segments Grow our manufacturing footprint in China. Production Strategy of Target Costing. Capture Growing Market in India, China, Indonesia. Create Awareness about Automotive Industry, people know how about various genres Capture Market Share in Commercial Vehicles. Develop substitute for existing vehicles like e.g. Develop a substitute of Bajaj Auto Rickshaw.

Guides and References http://www.tatamotors.com http://www.team-bhp.com http://autobei.com

ITM SMBA11
Mahesh Karane
Sneha Choughule Kapil Rode

SAFARI STROME