[Business strategy]

[The definition of business strategy is a long term plan of action designed to achieve a particular goal or set of goals or objectives]

Strategy Types: Generic

Two main categories of strategies can be identified: Generic (general) strategies like Growth : purchase new assets, including new businesses, and to develop new products. The Inland Revenue has expanded from being just a tax collector, to other functions such as collecting student loan repayments and paying tax credits. Internationalization/globalisation i.e. moving operations into more and more countries. For example companies like Gillette, Coca-Cola, Kellogg's, and Cadbury Schweppes are major multinationals with operations across the globe. Retrenchment involves cutting back to focus on your best lines. The Americans refer to this as 'sticking to the knitting' - i.e. concentrating on what you do best.

Strategy Types:

Competitive Advantage

2. Competitive Advantage Competitive strategies are also important. Competitive strategies are concerned with doing things better than rivals. By selling goods at lower prices than rivals, by economies of scale. By differentiating your product from those of rivals - which enables you to charge a higher price if desired. The airline industry is divided into two main segments. At one end of the market are the premium price category firms such as British Airways that concentrate on differentiation. They offer better service to passengers, more legroom, in flight entertainment, and more individualized attention. At. Ryan air focuses on short haul destinations and keeping its planes in the air as frequently as possible in a 24 hour period.

Sony Ericsson Stakeholders

Board of directors: Major owners of the organization. Customers: The customers are the end users of the product. Employees: The success or failure of the organization affects the career of 7500 employees, who are intricately linked to the company

Stakeholders Contd
Shareholders : Shareholders are mainly responsible for assuring that the organization runs properly and owns shares in the company Community : Community needs the employment benefits, economic and social benefits from Sony. Government : Government plays major role in shaping the policies of Sony Ericsson.

Competition
The competitive landscape

Nokia
Price

Samsung Apple

Blackberry

Sony

Performance

PESTLE Analysis
Political : Deregulation in the global market helps the organization. The various policies of different governments and political scenario prevalent in different countries Economic :includes the various economics like inflation ,deflation, recession that might in turn affect the sales of the company or even boost it. Social : The lifestyle of the people, the way they view mobile, for entertainment purpose or work, are the products sustainable enough.

PESTLE Contd
Technological: Advancement in technology of other mobile phones companies is more than Sony Ericsson. Legal: After the recession protection laws can be a hindrance for the organization. Environmental: There are increased environmental regulations, along with the kind of restrictions, related to radiation emissions.

Porters Five force for Sony Ericsson

Competition among the firms: Market is highly competitive. Major competitors are Nokia, Apple, Blackberry, Motorola Samsung, Local Companies. Immense competition reduces the market share of Sony Ericsson. Threats of New Entrants Threats of new entrants are low-medium. Technological, patent and investment barriers for new entrants.

Porters 5 Forces Contd

Threats of substitutes: Various substitutes are available Substitutes are: L and phones , Chat, Video conferencing through internet. Bargaining power of consumers: High bargaining power of the consumers. High availability of products enhance the bargaining power of consumers (Winer, 2004).

Swot-Strengths
Existing Knowledge of Target Market which is consumers in the age group of 15-40. Research & Development done in vast number of Countries including Sweden, China, Japan , US & UK Creation & Innovation of Fantastic Products Most attractive & innovative Global Brand

SWOT -Weakness

Low effective Distribution Channels Less importance given to Promotional activities high price is one of the weakness display screen is poor

SWOT-opportunity+Threats
Opportunities Untapped Markets- such as In different developing countries More Demand for luxury products from high end user Demand for smart phones and tabs Threats Strong Competition from Samsung,Nokia Competition from other small players in the market such as Local brands, Motorola etc. Entry of new competitors Change in technology such as introduction of iphone by Apple

Some of the Implemented Strategies

Joint Venture with Ericsson in 2001. Restructuring strategy in 2008 to recover from the financial losses. Introducing local propositions. Roadmap planning strategy in 2010.

Strategies
Global brand building capabilities Planning for consumers safety.

Programs for understanding consumers insight.

Planning for cultural integrity

Strategies:
Global workforce reduced by 3,150 from target of 4,000 Estimated restructuring charges to be close to Euro 400 million Continue to build a leaner, flatter, more responsive organization Return to profitability Build value market share Focus on quality Focus on smartphones

 Manvendra K. Dubey, Science for sustainability, Los Alamos National Laboratory, 2003 Kotler, P. (2000). Marketing management. Upper Saddle River, N.J.: Prentice Hall. Hugos, M. (2003).Essentials of supply chain management. Hoboken, N.J.: John Wiley & Sons Winer, R. (2004). Marketing management. Upper Saddle River, NJ: Prentice Hall.

Thank You!!!!