GROUP MEMBERS

ABDUS SAMI AKBAR

NADEEM AHMAD
UMAR NAWAZ
ADIL KHAN
NESTLE LOGO
INTRODUCTION
Nestl is a Swiss-German word which means Little
Nest which is its trademark

Nestl is the worlds number one food company

5
th
largest company of the world according to its turn
over

2 million 31 thousand people employed from all over
the world

Present in 81 countries of the globe having 522
factories

Over 700 products renovated or innovated in the past
five years, with wellness in mind


HISTORY
Henri Nestl established
Nestl in 1867 in
Switzerland (Vevey HQ)

His first product was
lactogen formula for
infants by the name
Farine Lacte

MISSION STATEMENT
"Nestl is the largest food company in the world. But,
more important to them is to be the world's leading
food company.
PRODUCT DEFINITION
Nestle, a multinational company has acquired
& merged with various companies.

Factors behind its success are multifarious,
quality, improved technology, innovation
which have created brand loyalty amongst its
customers.

SBUs like Pharmacy, Breakfast Cereals and
Cosmetics, Ice cream, Frozen Foods, Sauces.

BRANDS
Quality and nutritional value are the essential
ingredients in all of its brands.

Millions of people prefer Nestl products
every day, happy with the addition to their
wellness that they bring.

Today Nestl is present in different markets
with the following main brands:-
Product line
There are three product lines of nestle
Food brands
Pharmaceuticals
Cosmetics

Food Brands Pharmaceuticals Cosmetics

Baby foods
Alcon
L'Oreal
Breakfast cereal
Pharmaceutical and
cosmetic joint ventures
Galderma

Bevereges Laboratoires innov

Bottle Water
Patanol


Chocolate &
confectionary
Diary Product

Ice Cream

Pet care

Prepared foods


Product Line Length
BABY FOODS
Infant nutrition
Nestl,
Lactogen,
Nestogen,
Cerelac,
Neslac,
PowerBar,
Pria etc..
BREAKFAST CEREALS
Chocapic
Shreddies
Cheerios
Cookie Crisp
Lucky Charms,
Cinnamon Toast
etc..

BEVERAGES
Coffee Nescaf
Ricor
Ricoffy
Nespresso
Bonka
Loumidis
Fruity fruits
Nestl fruit juices
Nestea
Nesquik
Milo
Carnation
Nido
Nestl Omega Plus
Coffee-Mate etc..
BOTTLED WATER
Nestl Pure Life
Nestl Aquarel
Contrex
Acqua Panna
Arrowhead
Poland Spring
Deer Park,
Ice Mountain etc..
CHOCOLATE &
CONFECTIONERY
Chocolate confectionery and
biscuits
Nestl
Crunch
Galak/Milkybar
Kit Kat
Smarties
Butterfinger
Aero
Polo

DAIRY PRODUCTS
Nido
Nespray
Carnation
La Lechera etc..
PREPARED FOOD
Lean Cuisine
Hot Pockets
Maggi
Refrigerated
products (cold meat
products, dough,
pasta, pizzas,
sauces, snacks) etc..
PET CARE
Friskies
Fancy Feast
Dog Chow
Cat Chow
Tidy cats etc..


PHARMACEUTICALS
Alcon
Pharmaceutical and
cosmetic joint
ventures Galderma
Laboratoires innov
Patanol
COSMETICS
LOral
CUSTOMERS
Every person, of any age group,
gender etc is the target customer of
Nestle

Nestle target its customers by knowing
customer needs & demands. For this
purpose it made customer profile.


NESTLE MILK PACK
Product Line Depth
This product is available in
market in three sizes:
250 ml
500ml
1000ml
PACKING OF NESTLE MILK
PACK
Types of Packaging
It is available in primary and shipping
package
Each shiping package contain
27 packs of 250ml
12 packs of 500ml
12 packs of 1000ml


LABELING OF NESTLE MILK
PACK
Brand name
Brand logo
Expiry date
Manufacturing date
Price
Companys Name
Companys address
UPC
COUNTRIES
Bangladesh
China
Hong Kong
India
Indonesia
Iran
Israel
Japan
Jordan
Kazakhstan
Kuwait
Lebanon
Malaysia

Pakistan
Philippines
Republic of Korea
Saudi Arabia
Singapore
Sri Lanka
Syria
Taiwan
Thailand
United Arab Emirates
Uzbekistan
Vietnam


NESTLE IN
PAKISTAN
INTRODUCTION
Nestl MilkPak Limited (NML) was
incorporated in Pakistan under the Companies
Ordinance, 1984 & listed on Karachi and
Lahore stock exchanges since 1980.

Joint venture between Nestle Switzerland and
MilkPak Limited came about in 1988.

Nestl Pure Life was launched in Pakistan in
1998
SEGMENTATION
Segmentation of world in three zones

US
Asia
Oceania & Africa

Nestle has divided the whole Pakistan in to three zones:

Northern Zone
Central Zone
Southern Zone

REGIONAL SALES OFFICES

Nestle has 10 Regional Sales Offices in all over the
Pakistan.:

Karachi F - 77/1, Block 7,Clifton, KDA Scheme
5,Karachi, Sind, Pakistan Phone: (021) 5833935-6
Fax: (021) 5833937

Hyderabad 178, Block C, Unit 2Latifabad, Hyderabad,
Sind, Pakistan Phone: (0221) 860403Fax: (0221) 863202

Sukkur F - 33/5 - CWorkshop RoadSukkur, Sind,
Pakistan.Phone: (071) 615946Fax: (071) 615946

Lahore 29-B, Main Gulberg,Lahore, Punjab,
PakistanPhone: (042) 5754335-6, 5761484Fax: (042)
515061


Faisalabad House No. 24-Y-103 Madina
Town,Faisalabad, Punjab, Pakistan Phone:
(041)726993Fax: (041) 47438

Gujranwala Plot No: 144-A, First Floor Satellite-
Town Market, Gujranwala, Punjab, Pakistan.Phone:
(055) 3733415 Fax: (055) 3733415

Peshawar 201, 2nd Floor, City Tower, Jamrud Road,
B Block,Peshawar, N.W.F.P., Pakistan Phone: (091)
840859, 842415Fax: (091)45516

Multan Surij Miani Road, Chungi No.1,Multan,
Punjab, Pakistan Phone: (061) 515061Fax: (061)
515061


Quetta 63 B - D, Chaman Housing Scheme, Opposite
Askari Park Quetta, Baluchistan, Pakistan Phone:
(081) 834887Fax: (081) 822297

Islamabad 74-W, Yaseen Plaza, 1st Floor, Blue Area,
Islamabad, Pakistan Phone: (051) 271874-75,824328,
824384, 274376

These offices work under their respective zonal offices

Registered & Corporate Office Is in Lahore 308 -
Upper Mall, Lahore PABX: 5757082-95 Fax: 5711820


FACTORIES
Nestle has two factories in Pakistan for the production
of different food items.

One in Sheikhupura near Lahore and other in
Kabirwala near Multan