The Future of Social Networking:

Chat apps
April 30, 2014
Presented by: Jenna Teng Social Media 101
What i s a Chat app?

Social Mobile Messaging Apps,

Messaging Apps or Cat Apps!

Mobile app tat o""ers "ree #oice

calls and $essaging "eat%res li&e
SMS eiter tro%g 'i()i or data
plan

Meets te gro*ing de$and "or "ree

$obile calling and SMS ser#ices

Sends abo%t +4 M $essages in a

day ,'atsApp-
"They are social networks. You have a social
graph there; a newsfeed; you have profile pages.
Many things that are related to social networks
y definition. Social chat apps is another way to
define the!"
" #rian #lau
$artner !oile
analyst
The likes of WhatsApp, WeChat, Kakao Talk
and Line - are the future of social networking.
They are the next breed of social networks,
especially in emerging Asia where the use of
social networks is highly mobile.
-Claus Mortensen
Director of IDC Asia-Pacific
Rise and growth of Chat Apps

Messaging and Social Apps

do$inate app %sage in 2013 *it
a 203. gro*t

Cost-effective: SMS o"ten carge

"or %sage %nli&e cat apps, *ic
can send %nli$ited $essages

Offers numerous features: can

sare #ideos, potos, #oice
$essages, gro%p cats and send
$essages %sing stic&ers and
e$oticons
trends
/ecentrali0ed bea#ior

Social net*or& bea#ior is beco$ing $ore

"rag$ented and de(centrali0ed

1e"ore: 2ne social plat"or$ is %sed "or all

needs ,Facebook-

3o*: More sites o""er a "oc%sed ser#ice

45a$ple: 2ne $ay %se WhatsApp to

$essage teir "riends, Instagram "or poto
saring and Twitter to $onitor te ne*s
A one si0e "its all net*or&
is no longer te pre"erred
coice!
"% think the traditional idea of a social network&
like Facebook& where you have all your stuff in
one place, is probably over. $eneration Y and '
don(t have any particular rand loyalty& and
they(re always"on and !ulti"platfor!& so all they
want is the feature thats going to solve their
problem right this moment"
"
)hristian *ard
Social Media and Market Trend
+,pert fro! Stylus
trends
/esire "or $ore pri#acy

6o%nger generation is see&ing "or

$ore pri#ate social net*or&s to
co$$%nicate *it teir "riends,
*ito%t $onitor "ro$ parents

Allo*s real(ti$e catting *it

di""erent gro%ps o" real(li"e "riends

Allo*s $ore personal! responses

Decrease in dail! users" specificall!
a#ong teens!
()aceboo&
$%& of teenagers and !oung people
use #obile #essengers to plan a
#eet-up with friends'
($obile6o%t
trends
2""ers social net*or&s and oter ser#ices

2""ers oter ser#ices s%c as

ga$es, stic&ers, ca$eras and
$%sic saring

Games: People can play ga$es

*it one anoter tro%g te app
,Kakaotalk-

Digital Stickers: Allo*s people to

e5press te$sel#es $ore ,Line-

Music Sharing: Sare $%sic #ia

Spotify ,Tango-
(R)*D+
Western : Si$ple inter"ace
Asian: 7nter"ace as $ore #i#id colors *it $anga(style
caracters and lettering
8S
Appeals to local taste
!"AT A## $umber of %sers &rigination 'ifferentiation
'atsApp
490M %sers
P%rcased by Facebook "or
:S/1;1
:nited States in 200; Ann%al "ee o" :S/0<;;
3o ads
Core ser#ice is
co$$%nication
8iber
300M %sers
P%rcased by Rakuten "or
:S/;00M
Cypr%s in 2010
)ree te5t, calling, poto
$essages, and location(
saring *it oter Viber %sers
'eCat
490M %sers
)o%nded by Tencent
Sen0en, Cina in
2010

2""ers cat, e$oticons,
sopping, ban&ing and te
%ni=%e social "eat%res s%c
as Look Aroun, !rift "ottles,
and Shake
>734
390M %sers Japan in 2010 2""ers ga$es and stic&ers
30. o" sales are "ro$ stic&er
p%rcases ,?,000 stic&ers
a#ailable-
@a&aoTal&
100M %sers @orea in 2010
3oted "or its ga$es,
generating $ost o" its sales
So%rce
'ecatAs social "eat%res

>oo& Aro%nd

Sa&e
Connect *it rando$ people *o are pysically aro%nd
yo%
Meet rando$ people *o are %sing te Shake "eat%re,
*it option to cat *it te person
'ecatAs social "eat%res

/ri"t 1ottle
Mi$ics $essage in a bottle!
Tro* digital $essages into te
sea!
People can &eep or reply to te
$essage be"ore tossing it bac&
to te sea!
Messages are in te "or$ o" te5t
or a%dio clips
)-S+ ST./Y:
monetization and engagement
How brans use chat a!!s

Belease ne*s, prod%ct %pdates, sales pro$otion, e#ents and e5cl%si#e

content

Ca$paigns C ca$paign in"or$ation and details

/istrib%tion o" co%pons

Belease o" te$edD%ni=%e stic&ers "or pro$otion

)las sales

C%sto$er ser#ice and assistance

"#ASH SA#$
WeChat % Xiaomi : Xiaomi Mi-3

7n 3o# 2013, #iaomi $i%& pones

*ere sold on We'hat at te price
o" BM1 1,;;; ,E320- *it a BM1
0<01 reser#ation pay$ent

#iaomi sold 190,000 o" its latest

"lagsip #iaomi $i%& andsets in
10 $in%tes

Sales #ia te app incl%ded te

entire process, "ro$ reser#ing to
p%rcasing
"#ASH SA#$
Line % Maybelline New York (Thailand): Maybelline Lip Polish lipstiks

/ec 1+(20 2013, $aybelline (ew

)ork *Thailan+ sold o%t 900 o" its
$aybelline Lip ,olish lipsticks in
F%st 9 $in%tes
C&S'OM$( ASS)S'A*C$
L!"#$ %"#TT!N&
GelloH Tan&s "or "ollo*ing Louis
Vuitton-s o""icial cannel< 'e are
ere daily, 10:00 to 1;:30, to
ans*er yo%r =%estions, e5plore
Louis Vuitton
and e$bar& on a *onder"%l
Fo%rneyH!
'eCat 7/: lo%is#%ittono""icial
TG4M4/ D Sponsored ST7C@4BS
6%an Iai J 1lac&ie(1ears )%n in Taipei!
2<42 $illion do*nloads *itin 24 o%rs
PsyAs Kangna$ Style
TG4M4/ D Sponsored ST7C@4BS
Jollibee
6o% 'o Ca$e "ro$ te Stars
Thank You