Leadership 21 Traits

Information-2-Knowledge, LLC
www.info2knowhow.com 1
The 21 Indispensable
Qualities of a Leader
This presentation adapted from
the book of the same title by John
C. Maxwell (1999)

What are the 21 indispensable qualities of
a Leader?
21 Traits of a Leader
Character Charisma Commitment
Communication Competence Courage
Discernment Focus Initiative
Generosity Listening Passion
Positive Attitude Problem Solving Relationships
Responsibility Security Self-Discipline
Servanthood Teachability Vision
Independent Information
Professional AKA
Information Brokers
Consultants
Independent Analyst
Independent Researchers
Freelancers
Fee-Based Information Providers
Independent Information Professionals
(IIP)
What does an Independent
Information Professional Do?
Provide information & knowledge services
to:
organizations (all sizes and types)
with existing staff
independent of existing staff
contract
short term or long term

1: Character
More than talk
Talent is Gift, Character is a Choice
Lasting Success with People
Leaders cannot rise above the limitations
of their character

Personal Assessments
Take assessments
Look for character flaws
Identify the patterns
Repair your character
Rebuild your character

Where can you demonstrate your
character?
Library Associations
Private Companies
Public Companies
Health Agencies
Attorneys
Government Agencies
Educational Institutions
2: Charisma
Love Life
Put a 10 on Every Persons Head
Give People Hope
Share Yourself
Build Rapport
Focus on others
Make a good 1
st
impression
When meeting new people, learn their
name and focus on their interest
Be positive and treat them like a 10.
3: Commitment
When it comes to commitments, there are
really only four types of people
Cop-outs (people with no goals, dont
commit)
Holdouts (people who dont know if theyll
reach their goals
Dropouts (people who quit when the going
gets touch)
All-outs (people who set goals, commit to
learn and pay the price to reach them)
Getting Started
Create a Plan that includes:
Research
Self-Assessment
Select a Niche
Develop a Business Plan
Join Professional Associations
4: Communication
The leader must be able to share
knowledge and ideas to transmit a sense
of urgency and enthusiasm to others.
Effective Communicator
Simplify Your Message
See the Person (be audience oriented)
Be Credible
Believe what you say
Show conviction
Be a catalyst for action (Give people
something to feel, remember, and do)
Communicating with Clients
Advertising [Cards, Brochures, Website]
Articles & Books
Word-of-Mouth
Customer and Colleague Referrals
Association of Independent Information
Professionals (AIIP)
Public Speaking, Radio Interviews
Social Networking
5: Competence
Competence goes beyond words.
Its the leaders ability to say it, plan it, and
do it in such a way that others know that
you know how--- and know that they want
to follow you.
Competence
Show up every day
Keep Improving
Follow Through with Excellence
Accomplish More than Expected
Inspire Others
Basic Requirements
You need:
Experience to develop confidence in your own
abilities.
Develop expertise in information services
Familiarity with information resources
Understanding of the information industry
Network for referrals
Business Sense
Research (Books)
Building and Running a Successful Research Business:
A Guide For the Independent Information Professional,
by Mary Ellen Bates (Information Today Inc. 2003),

Information Brokering: A How-To-Do-It Manual by
Florence M. Mason and Chris Dobson (Neal-Schuman
Publishers, 1998)

Super Searchers Make It On Their Own by Suzanne
Sabroski
Research Trends and Impact
Articles
Internet
Examine Websites
Personal Interviews

3 Types of Competent People
Those who can see what needs to
happen.
Those who can make things happen
Those who can make things happen when
it really counts.

Self Assessment
Do you have the Right Stuff ?
(temperament and skills)
Identify knowledge gaps
Find available resources (enhance skills)
graduate library schools
community colleges courses
database vendors (LexisNexis, Dialog and
Factiva)
Small Business Development
Know the Tools of the Trade
Different vocabulary
Primary/Secondary Research
Competitive Intelligence
Due Diligence
Deliverables
Not to Exceed Budgets
Error & Omissions Insurance
Non-compete clause

6: Courage
Courage is rightly esteemed the first of
human qualitiesbecause it is the quality
which guarantees all others
Be Courageous
Courage begins with an inward battle
Courage is making things right, not just
smoothing them over
Courage in a leader inspires commitment
from followers
Your life expands in proportion to your
courage
Only one key to success:
Marketing
Become Visible
Develop Marketing Strategies
Develop Marketing Tactics
Create Marketing Kit
Niche Marketing (Show Uniqueness)
Free Advertising
Life Long Learning
Warm Calls
Read Sam Richters Book
7: Discernment

Smart leaders believe only half of what
they hear, Discerning leaders know which
half to believe
-------- John G. Maxwell
Maximize Effectiveness
Discover the root issues
Enhance your problem solving
Evaluate your options for maximum impact
Multiply your opportunities
Put your foot in the water
Before diving in.
Building a business takes time,
and an information business is no
different.

8: Focus
Focus 70% on your Strengths
25% on New Things
5% on Areas of Weakness
Focus
Work on yourself
Shift to strength
Staff your weaknesses
Work at your priorities
Create a competitive edge
Cardinal Virtues
Being Organized
Self-Motivated
Resilient
Determined
Dependable
Trusted
Perseverance
9: Generosity
Be grateful for whatever you have
Put people first
Dont allow the desire for possessions to
control you
Regard Money as a resources
Develop the habit of giving

You have not lived today until you have
done something for someone who can
never repay you.
---John Bunyan
Find Opportunities to Give
Volunteer to Speak for nonprofit
organizations
Volunteer to help a nonprofit set up their
library
Create a network of resources
Give away tips for finding resources
Become a mentor

10: Initiative
Know what you want
Push yourself to act
Take more risk

Only those who dare to fail greatly can
ever achieve greatly
--- Senator Robert Kennedy
Develop a Business Plan
You will need to:
secure financing
buy equipment
select a name
corporate structure
identify potential clients
develop a marketing plan
create 30, 60, 90 day plans
11: Listening
Change your focus and listen
Hear your customers concerns,
complaints, and suggestions
Learn from your competitors
Listen to a mentor
Tune into your Clients
For ways to improve a project or process
Identify clear lines of accountability
Willingness to take advice
Need for value added services
Internal financial issues
Ethical and honest behavior
Industry referrals opportunities
12: Passion
Passion is the 1
st
step to acheivement
Passion increases your willpower
Passion changes you
Passion makes the Impossible possible
Let Passion Drive Your Niche
Specialization
technology
research technique
industry
type of service
type of product
Niche Development
Online Searching
Bibliographic
Instruction
ILL/Doc Delivery
Strategic Planning
Public Speaking
Telephone Reference
Space Planning
Competitive
Intelligence
Training
Rapid Doc Delivery
Facilitation
Expert Witness
Testimony
Primary Research
You Can NOT Do Everything
Specialization
makes marketing your services easier
make it possible for you to maintain your
expertise
helps you stay highly competitive in this
information-intense environment

13: Positive Attitude
Your Attitude is a Choice
Your Attitude determines your actions
Your people are a mirror to your Attitude

Attitude, Aptitude, Altitude
Select work that you enjoy doing
Hire people with positive attitudes
Create a fun work environment
Apply your talents to worthwhile causes
Allow yourself to be creative

Client Attitudes about IIP
work
Independent Information Professionals
that transform information from:
Descriptive Prescriptive
Reactive Proactive
Data Collection Insight
Detailed Summary Power Pages
14: Problem Solving
Anticipate problems
Accept the truth
See the big picture
Handle one thing at a time
Dont give up on a major goal when you
are in the valley
Find Solutions

identifying & handling information challenges
comprehensive due diligence
expert research
competitive services
global market
customizing deliverables
complex and/or rush request
accuracy and rapid turnaround

Use outside resources to find
solutions
Small Business Administration
SCORE
Community Colleges
Executive Coaches
Chamber of Commerce
Business Associations
Small Business Development Centers
Strategic Imperatives
Must be
very organized
self-motivated
able to handle isolation, tolerance for uncertainty
and disappointment
able to balance multiple task
able to keep good records
capable of handling rejection
capable of keeping yourself physically fit
15: Relationships
Work towards understanding people
Have a leaders heart love people
Extend a leaders hand help people
Relationship Building

Keep Lines of Communication Open
Dont rely on technology to create
relationships
The Best Surprise is No Surprise at all
Provide Clarity in your Work
Develop a Networking Plan
Help people connect to one another

16: Responsibility
Get the job done
Go the extra mile
Be driven by excellence
Produce regardless of the situation
The buck stops here!
Contingencies
Develop a contingency plan
Develop a disaster plan
Backup Computer
Develop a network of subcontractors
Identify alternatives
17: Security
You must feel secure to make others feel
secure
Give more to people than you take
Dont limit your best people
Dont limit your organization
Past Work Experience Helps
Minimize Insecurity
Solo Librarian
Reference Librarian
Technical Service
Librarian
Library Director
Academic Librarian
Corporate Librarian
Information Specialist
Part-time Consultant

ID Client Needs
Primary & Secondary
Research
Negotiating &
Estimating
Project Management
Proposal Writing
Business
Management
18: Self-Discipline
Develop and follow your priorities
Make a disciplined lifestyle your goal
Challenge your excuses
Remove rewards until the job is done
Set a Priority to Build a
Professional Network
Resource People
Subcontractors
Temporary Employees
Freelancers
Other Specialist
Experts In the Field
Client List
Contact-to-Contract Process
Initial Client Identification
Contact with Client
Face-to-Face Meeting
Submit Proposal
Contract Negotiation
Deliverables
Final Reports
Presentations
19: Servanthood
Put others ahead of your agenda
Possess the confidence to serve
Initiate service to others
Dont be position conscious
Serve out of love
Opportunities to Serve
Association of Independent Information
Professionals
Affiliate Relationships, Marketing, Negotiating,
Technology, Meeting Planning
Special Libraries Association
Committee Work, Network Development,
Presentation, Mentorship
20: Teachability
Keep growing
Overcome your success
Swear off shortcuts
Trade in your pride
Never pay twice for the same mistake

Lifelong Learning
Business Operations & Management
Marketing & Public Relations
Networking & Teambuilding
Primary & Secondary Research Skills
Financial Resources Management
Estimating & Contract Negotiation
Training and Facilitation
21: Vision
Vision starts within (see what could be)
Vision draws on your history
Vision meets others needs
Vision helps you gather resources
Strategic advantages
determine your own future destiny
decide projects/special interest to pursue
decide how your time is spent
develop your budget and expenditures
flexible scheduling
mobile technology
virtual services
new innovative information challenges
Dare to March to a Different
Drummer!
In a time of change, Independent
Information Professional/Consultant work
appeals to those with an independent spirit
- people who have always been able to
handle the rewards and the rejection, but
who prefer to do so on their own time.
Dont Quit Your Day Job until
youve mastered at least half of
the 21 Traits of a Leader!
Acknowledgement
The content of this presentation was
adapted from John C. Maxwells Book
The 21 Indispensable Qualities of a
Leader: Becoming the Person Others Will
Want to Follow
Shameless Plug
Seeking a knowledge integration
resources expert to recommend health
resources for a corporate wellness
program
I2K can help!!
Contact Rosalind Lett MLS, AHIP
678-580-2956
www.info2knowhow.com

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