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Agenda

• Introduction to Manpower
• Marketing Strategy
• Service Quality & Satisfactions
Manpower Vietnam

• Establish in January 2008


• First 100% foreign invested HR
company in Vietnam
– Permanent Recruitment
– Business Solutions
 Recruitment Process Outsourcing
 Outsourcing
– HR Consulting
Target Market

• International clients in Vietnam


• Vietnamese-owned enterprises are in
need of international standard human
resources.

Positioning
• Premium headhunting service
provider in Vietnam.
 Focusing on hunting management
position with net salary over 800
USD.
Advertising

• Direct method
 Manpower’s employees advertise its
services at many MBA Courses with
promotion gifts.
• Online advertising
 Posting vacancy advertisement on
competitors’ website.
 Twitter, Link-in
 Online HR forum
• Print paper with high frequency
• Sponsor HR training course co-
organized with Ministry of Labor.
Successful or not?

• 94 clients in a short-time
• 50 top-level management positions

Recommendations

• Fast-track programs to build up


source of talent candidates.
• Multisites
Superior quality and satisfaction

Process Bring to clients:


Reduce costs and time Interview
Design
Recruitment High-quality applicants
HR solution and consultancy Assess
strategy
Candidate
sourcing Train
Professional and responsive
staffs: knowledge, innovation
Screening Match

Hiring Bring to candidates: Follow up


Good jobs and opportunities
On- Helps on CV, job search, Reward &
boarding interview tips, references Recognize
Superior quality and satisfaction

Reliability when matching clients and candidate

Customer
CustomerProcess
Process Candidate
CandidateProcess
Process
Understanding
Understanding company
company culture
culture Search & Pre
Search Screen
& Pre-Screen
Understanding
Understanding recruitment
recruitment needs
needs Intensive test & interview
Assignment profile Employee profile
Assignment profile Employee profile

Matching
Assurance when follow up the result

Customer follow-up Guarantees Candidate follow-up


Manpower’s tools and techniques to
measure the high quality level of service

Towards customers’ satisfaction:


• Input results of surveys and evaluation into a system and
generate into final result (update always)
• Interview directly customers about the service that Manpower
provided.
Towards customers’ quality:
• Provide clients with best-timing recruitment process: Normal
recruitment takes 27 hours and 40 mins, but with Manpower’s
service it takes only 3 hours and 45 mins.
• Provide full recruitment service (from end to end): Clients
only involve in 2nd interview and making final decision on
appointment.
Key challenges to Manpower

Quality of Clients do not fully Competition


Vietnamese aware of Manpower from other
candidates to services in HR company: eg:
match with consultancy, solution Navigos Group
international (not only recruiter) or HR2B
standards

Solutions to Manpower

Enhance Approach and market Promote


networking activity full service to clients marketing
to appoarch activities to
potential applicants compete