NESTLE

MEANING OF NESTLE
 Henri Nestlé endowed his company with the
symbol derived from his name. His family
coat of arms, the nest with a mother bird
protecting her young, became the
Company's logo and a symbol of the
Company's care and attitude to life-long
nutrition. The Nestlé nest represents the
nourishment, security and sense of family
that are so essential to life.
Company profile
 Today, Nestle is the world leading Food Company.
Nestle headquarters is in Switzerland. Its
international R&D network supports the products
made in more than 500 factories in 86 countries.
The Nestle factories are operating in the region of:

 Africa
 America
 Asia
 Europe
 Oceania
MISSION STATEMENT
 “Nestle is dedicated to providing the best
foods to people throughout their day,
throughout their lives, throughout the world.
With our unique experience of anticipating
consumers' needs and Creating solutions,
Nestle contributes to your well-being and
enhances your quality of life.”
HOW NESTLE DEFINE
MARKETING
 Building customer relationship based on
customer value and satisfaction is at the very
heart of modern marketing
 Nestle defines marketing as
 “A social and managerial process where by
individual & groups obtains good food and
good life through creating and exchanging
products and values.”
MARKETING PHILOSPHY
NESTLE ADOPTED
 Nestle vision is to be the leading food & beverage
company in the world providing customers with
healthy food at affordable prices.
 Their logo is Good Food for GOOD LIFE
 there all products are for society welfare. So
according to their logo and mission statement it is
very fair to say that they are following the Societal
Marketing Concept
PRODUCT MIX OF NESTLE
 Nestle is a well-known company all over
the world and Pakistan. The company
basically deals in food products as their
logo says “Good Food, Good Life.”
Their major products lines
are
 Milk Products :Nestle Milkpak UHT Milk,Milkpak Butter,
Milkpak UHT Cream,Milkpak Desi Ghee,Nestle Everyday,Nestle
Nido
 Chocolate Drinks
 Coffee
 Fruit Drinks
 Dietetic & Infant Products
 Nestle Wheat
 Neslac
 Culinary Products
 Confectionery
 Water
Nestle Pure Life
MARKET SEGMENTATION
 Geographic segmentation
The Company segments its market
geographically on divisional basis. They
divide each division in different zones and
every distributor is restricted to sale its
products only in his own zone.
E.g. Lahore is divided into five zones like
East, West, South, North, and South west.
DEMOGRAPHICAL
FACTOR
 If we look nestle demographic
segmentation than we will find that our
product is for every one. People from
any area, any culture, any age, any sex,
any belief and any income are easily
use it. It is not any luxury item which is
used by a specific people.
SWOT ANALYSIS OF NESTLE
PURE LIFE
 STRENGTHS
The only brand in the area maintaining its quality and
taste and having the same impact on its customer
Economical
Pure Drinking Water in market (Free of chemicals)
Strong Brand Name
 WEAKNESS
Communication is weak
Lack of Awareness
 OPPORTUNTIES
 Concentrating on these areas can increase
sales
 Increase in product line.
THREATS
 Segments are being shared by competitors
 Uncertain conditions will effect the sales
(diseases of animals)
 Under cutting by competitors.
SUGGESTION FOR NESTLE

 The company should make huge

expenses on advertisement in rural
areas of Pakistan to create awareness
in the mind of local area's people.
 The company should held seminars
and meeting for the promotion of
Nestle Pure Life.