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PRESENTED BY:-

P.P.KUMAR (22)

SAWAN DWIVEDI(33)

“JOURNEY OF INTEL”
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 “Intel is the world's leading innovator in
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picture. silicon technology, with more than 41
years of leadership in computing and
communications.”

• Intel was established in 1968, by

three engineers, Robert Noyce,
Gordon Moore and Andy Grove.
• Unhappy with the state of affairs at
the company they were working for.
• The three decided to start their own
company and develop technology For
silicon based chips.
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(Integrated Electronics) at
Mountain View,California.
 Intel® Centrin

Intel’s History
Intel Pentium ®
Technology
Processor with
MMX™ Intel
technology Pentium ®

II
Intel386 Xeon™ Intel
8086 ™ Intel Intel Processor Pentium®
Processo Pentium ® Pentium®
Microprocess III
or r Pro Processor II And Xeon™
Processor
Intel
Intel Processors
Intel Intel286 Intel486™ Celeron™ Pentium ®
4
Founded ™ Processor Pentium®
Processor Processor
First Processo Processor
Microprocessor r
4004

2001
1968
1970
1971

1978

1985
1986

1989

1992
1993
1994
1995

1998
1999
2000

2002
2003
1982

1991

1997
Flash
DRAM Memory 100 Mbit 1 Gbit
First EPROM Exit Intro E-Net Card E-Net Card 1st Pb-Free
First Intel Internet
Devices
First DRAM Intel Inside® Exchange
Launch Motherboard
Architectur
ProShare® e
First Intel Inside®
Introduced Brand TV Ad
 Intel Mission &
Values
“Do a great job for our customers, employees and
stockholders by being the preeminent building block
supplier to the worldwide Internet economy”.

• Customer Orientation
• Discipline
• Quality
• Risk Taking
• Great Place to Work
• Results Orientation
 Silicon is
the Engine

Converged
Computing and
Communications

Microprocessors

Entering Intel’s
Third Era

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GLOBAL NETWORK

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 Intel v/s AMD
Competitive History :-
•Generally Intel has been the dominant producer of microprocessor chips
•AMD has proven to be a fierce competitor
•Competition stimulated the industry by producing new and innovative micro
-processors
•In the mid nineties Intel begins to face true competition

Due To Competition:-
1. Customers are finally beneficiary from completion among two giant
-best technology at moderate price
2. Completion started price war
3. In 1999, Intel was suddenly awaked by sales figure and they
started strategic planning to compete with AMD (Pentium 4 v/s athlon)

8
 INTEL IN NEWS
"It is a competitive market - there is absolutely no doubt
about it."

- Seth Walker, an Intel Spokesman, in February 1999.

"AMD is their (Intel's) worst nightmare."

- Ben Anixter, AMD's Vice-President (External Affairs), in

December 2001.

"Isn't it odd that for all the years during the early and
mid-nineties, Intel
was slowly increasing speed about 33 or 50 MHz at a time
and prices were rather high? But then, AMD comes along and
in two years, we can change 1000 MHz. I really like this
competition thing, I just hope it lasts." QuickTimeª and a
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- A Microprocessor Customer, quoted on www.geed.com

 Competitive Advantage
• Research and Development
• Excellent Customer base
• Large Network
• Strong Brand Name
• Partnership and Joint Venture with all
most PC players
• Price Sensitivity
• 41 years of continuity in services and
innovation to industry
 Differentiation in processor
industries:-
• Product superiority
• Technology transfer issues
• Pricing strategies
• Market campaign

Strategies use by companies in processor

industries:-
•High technological obsolesce
•Economy of scale
•Price completion
•Inverse rivalry
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Branding Practices
• INTEL is in list of “TOP 100 BRAND OF WORLD BY
FORTUNE”

• Converting the image of commodity to product by

brand logo “INTEL INSIDE”

• After 6 years, they change their logo to “Leap Ahead”

to show that they excellent in innovation and
technological excellent
• At the time from hard competition from AMD ,INTEL
reviewed brand strategies to compete as well as
survive in market(2002)
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 INTEL PRACTICES FOR EXCELLENCE

• Customer Feedback Model

• Operation Excellent Model

• Culture of Innovation, Learning and Growth

• Global Sourcing Model

 GO GLOBAL……
1.Started in USA and entered in European market in mid 80’s by
mode of partnership with a players who have already operation
in USA
Ex. Partnership arrangement With HP and IBM
i2, Intel And Siemens Business Services Collaborate On Global Supply Chain
2. Due to advantage of one and only systematic player in field of
PC vendor they started to supply their product worldwide(B2B
selling)

3. Later entered in developing market by same partnership route

Example:- partnership with lenovo and haier in china

4. INTEL enjoying the advantage of technology innovation in

microprocessor and expanding its presence world wide by
proving best services
 GO GLOBAL……

Intel Company – Global Strategy

, Intel’s global strategy was dubbed as “Intel Everywhere”.

From what the tag suggests, Intel aimed at putting Intel
products in every home on earth. What came to be known
as the microprocessor chip provider penetrated in the low-
end servers market and merchandisers in effort to expand
farther. The marketing program that started in 1991,
“Intel Inside” as the prime global strategy, is the reason
why Intel is now one of the top-ten known brands in the
world

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Step first :- did partnership and sign MoU with local PC

manufacture I.e. lenovo,haier

Step second :- started supply processor to all PC players

Step third :- Developed a common platform where they provide Technological

supports to all chip users

Step four :- started taking interest in Govt. projects in long run

(keep in point that developing countries have huge potential to Grow)

LATTEST DECISION TAKEN BY INTEL CHINA:-

INTEL said China's more than 600 million mobile phone users represent a huge potential
consumer base as he focuses more efforts on portable devices such as net books.In line
with the company's new strategy, Intel established a partnership earlier this with the IT
center of the Ministry of Railways to develop a technology blueprint for the new railway
network.
 Intel’s Key Strategies for future:-

The new Intel is now focused on communications and consumer electronics.

With a new class of low-power microprocessor and processor cores in SoC
solutions, Intel will address markets such as set-top boxes, ultra mobile devices
(UMDs), smart phones, mobile Internet devices (MIDs) and ultra mobile PCs
(UMPCs). New devices will target rival offerings from vendors like ARM at less
than 0.5W in average power consumption by 2009. Intel, however, faces the
challenge of entering new markets and overcoming long-standing relationships
and fear of its ability to dominate the market.At the same time, Intel faces the
challenge of living up to the expectations of the financial markets in both growth
and margins, which are likely to prove to be the most difficult challenges.

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Thank you