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EQUI P

M O D U L E 2 . 1 : 7 C S O F B U S I N E S S C O M M U N I C A T I O N
M O D E L


WHAT ARE THE 7CS
These principles provide guidelines for choice of content & style of
presentation adapted to the purpose of the receiver of the message.

They are as follows:
Completeness
Conciseness
Clarity
Correctness
Concreteness
Consideration
Courtesy
COMPLETENESS
Every communication must
be complete & adequate.
Incomplete messages create
misunderstanding & delay
actions
Every message must provided
all the facts & figures.
Complete messages bring the
desired results without
expense of additional
messages.
Complete message can do a
better job of building
goodwill.
Message must be
based on facts
Subdivide and group
your thoughts / points
Complex message
must have clear
expectations &
explanations
WHAT HOW
CONCISENESS
WHAT
A concise message saves time & expense for both sender & receiver.
Conciseness contributes to emphasis , by eliminating unnecessary words.


HOW
CLARITY
WHAT
The message must be put in simple terms to ensure clarity.
Words must mean the same thing to the receiver as they do to the
sender.

HOW


Avoid
Parenthesis
Clichd expressions
Ambiguous language
CORRECTNESS
WHAT
Correctness means right level of language and accuracy of facts, figures &
words.
Incorrect information leads to loss of senders credibility & spoils the
public image of the firm.

HOW


Avoid grammatical
errors

Ensure correctness of
facts in correct form of
language

Ensure timely
transmission and
response to message

Check for validity of
information being
transmitted

CONCRETENESS
WHAT
Concreteness in business communication means being specific, definite, &
vivid, rather than vague.

HOW

Message must be vivid
and clear
Coherence between sentence
structure and words must be
maintained
Support message with
factual research data
No part of the message
should be left to the
receivers imagination
The coherence should
produce a mental picture
CONSIDERATION
WHAT
It means preparing the message with the receiver in mind. i.e. the socio-
psychological background of the receiver must be understood.


Do your audience analysis: position in
company, role, age, expectation from the
communication
Focus on YOU instead of I.
Show audience benefit or interest in the
receiver.
Show EMPHATY.
Avoid using negative words as much as
possible.
HOW
COURTESY
Courtesy stems from a
sincere YOU attitude.
It is merely politeness
with mechanical
insertions of PLEASE,
& THANK YOU, rather
it is politeness that
grows out of respect &
concern for others.
In business discussions
the things are said with
force & assertiveness
without being rude.
Read between the lines
Understand the
requirement from the
senders point of view
before responding
Encourage in
participative
communication (even in
letters)
Be generous with
politeness
Following Guidelines Should
Be Observed
Acknowledge a favour
promptly
Thank generously for a favour.
Apologize for an omission.
If a mistake has been
committed, regrets should be
expressed promptly &
sincerely.
Avoid irritating expressions.
Avoid words & expressions
with negative connotation
Use non discriminatory
expressions that reflect equal
treatment of people regardless
of gender, race, physical
feature.
TRY ME OUT!!

(1) In this day and age.

(2) Has the ability to sing.

(3) Was of the opinion that.

(4) In a serious manner.

(5) Prior to the time that.

(6) Did put in an appearance.

(7) Located in the vicinity of.

(8) Has a tendency to break.

(9) During the same time that.

(10) Involving too much
expense.