 The purpose of having a diagram is to help you

understand the changes, in the revenue that is

made, as you go through the different stages of
selling a product, from the beginning, to the end.

 The life cycle of a product normally consists of

four stages-

INTRODUCTION
GROWTH
MATURITY
DECLINE
The seller tries to stimulate demand

Promotion campaigns to get increase

public awareness
Explain how the product is used,

• Features Advantages Benefits

You will lose money, but you expect to
make profits in the future
 A lot is sold - The seller tries to sell as much as possible

 Other competitor companies watch, and decide about

joining in with a competitor product
 “Growth will continue until too many competitors in the
market - and the market is saturated
• At the end of the growth stage, profits start to decline
when competition means you have to spend more money
on promotion to keep sales going.
• Spending money on promotion cuts into your profit
Many competitors have joined - the market
is saturated
The only way to sell is to begin to lower
the price - and profits decrease
It is difficult to tell the different between
products since most have the same F.A.B. -
Features, Advantages & Benefits
Competition can get “Nasty” and
commercials are intense.
Newer products are now more attractive - even a
low low price does not make consumers want to buy.
Profit margin declines - and so the only way to make
money is to sell a high volume
To increase volume you try to

1. Increase the number of customers - get new

customers
2. Increase the amount each customer uses
 Market Modification
 Product Modification

 Increase frequency of use by present

customers
 Add new users

 Find new uses

 Change product quality or packaging

 List of top FMCG Companies
1. EMANI 2.HEINZ

3.DABUR 4. PROCTER & GAMBLE

5.AMUL 6.NIRMA

7.UNILIVER 8. ITC Ltd.

9.CADBURY’S 10.COLGATE-PAMOLIVE

11.COCA COLA 12.PEPSI

The great INDIAN company with 114
hit products
 Brief Info. On DABUR
 The Group's principal activity is to manufacture health care,
personal care and food products.

 The Group operates in five segments: Consumer Care,

Consumer Health, Food, Retail and Other.

 The Group's products include health supplements,

digestives,
baby care, Hair care, Skin care and Oral care products.

 The major brands of the Group include Dabur, Vatika,

Hajmola, Anmol and Real.

 On 25-Jun-2009, the Group acquired Fem Care Pharma Ltd.

 Famous Dabur Products:
AMLA HAIR OIL GULABARI
KEWRA WATER
JASMINE OIL
AMLA LITE
LAL DANT MANJAN
ANMOL OIL SACHET SHARBAT E AZAM
BINACA TOOTH POWDER SPECIAL HAIR OIL
DABUR ALBELA CANDY VATIKA SHAMPOO
BINACA TOP BRUSH
DABUR CHAWANPRASH BINACA TRIKLEEN BRUSH
DABUR HONEY GLUCOSE D DABUR
DABUR PUDIN HARA
 PLC of Dabur:
1. Introduction Stage :-
As we all know that when a new product is introduced in
the market, the sales will be low until the customers aware
of the product. For Dabur, Dabur UVEDA is in the
Introduction stage as it just has launched on 4th August
2009
2. Growth Stage :-
In this stage the revenue goes up. In this stage the sale of
the product increases as more customers become aware of
the product and its additional benefits. Dabur Honey can
be listed in this stage.
 PLC of Dabur:
3.Maturity Stage-
This stage of the PLC is the most profitable. While in
this stage sales continue in this stage, they do so at a
slow rate. Brand awareness is strong. Dabur
Chvyanprash can be listed in this stage

4.Decline Stage-
In this stage the sale of the product begins to decline
as the market becomes saturated and consumers’ taste
change. Dabur anar candy can be put in the Decline
stage.