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Perancangan dan Strategi Sumber Daya Perusahaan

Online Business
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Pendahuluan
Sekarang era e-everything
e-Commerce, e-Business, e-Procurement, e-
logistics
E-Learning, e-social network
Perubahan bisnis secara tradisional
(brick-and-mortar-business) kearah
bisnis secara elektronik (click-and-
mortar-business)
e-business memberikan kesempatan
perusahaan untuk melakukan bisnis
24-by-7, all day everyday, dan
worldwide
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Proses e-Business
e-business tidak hanya membeli dan menjual melalui
internet (seperti Amazon), ada 4 presepktif yang harus
dipenuhi;
An online perspective, membeli dan menjual produk dan informasi
secara online
A communication perspective: Catalog, marketing, complain
A business perspective, aplikasi transaksi bisnis secara otomats:
ordering, payment
A service perspective, dapat menghemat biaya dengan peningkatan
kecepatan dan kualitas pelayanan
e-business; Penggunaan media elektronik untuk
pertukaran informasi antara perusahaan dan eksternal
stakeholder serta mensuport business process

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Cakupan Proses e-Business
Intranet
Intermediaries Intermediaries
Customers
Suppliers
E-Business
Sell-side
e-commerce
Buy-side
e-commerce
Internet & extranet Internet & extranet
Supplier relationship
management
Customer relationship
management
Supply chain management
Internet dan
extranet
Internet dan
extranet
Buy-side: transaksi e-
commerce antara
organisasi dengan
supplier
Sell-side; Transaksi e-
commerce antara
organisasi dengan
customer
SCM; koordinasi
aktivitas supply
organisasi dari mulai
suplier sampai partner
untuk mengirim ke
customer
Value chain; bagaimana
aktivitas supply chain
dapat menambah nilai
produk sampai ke
customer
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Keuntungan eBusiness Adoption
Keuntungan tangible dan Intangible dari e-commerce
dan e-business
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Evolusi e-Business
Channel enhancement, penggunaan
teknologi informasi untuk meningkatan
channel yang menghubungkan perusahan
dengan konsumer
Value chain integration, melakukan integrasi
antara pemasok, manufakturer, distributor,
pengacer
Industry transformation, merubah core
business yang berbasis pengunaan teknologi
informasi dalam menghasilkan value
Convergency, kolaborasi dari berbagai
industri yang berlainan jenis untuk
menawarkan produk/service baru
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Tujuh Ciri Unik Teknologi e-Business
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Tipe e-Business
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B2C e-Business Models
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Hambatan B2C e-Business
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B2B Business Models
E-distributor, supplies products and services directly
to individual businesses, Grainger.com
E-procurement, creates and sells access to digital
electronic markets, ariba.com
Exchange: electronic digital marketplace where
suppliers and commercial purchasers can conduct
transactions
- Usually owned by independent firms whose business is making a
market
Industry Consortia, Industry-owned vertical
marketplaces that serve specific industries, Exostar
Private Industrial Networks, Digital networks
designed to coordinate the flow of communications
among firms engaged in business together, Wal-Mart
Industry-wide networks: often evolve out of industry associations
(Example: Agentrics)










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Business Models in Emerging E-commerce Areas
Consumer-to-Consumer (C2C): Provides a
way for consumers to sell to each other, with
the help of an online marketmaker
Peer-to-Peer (P2P): Links users, enabling
them to share files and common resources
without a common server
M-commerce: E-commerce business models
that use wireless technologies










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Five Primary Revenue Models
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Elemen Utama Memilih Model e-Business
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Tugas
Analisalah masing-masing tipe bisnis
perusahaan-perusahaan berikut:
Nestle
Alianz
Krakatau Steel

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