On INDIA CEMENTS LIMITED.

Under Christ University

Submitted by:
V.Shankar

HISTORY OF THE ORGANISATION

The INDIA CEMENTS LIMITED was founded in the year 1946 by two men,
Shri S.N.Sankaralinga Iyer and Shri T.S. Narayanaswami. They had the vision to
inspire dreams for an industrial area, the ability to translate those dreams into
reality and the ability to building enduring relationships and the future.
The company began its humble moorings in the form of a cement factory at
Talaiyuthu, an almost unmapped tiny hamlet in Tirunelveli district Tamil Nadu.
As one of the oldest Indian corporate established in 1946, the company set up its
first plant in 1949 at SANKARNAGAR From a two plant company having a
capacity of just 1.3 million tonnes in 1989, the company has robustly grown in the
last two decades to a total capacity of 15.5 million tonnes per annum. It has 7
integrated cement plants in Tamil Nadu and Andhra Pradesh, 1 in Rajasthan
(Through its subsidiary, Trinetra Cement) and two grinding units, one each in
Tamil Nadu and Maharashtra.
While retaining cements as its mainstay over the years, India Cements have
ventured into related fields like shipping, captive power, and coal mining that has
purposeful synergy to the core business. This also stemmed from the companys
strategy of emerging as an integrated pan India player to combat uncertainties in
securing energy and other inputs in the supply chain at competitive costs.

VISSION MISSION AND OBJECTIVES
Vision:
The companys vision is to create value on sustained basis for all stakeholders of India
cements through lofty standards of transparency, accountability and responsibility,
innovation and leadership in cement manufacture.
Mission:
India Cements will strive to remain a leader in the manufacture of cement and establish
itself as a preferred supplier of products and services to its clients and enhance the brand
value for all stakeholders.
Their main drivers in the process will be operational efficiency, customer care and
innovation.
As the organization grows, as a responsible corporate citizen, India cements shall be
sensitive to the welfare and development needs of the society around it.
Objectives of the Organization:
Maintaining consistent quality.
Maintaining cost effectiveness.
Maintaining customer satisfaction.
Ensuring continual improvement.

ORGANISATION STRUCTURE
Plant organisational chart
PLANTS AND THEIR CAPACITIES
S.N
o
Plant Name District State Started Capacity
(Million
Tonnes)
1 Sankar Nagar Tirunelveli Tamilnadu 1949
2.05
2 Sankari Salem Tamil Nadu 1963
1.85
3 Dalavoi Perambur Tamil Nadu 1996
0.86
4 Chilamkur Kadapa Andhra Pradesh 1990
1.1
5 Yeraguntla Kadapa Andhra Pradesh 1998
0.73
6 Malkapur Rangareddy Andhra Pradesh 1997
1.46
7 Vishnupuram Nalgonda Andhra Pradesh 1998
2.5
8 Grinding Unit Attipatti, Ennore Tamil Nadu 2008
2.4
9 Grinding Unit Parli Maharashtra 2009
1.1
10 Green Field Banswara Rajasthan 2010
1.5
Significant Factor for Success
The India Cements Limited is well known for its cement brands, which are of
top quality.
They have been able to deliver the promised quality and quantity to the
customers, without any delay.
They have not been time changing and right from their start their product
quality has been on the positive side.
Strong management and Organizational structure.
Research, development and energy audit.
They have been successfully able to distribute its product through Tamil Nadu,
Andhra Pradesh, Kerala, Karnataka and Maharashtra.

SWOT ANALYSIS
STRENGTHS WEAKNESS OPPORTUNITIES THREATS
Strong
Management
Low/No Online
presence
Innovative ideas Bad economy
Strong Supply
Chain
Lots of subsidiaries Acquisition
Synergies
International
Competition
Unique Products Emerging Markets Substitute
Products
Brand Name New technology and
services
Future Plans for Growth
As mentioned in their annual report, The Company is trying to mitigate this fuel risk
through usage of alternate fuel like Petcoke at two of its plants and through sourcing
of imported coal which is also subject to fluctuations in price and transport costs.

The company is also on the lookout for other alternate fuels available at cheaper
prices within the vicinity of the plants and very small percentage based on cost
economics has also been utilised during the year. Development of such alternate
fuels is a focus area for the Company.

To overcome the power problems the Company has commissioned a 48 MW power
plant at Sankarnagar which has started stabilising towards the second half of the FY
2013 and is expected to improve further during FY 2014. In addition, a second
power plant is also under installation at Vishnupuram.

With no major capacity addition in the pipeline, the Company is considering its
options to expand its capacity further either at an existing location or in North or
Central India for which it is pursuing mining leases. This would enable the
Company to enhance its participation in the next boom cycle of the industry.