0 penilaian0% menganggap dokumen ini bermanfaat (0 suara)
137 tayangan24 halaman
The document summarizes interviews with two pharmaceutical sales executives. It discusses their marketing activities for branded and generic drug products and how they are impacted by Philippine law RA 6675, which established guidelines for generic drugs. The executives described using territory managers to promote products to doctors and hospitals. They aim to provide affordable options while also maintaining relationships with clients who prefer certain branded drugs. Both executives expressed support for government efforts to encourage generic drugs through the law.
Deskripsi Asli:
PhAd 1
Judul Asli
A Special Report on Pharmaceutical Administration and Management
The document summarizes interviews with two pharmaceutical sales executives. It discusses their marketing activities for branded and generic drug products and how they are impacted by Philippine law RA 6675, which established guidelines for generic drugs. The executives described using territory managers to promote products to doctors and hospitals. They aim to provide affordable options while also maintaining relationships with clients who prefer certain branded drugs. Both executives expressed support for government efforts to encourage generic drugs through the law.
The document summarizes interviews with two pharmaceutical sales executives. It discusses their marketing activities for branded and generic drug products and how they are impacted by Philippine law RA 6675, which established guidelines for generic drugs. The executives described using territory managers to promote products to doctors and hospitals. They aim to provide affordable options while also maintaining relationships with clients who prefer certain branded drugs. Both executives expressed support for government efforts to encourage generic drugs through the law.
Cesar, Jan Harmony A. Lo, Manuel Timothy Jude C. Reginio, Jese Jern
Interview a sales or marketing executive of a drug company and determine their marketing activities and its impact of R.A. 6675 in the marketing of branded products. Sales executive: responsible for selling the company's goods and services to customers Marketing executive: responsible for the overall marketing program of a companys products or services Marketing: a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others Marketing activities: any activities that a business or organization undertakes to build brand awareness Branded products: patented products R.A. 6675: Generics Act of 1988
Date of Interview: Monday, June 16, 2014 Time of Interview: 4:00 p.m. Place of Interview: Pharmaplus Interviewee: Mrs. Ella Marie Buno RPh. strategically located at Unit C8 a/b Questhomes Building Don Larrazabal Avenue, North Reclamation Area, Subangdaku, Mandaue City 6014 started on February transferred March 8, 2014 distributor of products from UniLab, GSK, and Zuellig
Generic products Branded products Medical supplies similar to a call center
available for delivery walk-in customers hospitals In terms of prices, PharmaPlus follows what is really on the price list. But they make sure that their products are affordable. Regardless whether it is generic or branded drug, they ask their clients of their preferred manufacturer when they purchase or order products. Date of Interview: Monday, June 16, 2014 Time of Interview: 4:00 p.m. Place of Interview: AltoMed Interviewee: Mr. Teddy R. Cesar strategically located at Room 202 J. Borromeo Building, F. Ramos St, Cebu City 20 years in the pharmaceutical industry antibiotics (p.o. and injectables) pain relievers vitamins (p.o., I.V. and injectables) cardiovascular drugs GI drugs anti-ulcer medications By hiring a Territory Managers (TM) and deployed them in their respective territories to market and promote our products through regular, consistent visits and sampling of our products to the targeted MDs (with their corresponding specialization/practice) in Private and Government hospitals with the supervision of their District Managers (DM). The TMs will promote, deliver (at drugstores/hospital pharmacies) conduct inventories and collections.
hospital and pharmacy -purchasing department -hospital chief/directors -hospital & pharmacy owners conducts -free clinics -medical missions -product presentations -launchings We support the government program of generic law and MDRP. We make sure that our branded products will move thru our TM's regular and consistent promotion/follow ups to selected target MDs/clients who are using the same molecule with our branded products. We are building rapport and maintaining personalized service to them to beat competition. Our TMs are guided by the company's mission and vision.