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  • Comment On BG Tourism - An Experience From An "Outsiders"

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    Franz Cod
    37 tayangan12 halaman
    This document summarizes an analysis of tourism in Bulgaria from an outsider's perspective. It compares Bulgaria's ski, sea, and golf tourism industries to those in other countries. While Bulgaria has top ski resorts in southeastern Europe, the author notes it needs better summer attractions and destination management. The document also discusses organizational challenges like a lack of coordination, cultural barriers like capacity issues, and issues with tourism associations having conflicts of interests instead of common goals. It provides recommendations like balancing economic and consumer goals, linking all stakeholders, aligning to standards, and identity building for Bulgarian tourism.

    Deskripsi Asli:

    Guidelines for institutional tourism development

    Judul Asli

    Comment on BG Tourism – an Experience From an “outsiders”

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    This document summarizes an analysis of tourism in Bulgaria from an outsider's perspective. It compares Bulgaria's ski, sea, and golf tourism industries to those in other countries. While Bulgaria has top ski resorts in southeastern Europe, the author notes it needs better summer attractions and destination management. The document also discusses organizational challenges like a lack of coordination, cultural barriers like capacity issues, and issues with tourism associations having conflicts of interests instead of common goals. It provides recommendations like balancing economic and consumer goals, linking all stakeholders, aligning to standards, and identity building for Bulgarian tourism.

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    Attribution Non-Commercial (BY-NC)
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    37 tayangan12 halaman

    Comment On BG Tourism - An Experience From An "Outsiders"

    Diunggah oleh

    Franz Cod
    This document summarizes an analysis of tourism in Bulgaria from an outsider's perspective. It compares Bulgaria's ski, sea, and golf tourism industries to those in other countries. While Bulgaria has top ski resorts in southeastern Europe, the author notes it needs better summer attractions and destination management. The document also discusses organizational challenges like a lack of coordination, cultural barriers like capacity issues, and issues with tourism associations having conflicts of interests instead of common goals. It provides recommendations like balancing economic and consumer goals, linking all stakeholders, aligning to standards, and identity building for Bulgarian tourism.

    Hak Cipta:

    Attribution Non-Commercial (BY-NC)
    Unduh sebagai PPT, PDF, TXT atau baca online dari Scribd
    Tandai sebagai konten tidak pantas
    dari 12

    Comment on BG

    tourism – an experience
    from an “outsiders”
    point of view
    BBLF 11.11.2009 Hotel Hilton Sofia
    Gregor Knoll
    Introduction: Leisure
    tourism
    Benchmark Analysis - Comparison

    BG Other
    Ski Rila, Pirin, Austria
    Rhodopi
    Sea Cerno More Spain
    Golf Sofia, Sea, Ireland
    Mountains

    Points of comparison:
    - Ski: naturally vs externally driven development
    - More: Totalitarian to transition economy
    - Golf: Exponential economic growth
    Market intelligence –
    availability of data
     Survey results:  To pay more attention and to care about the small
    resorts;
     To stop the constructions;
     To pay more attention to the rural tourism;
     To stop the pollution;
     To have more advertisments for the Bulgarian
     To assure more silence and resorts (big and small);
    calmness;
     The staff to be more friendly;
     To improve the hygiene;
     To have more possibilities for children
     To improve the development of the
    entertainments;
    tourism;

     Lower prices for Bulgarian tourists;


    Experience - Ski tourism
    Bulgarian ski resorts No,1 in SEE

    But:

    - Coordinated expansion necessary to remain competitive

    - Better exploitation of the summer market needed

    - High distance to global leaders evident

    - Development of market identity needed

    - Projects on hold

    - Seasonal differentiation a challenge

    - Destination management and summer attractions are missing

    - Decreasing demand in apartment market

    Mutual goal: Control and influence future resort planning


    Organizational
    Management
    New Institutional Economics:

    Douglass C. North (Nobel prize winner in


    economics 1993):

    “Institutions are made of formal rules, informal


    norms of behaviour, and enforcement
    characteristics”
    Leadership
    Barriers & Constraints:

    - Operational: Public Administration, lack of


    coordination and inconsistent information.

    - Structural: Lack of knowledge and financial


    resources

    - Cultural: Capacity, Awareness, Function 


    Mistrust
    Sustainability
    Reasons for sustainability:

    - Preservation of our environment


    - An extra dimension to guest satisfaction
    - Attractive identity
    - Cost saving
    - Profitability
    Tourism Associations
    Conflict of interests:
    - Many different associations representing equal interests
    - No common approach to one market or industry segment
    - No leadership, but high conflicts of interests
    - Self Promotion instead of targeting industry interests
    Correct Approach:
    - (Manipulation), Information, Consultation  Interaction
     Partnership, Empowerment, Self Mobilization
    Tourism Policy
    EU –goals:
    - Better access to finance
    - Better regulation
    - Growth
    - Competitiveness
    - Innovation
    - Research & Development
    - SME – support
    - Sustainable and responsible business
    Overall Responsibility
    Non-competitive approach towards common goals

    Share knowledge and resources to reach


    representative results

    Develop a economically viable tourism policy

    Actively implement improvement programs and


    initiatives

    Create a positive impact: economically, socially and


    environmentally
    How to?
     Balance your goals with consumer interests
     Link business owners, and communities to the supply chain
    – address expectations and initiatives to all stakeholders

     Align to international standards


     Push private and public initiatives
     Identity building – BG tourism product
     Create awareness towards own ideas
    Thank You

    Gregor Knoll

    gk@wst.dk

    wst.dk

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