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Small venture Business

ubash
Manage small Business
Location and physical layout
Plan and control production
Staff recruitment
Merchandising
Marketing strategy

Small venture Business
ubash
Introduction
Small business venture
Who are you?
What do you want?
What will it be like?
Why will you fail?
How big?
What are your skills?
Define your business!
Small venture Business
ubash
Business plan
Objectives
1. How many plans?
2. Who should do the plan?
3. What should be in the plan?
Small venture Business
ubash
Contents of business plan
1. Summary (highlight attractions) what is
business, market, potential, profit
figures, money, prospects?
2. The past (when started, past
performance, future progress)
3. Management (crucial section)
4. Marketing (crucial section)

5. Operational details (base, location,
premise, supplier, prodn facility, equip)
One or two
pages

One page +
appendix
As many
3-4 +
appendix
Depends on
nature of
business

Small venture Business
ubash
6. Product / service (why
unique? competition, patents,
copyright)
7. Financial (forecasts, monthly
profit/loss, cash flow, balance
sheet, audits, figures)
8. Prospects (objectives, short
long term, cash needed,
shareholdings, investors,
stocks)
2page +
appendix

3pages +
figures.

1- 2
pages
Small venture Business
ubash
Select a Community
1. Central shopping centre
Draws customers from entire trading
area.
Usually has high operating costs, high
rentals
Is usually an area of keen competition.
Has mostly larger stores.
Parking is usually crowded.
Small venture Business
ubash
2. Neighborhoods / suburban shopping
Draws customers from local trading.
Usually has low op. cost, low rentals
Features personalized service
Usually small stores.
Usually has plenty of parking.
Small venture Business
ubash
3. Pavement side location
Usually has lower operating cost
Low rentals
Merchandise is of mixed nature
Extensive parking space
Customers are generally passing by
Features long hours & personal service.
Small venture Business
ubash
Economic considerations
INDUSTRY
Farming / manufacturing/ trading

TREND
High satisfaction/ growing/
stationary/ declining

PERMANENT
Old & well established/ old &
reviving/ new & promising/ recent
& uncertain
DIVERSIFY
Many / variety / many of same
type/ dependent on industry

SEASONAL
Little or no change/ mild / highly
changing

FUTURE
Promising/ uncertain/ poor outlook

STABILITY
Constant/ average/ fluctuation
Small venture Business
ubash
Population & Competition consideration
INCOME
Wealthy/ well distributed/
middle/poor

TREND
Growing/ large, small & stable/
declining

LIVING STATUS
Own home/ pay bug rent/moderate
rent/ low rent


NOS. STORES
Few/ average/ Many / too many

PRESENCE OF CHAIN STORES
No chains / few / average / many
well established.

TYPES OF COMPETING
STORES
Unattractive / average/ old and
well established / outside the
community

TYPE OF MANAGEMENT
Progressive/ avg/ alert/
Small venture Business
ubash
Select Physical location
Site history
Compatible neighbours
Convenience
Business climate
Aesthetic climate
Local custom
Cost
Small venture Business
ubash
Examples of Floor Space
in square metres
Bakery
Coffee shop
Furniture
Hairdresser
men
Hairdresser
women
Pet shop
Shoe repair
140
140
800

20
80

80
10
Small venture Business
ubash
A clear site survey
TRAFFIC FLOW
Age and Sex of pedestrians/
destinations/nos./ vehicle
traffic count/ peak hour traffic
flow

TRANSPORTATION
Bus/ taxi/ railway/ transfer
points/ roadway entrance &
exit
OVERALL SUITABILITY OF
FACILITIES
Frontage / depth / shape /
condition / cost

PARKING
Large/convenient/good but
small/inadequate
Small venture Business
ubash
BUILDING EXTERIOR
Face of bldg (type of
cladding,condition,finish,
colour), electric signs/ front
entrance doors/ back door/
steps / footpath/ parking /
rubbish bin/ display
windows, glass, lighting,
ventilation.


BUILDING INTERIOR
Floors / carpets/ material/
colour/obstacles/ piping/
sewage/gas/toilets/ pantry/
shelves/counters/glass
showcase/heating/
ventilation/burglar alarm/
smoke detector/ air
conditioning

Small venture Business
ubash
AGREEMENT TO LEASE
Rental payments
a base rent, usually calculated on a cost per square
metre basis
A base rent with annual escalation rate based on
changes in the consumer price index
Base rent plus a percentage of gross sales.
Total rent as a percentage gross sales.
Term of lease
Permitted uses
Assignment of lease
Small venture Business
ubash
Leasing
Another way to finance without making a down payment.
Leasing firm buys the equip and gives it for regular lease
payments.
Very flexible, lots of benefits in cash flow and tax.
Financial lease
An alternative to hire purchase.
Long term contract
Operating lease
Short term. Like for a car
Car is regs, insured & maintained by rental company.

Small venture Business
ubash
Fleet leasing
If your business has 5/more vehicles
Services included are sourcing,
maintenance, management and disposal.
One fixed monthly rental payment is made
for the entire fleet.
Small venture Business
ubash
Interior display
Easily noticeable or frustrating
Display of merchandise
Competitive strength
Three key factors are fixtures / colour / lighting

FIXTURES
Display space is most valuable selling assets.
Its use should tally with sales and profits.
Favorable positioning

Small venture Business
ubash
COLOUR
Creates a buying mood.
Should blend with the shop style and product.
Motivates customers to buy fashionable goods.
High priced merchandise blue, green, black.
Warm colours can make objects look closer.
Light colour adds depth to a small space.
Dark colour to make larger space look smaller.
Small venture Business
ubash
Lighting
Use large area lighting fixtures and glowing
down lighting to avoid shadows when displaying
large objects.
Use general diffuse lighting, accented with point
type spotlights, to emphasize particular
merchandise.
Use concentrated beams of light.
Use low intensity overhead lighting, patterns,
textures.
Small venture Business
ubash
Other provisions
Compulsory membership in a tenants association
Parking provisions
Common areas in a shopping centre
Sharing of expenses with landlord or other tenants
General conduct of the business
Storage of goods
Disposal of waste
Receiving and delivering of goods
Repair and repainting of premises
Compliance with various laws and regulations
Insurance
Default conditions and remedies available