McGraw-Hill/I rwin The McGraw-Hill Companies, All Rights Reserved

UNIT 1
Achieving Business Success
1-2
UNIT ONE
Chapter One Business Driven Technology

Chapter Two Identifying Competitive Advantages

Chapter Three Strategic Initiatives for
Implementing Competitive Advantages

Chapter Four Measuring the Success of Strategic
Initiatives

Chapter Five Organizational Structures that
Support Strategic Initiatives
McGraw-Hill/I rwin The McGraw-Hill Companies, All Rights Reserved
CHAPTER 1
Business Driven
Technology
1-4
LEARNING OUTCOMES
1.1 Compare management information
systems (MIS) and information
technology (IT)

1.2 Describe the relationships among
people, information technology, and
information

1-5
LEARNING OUTCOMES
1.3 Identify four different departments in a
typical business and explain how
technology helps them to work together

1.4 Compare the four different types of
organizational information cultures and
decide which culture applies to your
school


1-6
INFORMATION TECHNOLOGYS
ROLE IN BUSINESS
Information technology is everywhere in business


1-7
Information Technologys Impact on
Business Operations
1-8
Information Technologys Impact on
Business Operations
1-9
Information Technologys Impact on
Business Operations
1-10
Information Technologys Impact on
Business Operations
Organizations
typically operate by
functional areas or
functional silos

Functional areas
are interdependent



1-11
INFORMATION TECHNOLOGY
BASICS
Information technology (IT) a field
concerned with the use of technology in
managing and processing information

Information technology is an important
enabler of business success and
innovation
1-12
INFORMATION TECHNOLOGY
BASICS
Management information systems (MIS) a
general name for the business function and
academic discipline covering the application of
people, technologies, and procedures
collectively called information systems to
solve business problems

MIS is a business function, similar to
Accounting, Finance, Operations, and Human
Resources
1-13
INFORMATION TECHNOLOGY
BASICS
When beginning to learn about
information technology it is important to
understand the following:
Data, information, and business intelligence
IT resources
IT cultures
1-14
Data, Information, BI
Data - raw facts that describe the
characteristic of an event

Information - data converted into a
meaningful and useful context

Business Intelligence applications and
technologies that are used to gather, provide
access to, and analyze data and information
to support decision-making efforts
1-15
Data, Information, BI
1-16
Data, Information, BI
1-17
Data, Information, BI
1-18
IT Resources
People use

Information
technology to
work with

Information

1-19
IT in and of itself is not useful unless the right
people know how to use and manage it
efficiently and effectively

People, information, and information
technology (in that order of priority) are
inextricably linked

If one fails, they all fail

1-20
IT Cultures
1-21
OPENING CASE STUDY QUESTIONS
Apple-Merging Technology, Business, and
Entertainment
1. Explain how Apple achieved business success
through the use of information, information
technology, and people

2. Describe the types of information employees at an
Apple store require and compare it to the types of
information the executives at Apples corporate
headquarters require. Are there any links between
these two types of information?

3. Identify the type of information culture that would have
the greatest negative impact on Apples operations
1-22
CHAPTER ONE CASE
The World is Flat Thomas Friedman
Thomas Friedman describes the
unplanned cascade of technological and
social shifts that effectively leveled the
economic world, and accidentally made
Beijing, Bangalore, and Bethesda next-
door neighbors
1-23
CHAPTER ONE CASE
The World is Flat Thomas Friedman
Thomas Friedmans 10 Forces That Flattened
the World
1. Fall of the Berlin Wall
2. Netscape IPO
3. Work flow software
4. Open-sourcing
5. Outsourcing
6. Offshoring
7. Supply-chaining
8. Insourcing
9. Informing
10.Wireless
1-24
CHAPTER ONE CASE QUESTIONS
1. Do you agree or disagree with Friedmans
assessment that the world is flat? Be sure to justify
your answer

2. What are the potential impacts of a flat world for a
student performing a job search?

3. What can students do to prepare themselves for
competing in a flat world?

4. Identify a current flattener not mentioned on
Friedmans list