MISSION STATEMENT

WHAT IT IS

A Mission Statement is a
clear statement of an
organizations’ long-term
mission.

2 RRR 11/30/09
 WHAT IT DOES

The mission statement

summarizes the what, how,
and why of an organization's
work.
WHAT SHOULD BE

1.The mission statement should

provide continued direction and
focus to your plans and
operations.
2. The mission statement is a
concise description of the
purpose of the organization.

3. It answers the question: Why

does our organization exist? This
includes the nature of your
products and services, and the
various groups of customers that
buy the products and services.
HOW TO CREATE A MISSION
STATEMENT

Clarify your beliefs and , build

on them to define your
mission statement which is a
statement of purpose and
function.
WHERE IT IS SEEN

The mission statement should be

posted throughout your organization,
on all stationery, in your plan
documents and paraphernalia.
CHARACTERISTICS OF A
GOOD MISSION STATEMENT
 Your mission statement draws on your belief statements.
 Your mission statement must be future oriented and portray your
organization as it will be, as if it already exists.
 Your mission statement must focus on one common purpose.
 Your mission statement must be specific to the organization, not
generic.
 Your mission statement must be a short statement, not more than
one or two sentences.
NOTE THAT….

A mission statement is like an

introductory paragraph: it lets the
reader know where the writer is going,
and it also shows that the writer
knows where he or she is going.
EXAMPLE

 "By providing quality education, we

empower individuals to become
caring, competent, responsible
citizens who value education as a
lifelong process."
Developing
A Mission
Statement
 Developing a mission statement can be
quick culture-specific, i.e., participants may
use methods ranging from highly analytical
and rational to highly creative and
divergent, e.g., focused discussions,
divergent experiences around daydreams,
sharing stories, etc.

 Therefore, visit with the participants how

they might like to arrive at description of
their organizational mission.
STEPS IN CREATING A
MISSION STATEMENT
A. When wording the mission
statement, consider the
organization's products,
services, markets, values, and
concern for public image, and
maybe priorities of activities for
survival.
B. Ensure that wording of
the mission is to the extent
that management and
employees can infer some
order of priorities in how
products and services are
delivered.
C. Consider any changes
that may be needed in
wording of the mission
statement because of any
new suggested strategies
during a recent strategic
planning process.
 D. When refining the
mission, a useful exercise
is to add or delete a word
from the mission to realize
the change in scope of the
mission statement and
assess how concise is its
wording.
E. Ask the question? Does the
mission statement include
sufficient description that the
statement clearly separates the
mission of the organization from
other organizations?
 Articulating Mission
Statement
.> Purpose - why the organization exists, and what it seeks to
accomplish

> Business - the main method or activity through which the

organization tries it fulfill this purpose

> Values - the principles or beliefs that guide an organization's

members as they pursue the organization's purpose
AS A MATTER OF FACT …..

 An organization's ability to articulate

its mission indicates its focus and
purposefulness.
 A mission statement communicates
the essence of an organization to the
reader.