“Brand Awareness of Airtel”

By
Satyanarayana V
 INTRODUCTION TO BRAND AWARENESS

In this competitive world, the “Brand plays an

important role and a brand is very prominent asset
owned by an organization. Brand is endowed with
awareness, perceived quality, associations and brand
loyalty. Brand is presented as creative idea.
 TYPES OF BRANDS

Brand

Manufacturer Brand National Private Single Multiple Family

Brand Brand Brand Brand Brand
 STATEMENT OF THE PROBLEM

This project has mainly been taken up to understand

the brand awareness, buying motives to ensure the
“Brand awareness towards AirTel Mobile
connection” apart from this, it is to understand the
new opportunities in the market for the improvement
of brand awareness and sales towards the products.
 COMPANY PROFILE

• BHARTI ENTIREPRISES has been at the forefront of

technology and has revolutionized telecommunications with
its world class products and services established in 1976.
• Bharti has been a pioneering force with the telecom sector
with many firsts and innovations to its credit .
• Bharti also manufactures and exports telephones terminals and
cordless phones.
Bharti tele-ventures current business includes:

• Mobile service
• Fixed line
• National and international long distance service
• VSAT, Internet service and network solutions

Bharti tele-venture is India’s leading private sector

provides of telecommunication service based on its
strong customer base consisting 8.28 million mobile.
 ORIGIN OF THE ORGANISATION

• AirTel comes from Bharti enterprises Ltd

• AirTel provides a range of services, which includes
postpaid and prepaid
• It is a leading cellular service provide with a footprint
of services in 15 states covering all 4 metros. It has
4.5 million satisfied customers
 AIRTEL AS A BRAND

• The AirTel brand image is created through consistent

application of a carefully developed visual identity
• AirTel visual identity helps to create instant brand
recall and strengthens the relationship that it audience
have with it.
• The AirTel visual identity has different elements that
work together to create a strong and consistent for the
brand.
The most important of these are As Follows:

• The AirTel logo

• The AirTel Image style
• The AirTel typographical style
• The AirTel color palette
 Services Of The Organization

• Fun Unlimited
• Mobile Plus
• Anytime anywhere
• Business on the Move
• Call Management
• Others
SUGGESTIONS:

• That AirTel should make their plans more economical for all
classes.
• That AirTel should focus on the age group of 50 and above.
• That AirTel should make new and lucrative strategies and
schemes separately for students and pensioners to make them
brand loyal.
• That AirTel should focus more on music, theme of advertising
than the brand ambassador.
• That no doubt AirTel is a popular brand. it should creates
brand identity extends to rural and remote areas too.
CONCLUSIONS :
It is concluded that the over all field of
AirTel is appreciable, If AirTel continues its
brand identify, awareness, image and service
as it is doing now it would not be exaggerating
AirTel may force other brands vanish from the
market.

“AirTel has swept the market in a true sense”