THAILAND

‘The Free
Land’
 orm of Government: Constitutional Monarchy
opulation: 65,905,410
Religion: Buddhism, Muslim, Christianity
anguage: Thai, English, Mandarin, Isa
GDP: $272.1 Billion
abor Force: 37.78 Million
-Tin - rubber
- natural gas -
tungsten
- tantalum - timber
- lead - fish
- gypsum - lignite
- fluorite - land
Mining and minerals
- Major minerals include fluorite, gypsum, lead, lignite,
natural gas, rubber, tantalum, tin and tungsten
- Tin mining industry has declined sharply since 1985
- As of 2008, the main mineral export was gypsum.
-In September 2003 , the government relaxed severe
restrictions on mining by foreign companies and reduced
mineral royalties payable to the state
- 2nd largest exporter of gypsum
- In 2003, it produced more than 40 types of minerals but
80% were consumed domestically
Land
- In 1985, Thailand officially designated
25% of the nation’s land area for
protected forests and 15% for timber
production
- Protected forests have been set aside
for conservation and recreation while
production forests are available for
forestry industry
MAIN INDUSTRIES
 Agriculture, Forestry and Fishing
 Mining
 Industry and Manufacturing
 Services
 Tourism
 Banking and Finance
 MAIN INDUSTRIES
Agriculture, forestry, and fishing
 Rice is the country's most important crop, leading
exporter
 Other agricultural commodities produced in significant
amounts include fish and fishery products, tapioca,
rubber, grain, and sugar
 Exports of industrially processed foods such as canned
tuna, pineapples, and frozen shrimp are on the rise.
 In 1985 Thailand officially designated 25 percent of the
nation's land area for protected forests and 15 percent
for timber production

Rice plantations in
the rural areas of
Bangkok
 MAIN INDUSTRIES
Mining
-world’s 2nd largest tungsten producer
- world’s 3rd largest tin producer
-As of 2008, the main mineral export was gypsum, 2nd largest
exporter
-a rich source of sapphire, ruby, zircon, garnet, beryl, quartz,
and jade, and gems and jewelry were a large export item in
terms of value
-In September 2003 , the government relaxed severe
restrictions on mining by foreign companies and reduced
mineral royalties payable to the state
- In 2003, it produced more than 40 types of minerals but 80%
were consumed domestically
MAIN INDUSTRIES
• Industry and manufacturing
–Industry expanded at an average annual rate
of 3.4 percent during the 1995–2005 period
– The most important subsector of industry is
manufacturing
– Thailand is becoming a center of automobile
manufacturing for the Association of Southeast
Asian Nations (ASEAN) market
– light manufacturing such as jewelry and
electric appliances, computers and parts,
integrated circuits, furniture, plastics,
MAIN INDUSTRIES
• Services
– In 2007 the services sector, which ranges
from tourism to banking and finance,
contributed 44.7% of gross domestic
product and employed 37 percent of the
 workforce.
Tourism
 The tourism industry in Thailand truly took off when US soldiers started to arrive
in the 1960s for Rest and Recuperation (R&R) during the Vietnam war period
 has been receiving increased competition ever since Laos, Cambodia and
Vietnam opened up to international tourism in the 1980s and 90s
 Tourism makes a larger contribution to Thailand's economy than that of
any other Asian nation
MAIN INDUSTRIES
 Tourism
 actively targeting niche markets such as golf holidays, or holidays combined with
medical treatment
 The present monetary crisis, the 2008–2009 Thai political crisis and the 2009 flu
pandemic have had a very negative impact on foreign tourism to Thailand.
 Thai government proposed a support package to combat the tourism crisis,
amounting to 5 billion Thai baht spread over a 5 year period
 Thai strategy – giving visitors a worry-free vacation while enjoying all the value and
charm of Thailand
 AMAZING THAILAND, AMAZING VALUE
 Wat Phat Kow - Bangkok

uketAMAZING THAILAND,
i - Ph
PhiPh AMAZING VALUE
Koh

New Year’s Day

( from April 13, it was
changed
to January 1
MAIN INDUSTRIES
• Banking and Finance
- The banking industry in Thailand forms an
essential segment of the nation's financial
services industry
- the Asian financial crisis in 1997-1998 was
triggered by dangerous levels of nonperforming
assets in Thai banks
- free up the Bank of Thailand to focus on
monetary policy
- the Thai government is attempting to
strengthen the financial sector through the
consolidation of commercial, state-owned, and
foreign-owned institutions
- the government provides tax breaks to financial
institutions that engage in mergers and
acquisitions
 EXPORTS
$178.4 billion f.o.b. (2008 est.)
country comparison to the world: 26

Exports - commodities:
textiles and footwear, fishery
products, rice, rubber, jewelry,
automobiles, computers and electrical
appliances
Exports - partners:
US 12.6%, Japan 11.9%, China
9.7%, Singapore 6.3%, Hong Kong
5.7%, Malaysia 5.1%
 EXPORTS
- Japan is almost near to becoming Thailand's largest export
destination, giving credits to tariff cuts under the Japan-
Thailand Economic Partnership Agreement (JTEPA)
- Recovery from the financial crisis depended heavily on
increased exports to the rest of Asia and the United States
- Thailand has joined the ranks of the world's top ten
automobile exporting nations
- Thailand's implementation of more outward-oriented
policies, which include placing export and domestic
sectors on a more equal footing, have created a more
open economy and have increased the exposure of
Thailand's industry to international competition
 IMPORTS
Imports:
$179 billion f.o.b. (2008 est.)
country comparison to the
world: 25
Imports - commodities:
capital goods, intermediate goods and
raw materials, consumer goods, fuels,
oil
Imports - partners:
Japan 20.3%, China 11.6%, US 6.8%,
Malaysia 6.2%, UAE 4.9%, Singapore
4.5%, Taiwan 4.1% (2007)
TRADE
AGREEMENTS/ORGANIZATIONS
 Japan-Thailand Economic Partnership Agreement (JTEPA)
 member of the World Trade Organization (WTO) and the Cairns
Group of agricultural exporters
 art of the ASEAN Free Trade Area (AFTA)
 has actively pursued free trade agreements, a China-Thailand
Free Trade Agreement (FTA) commenced in October 2003. This
agreement was limited to agricultural products, with a more
comprehensive FTA to be agreed upon by 2010
 Thailand also has a limited Free Trade Agreement with India,
which commenced in 2003; and a comprehensive Australia-
Thailand Free Trade Agreement which started 1 January 2005.
 Thailand started free trade negotiations with Japan in February
2004, and an in-principle agreement was agreed in September
2005. Negotiations for a US-Thailand Free Trade Agreement are
underway, with the fifth round of meetings held in November
2005.
 HISTORY

10th century AD

S S
outhern China outheast Asia
Tai- Lao speaking people
• States:
Sukhothai, Chiangsaen and Chiangmai as Lanna Kingdom , Ayutthaya
kingdom
 19th and early 20th centuries
 European colonial powers
 Thailand survived as the only Southeast Asian state to avoid
colonial rule
**After the end of the absolute
monarchy in 1932, Thailand endured
sixty years of almost permanent military
rule before the establishment of a
democratic elected-government system
 HISTORY
 Post-1973
• King and General Prem Tinsulanonda – Monarchy
• Difficult and sometimes bloody transition from military to civilian rule

• Revolution of 1973
• Inaugurated a brief, unstable period of democracy, with
military rule being reimposed after the
6 October 1976 Massacre.
• 1980s
• Thailand was ruled by Prem, a democratically-inclined
strongman who restored parliamentary politics
 HISTORY
 2001 onwards
• The populist Thai Rak Thai party, led by prime minister
Thaksin Shinawatra, came to power
• Attacked by several charges:
 human right abuse
 suppression of freedom press
 conflict of interest
 anti- monarchy
 corruption
• Mid-2005
 Sonthi Limthongkul
• the foremost Thaksin's critic
• founded an opposition mass movement called 'the
People's Alliance for Democracy (PAD)
 HISTORY
 September 19, 2006 after the dissolution of the parliament, Thaksin
then became the provisional government
 Lieutenant General Sonthi Boonyaratglin
 bloodless coup d'état
 23 December 2007
 general election
 Samak Sundaravej of the People Power Party
 Mid-2008
 People's Alliance for Democracy (PAD)
 led large protests against the government of Prime Minister
Samak Sundaravej
 December 15, 2008
 Abhisit Vejjajiva of Democrat Party as Thailand Prime Minister
 THAI POLITICS
Political /Legal Environment

• Change in 1932
•Western democracy
•change from absolute to constitutional monarchy
•transfer of power to the constitution-based system of
government
•10 December 1932
•King Prajadhipok signed Thailand's first constitution
 THAI POLITICS
Major Ingredients in Thai Politics
 The Monarchy

 The Executive branch

 The Legislative branch

 The Judiciary Branch

The Government
 The cabinet is responsible for the administration of thirteen
ministries and the Office of the Prime Minister
 The Office of the Prime Minister is a central body
 primary subdivisions are the Budget Bureau; the National
Security Council; the Juridical Council; the National Economic
and Social Development Board; the Board of Investment; the
Civil Service Commission and several other organizations vital
to the formulation of national policy.
 The fourteen ministries are divided on functional basis
 The head of career civil servants in each ministry is the
permanent secretary
 administrative control over all the departments of the ministry,
each of which is headed by a director-general, also a career
civil servant.
 The Armed Forces
 Three branches
 Royal Thai Army (RTA)
 Royal Thai Navy (RTN)
 Royal Thai Air Force (RTAF)
 The King is Commander-in-Chief of the Royal Thai Armed
Forces
 Governed by the Supreme Command Headquarters
 THAI POLITICS
4 Prime Ministers in 2 years

Surayud Chulanont 1 Oct2006 – 29 Jan 2008 -accused of economic

mismanagement
-forest reserve
encroachment
Samak Sundaravej 29 Jan 2008 – 9 Sept -violated the Thai Consti
2008 by being paid for his
appearances in his TV
cooking shows
Somchai Wongsawat 18 Sept 2008 – 2 Dec -brother-in-law of
2008 Thaksin
-accused of violating the
constitution by holding
shares in Thailand's CS
LoxInfo PCL

Abhisit Vejjajiva 2 Dec 2008 – present

 The Abhisit Vejjajiva
Administration
 "We have assumed office through the
democratic parliamentary process, and my
government is committed to fostering
reconciliation and harmony in Thai society. I
have also sought to make clear from the
very start that my government will uphold
the rule of law. We will emphasize good
governance, accountability, honesty, and
integrity in discharging our responsibilities
as the people’s government."
(An excerpt from Prime Minister Abhisit Vejjajiva’s remarks
at the reception for the diplomatic corps and heads of
international organizations in Thailand, Government
House, 14 January 2009)
 The Abhisit Vejjajiva
Administration
 was formally endorsed by King
Bhumibol Adulyadej as Prime
Minister on 17 December 2008
 ascended to power amid a global
economic crisis
 Abhisit's first act as Prime Minister
was to send SMS texts to tens of
millions of Thai mobile phone users
 The Abhisit Vejjajiva
Administration
 The message, signed "Your PM", asked
people to help him solve the country's
crisis
 Abhisit was criticized for violating
privacy regulations in the mass SMS
 The National Telecommunication
Commission says that mobile phone
service providers may not exploit client
information, including phone numbers,
without their consent. However, it did
not seek actions against Abhisit
 The Abhisit Vejjajiva
Administration
 Prime Minister Abhisit said that the
Government would perform its
duties, based on four principles:
 protect the monarchy and prevent any
infringement of the inviolable royal
position
 foster reconciliation and harmony on the
basis of righteousness, justice, and
concurrence of all sectors of society
 The Abhisit Vejjajiva
Administration
 calls for economic revival to ensure
sustainable growth and minimize
economic impacts on the people
 develop democracy and the political
system for greater stability, in
compliance with the rule of law
 The Abhisit Vejjajiva
Administration
 The Prime Minister also gave nine principles as guidelines
for Cabinet members to follow:
1- All Cabinet members should adopt the principles in the
royal speech of His Majesty the King given to the new
Cabinet members when they were sworn in
2- all ministers should work with honesty
3- quick operations with efficiency and in harmony
4- all Cabinet members must attend parliamentary
sessions regularly
 The Abhisit Vejjajiva
Administration
6- all ministers should care about the people’s
feelings and views
7- All ministers were told to listen to the
people and support the process of public
hearings and related matters
8- members must be ready to be scrutinized,
and their responses and explanations must
be based on facts and rationality
9- all ministers must respect the law, and their
political responsibility should be higher than
their legal responsibility
 The Abhisit Vejjajiva
Administration
- PM Abhisit’s administration is cored
on the following values as reflected
in the principles he has given:
good governance,
accountability, honesty,
and integrity
 The Abhisit Vejjajiva
Administration
 national administration plan:
- efforts to restore reconciliation and
harmony in Thai society as an urgent policy
of his administration
- need to limit the scope of political conflicts
- the justice system should be free from
political interference
- officials serve as mechanisms to translate
government policies into action
 PM Abhisit on:
PUBLIC HEALTH ICT
-continued the Surayud junta's -(ICT) policy focused on
policy of compulsory licensing censorship of internet sites
of pharmaceuticals that he considered offensive
to the monarchy
LEGISLATION DEFENSE
-proposed a stricter new lese -approved the purchase of 6 JAS
majeste law that would make 39 Gripen fighter aircraft from
"contemptuous tones" and putting Sweden, which costs 19.5 billion
inaccurate content about the Thai Baht
monarchy on the Internet a -reshuffling of military staff
criminal offense
CELEBRATION OF MONARCHY
-made celebration of the
monarchy and suppression of
critical discussion of the institution
major priorities
KEY PLAYERS IN POLITICS AND
ECONOMY
 In Governing Coalition
 Democrat Party (Phak Prachatipat), (Occupies 173 out of 480 seats in
the House of Representatives of Thailand (ca. 36%))
 Proud Thais Party (Phak Bhum Jai Thai) (founded in 2008 by former
members of the NDP), (Occupies 46 out of 480 seats in the
House of Representatives of Thailand (ca. 10%))
 Thai Nation Development Party (Phak Chart Thai Pattana) (founded in
2008 by former members of the CTP), (Occupies 29 out of 480 seats
in the House of Representatives of Thailand (ca. 6%))
 For the Motherland Party (Phak Pua Paendin) (founded in 2007),
(Occupies 26 out of 480 seats in the
House of Representatives of Thailand (ca. 5%))
 Thais United National Development Party (Phak Ruam Jai Thai Chat
Pattana) (founded in 2007), (Occupies 10 out of 480 seats in the
House of Representatives of Thailand (ca. 2%))
KEY PLAYERS IN POLITICS AND
ECONOMY
 In Opposition
 For Thais Party (Phak Puea Thai), (Occupies 187
out of 480 seats in the
House of Representatives of Thailand (ca. 39%))
 Royalist People's Party (Phak Pracha Raj) (founded
in 2006), (Occupies 9 out of 480 seats in the
House of Representatives of Thailand (ca. 2%))
 New Formed Parties
 New Politics Party (Karn Muang Mai),
Parliamentary grouping of the
People's Alliance for Democracy
KEY PLAYERS IN POLITICS AND
ECONOMY
 Banned Parties
 Thai Rak Thai Party (Phak Thai Rak Thai) – dissolved by
the Constitutional Court of Thailand on May 30, 2007
for violating electoral laws
 People's Power Party (Phak Palang Prachachon) –
dissolved by the Constitutional Court of Thailand on
December 2, 2008, for violating electoral laws
 Thai Nation Party (Phak Chart Thai) – dissolved by the
Constitutional Court of Thailand on December 2, 2008,
for violating electoral laws
 Neutral Democratic Party (Phak Matchima) – founded in
2006, dissolved by the Constitutional Court of Thailand
on December 2, 2008, for violating electoral laws
 MAJOR ACCOMPLISHMENTS OF
THAILAND
 Exports -No. 1 exporter of rice in southeast
asia
 Education - New legislation allowing all
children in Thailand regardless of ethnicity or
citizenship status to attend regular schools
 Only nation in SEA that was not colonized
 One of the top manufacturers of automobile
Present Concerns/Problems -
Economic
 Economic recession
 Unemployment in January 2009 soared by 880,000
compared to December
 Abhisit responded to the crisis with borrowing and
increasing the budget deficit, handouts, and general
budget cuts. In order to finance his stimulus program,
Abhisit successfully rescinded a law that banned it from
borrowing more than 20% percent of its spending
 Abhisit on poverty - approved the one-time issuance of
2,000 Baht (approximately 75 USD) checks to people
making less than 15,000 Baht (approximately $500) a
month.
Present Concerns/Problems -
Economic
 From 2004 to 2006, Thailand’s poverty
headcount fell by almost 2 percentage
points (over 1 million people) with most
of the reduction occurring in rural areas.
This trend is expected to have continued
in 2007 and early 2008. But there is
evidence that the urban poor, as well as
the rural poor engaged in fishing and
other non-farm activities have been
adversely affected by the higher food
prices
Present Concerns/Problems -
Political
 South Thailand insurgency
- It has produced several human rights issues
on both sides (government and insurgents)
- Poverty and economic problems have also
been cited as a factor behind the insurgency
- Muslims in the border provinces have lower
levels of educational attainment compared to
their Buddhist neighbors
- they also had reduced employment
opportunities
Present Concerns/Problems -
Political
 Escalation of Violence
 Caused by insurgency
 On 22 November 2006, Wan Kadir Che
Wan, leader of Bersatu, an umbrella
organization for southern separatist
groups, told Al Jazeera television that
the Al-Qaeda-linked Jemaah Islamiyah
(JI) terrorist network was helping local
insurgents stage attacks in Thailand.
Recommended Solution of the
Insurgency
 On March 2005, respected former Prime Minister Anand Panyarachun was appointed as chairman
of the National Reconciliation Commission, tasked with overseeing that peace is brought back to
the South. A fierce critic of the Thaksin-government, Anand frequently criticized the handling of
the southern unrest, and in particular the State of Emergency Decree. He has been quoted to
have said, "The authorities have worked inefficiently. They have arrested innocent people instead
of the real culprits, leading to mistrust among locals. So, giving them broader power may lead to
increased violence and eventually a real crisis." Unfortunately, the situation deteriorated from
2005 to 2006, with escalating violence, especially among teachers and civilians. Despite much
criticism of the Thaksin-government's policies, Anand refused to submit the NRC's final report,
choosing instead to wait for the results of the 2006 legislative election.[36]
 Anand finally submitted the NRC's recommendations on 5 June 2006.[37] Among them were
 Introducing Islamic law
 Making ethnic Pattani-Malay (Yawi) as a working language in the region
 Establishing an unarmed peacekeeping force
 Establishing a Peaceful Strategic Administrative Centre for Southern Border Provinces
 The Thaksin government vowed to implement the recommendations.
However, the recommendations were vigorously opposed by
Prem Tinsulanonda, the President of King Bhumibol Adulyadej's Privy
Council, who stated "We cannot accept that [proposal] as we are Thai. The
country is Thai and the language is Thai... We have to be proud to be Thai
and have the Thai language as the sole national language".
Present Concerns/Problems -
Environmental
 Deforestation
-Efforts to convert forested land for agriculture,
such as slash-and-burn agriculture, have greatly
reduced forest cover in Thailand in the past.
 Overfishing
- Excessive fishing has reduced fish catches by
as much as 90%.
- For small-scale fisher folk, decreasing catches are
leading to conflicts with commercial operators.
Present Concerns/Problems -
Environmental
 Pollution
- Thailand’s industrial expansion and
population growth have caused increased
pollution levels. A decrease in air quality is also
causing major health impacts.

- As a result of growing untreated domestic and

industrial wastewater and solid hazardous wastes,
approximately one third of Thailand’s surface
water bodies are considered to be of poor quality.
- Pollution also affects the marine environment.
Red tides, caused by excessive algal growth and a
result of pollution, oil spills, and invasive species
are some of the factors that are affecting
Thailand's marine biodiversity.
 The Future of the
Country
Improving the country’s competitiveness through
significant opportunities
 Thailand has a bright future for developing its domestic
market and preparing itself to be the world's leading food and
alternative-fuel supplier once the economy recovers. There
will be opportunities for Thailand when other countries seek to
secure their food and fuel supply. The price of food and fuel
will go up, due mainly from demand in China and India.
Hence, Thailand should take the opportunity to strengthen its
competitiveness so that it can step forward and be one of the
main global food and fuel supplier.
 The Future of the
 Country
Agriculture
- adapting to global changes such as
competition from China, changes in consumer
behavior and urbanization of societies
- producing an environmentally sustainable
alternative farming systems
 The Future of the
 Country
Tourism
- Not focused on inviting visitors or tourists only but
also on attracting potential investors (clarifying
various issues such as convenience, safety and
commitment to deal with the needs of tourists)
- Developing medical tourism as another form of
investment opportunity
- Capitalize on the global popularity of Thai
cuisine, boost exports of Thai agricultural
products and help visitors enjoy a higher
quality of culinary experience across the vast
range of dining options in the kingdom
The Challenge

 The challenge for Thailand in boosting its

competitiveness in the short term is to create
political stability, which is also significant for
improving the Kingdom's economic performance.
In the long run, the Kingdom should take serious
action to develop human resources in terms of
education and technological skills and pay more
attention to improving the quality of healthcare
services and boosting environmental awareness.
 Opportunities to be
 Explored
Tourism is recognized as one of the fastest
growing industries in the world. Tourism
activities entail economic, social and
environmental benefits as well as adverse
impacts
 Thailand is heavily engaged in promoting
tourism along the Asian Highway Network.
Therefore, a plan of action for sustainable
tourism needs to be integrated and
implemented in the country
Opportunities to be
Explored
 Promoting the use of ethanol as a substitute
of oil petroleum to prevent further higher
consumption of oil than production
 Promotion of medical tourism
 Taking advantage of opportunities in
automobile export (tying up with multi-
national automobile companies)
 Developing agriculture to increase export on
major crops
International Conflicts
 separatist violence in Thailand's predominantly
Muslim southern provinces prompt border
closures and controls with Malaysia to stem
terrorist activities;
 talks continue on completion of demarcation with
Laos but disputes remain over several islands in
the Mekong River
 Cambodia and Thailand dispute sections of
historic boundary with missing boundary markers;
 in 2004, international environmentalist pressure
prompted China to halt construction of 13 dams
on the Salween River that flows through China,
Burma, and Thailand
International Conflicts

 Illicit drugs:
 a minor producer of opium, heroin, and
marijuana; transit point for illicit heroin
en route to the international drug
market from Burma and Laos;
 eradication efforts have reduced the
area of cannabis cultivation and shifted
some production to neighboring
countries;
International Conflicts
 In April 2009, "large-scale fighting"
erupted between Thai and Cambodian
troops amid the 900-year-old ruins of the
Preah Vihear Hindu temple near the
Cambodian border. The Cambodian
government claimed its army had killed at
least four Thais and captured 10 more,
although the Thai government denied that
any Thai soldiers were killed or injured.
Two Cambodian soldiers were killed and
three Thai soldiers were killed. Both armies
blamed the other for firing first and denied
entering the other's territory
Threats to the Future

Agriculture
 major source of agricultural growth is
the expansion of cultivated land at the
expense of forest area
 Due to climate change, water shortages
could be experienced—would yield
negative impact on agriculture
 This may adversely affect the
production of crops for exports
Threats to the Future

 Political instability
 Sustained South Thai insurgency
 Growing Sex Tourism
Events – Global Impact

 The Asian financial crash and

economic crisis originated in
Thailand in the summer of 1997
 Global Recession
 Tsunami in 2004
 Avian Flu Outbreak
 SWOT ANALYSIS
STRENGTHS
-1ST –Exporter of rice
-Growing industry of Tourism
-Growing export industry of
automobiles
-leading exporter of mining
minerals
OPPORTUNITES
-Use of ethanol as a substitute
for petroleum
-Increase Exports by developing
agriculture, auto and other
export industries
-Sustainable Tourism
WEAKNESSES
-Political Instability
-Insurgency
-Greater oil consumption than
oil production
-Negative balance of trade
(higher imports than exports)
-High rate of corruption (CI-
3.6 ranked 84th- world 14th -
SEA)
THREATS
-sustained South Thai Insurgency
-Future political crackdown
-Climate Change
-Growing Sex Tourism
 Multinational Companies
AUTO ALLIANCE THAILAND

 AutoAlliance (Thailand) Co., Ltd. was established in November 1995 as a joint venture
company between Ford Motor Company and Mazda Motor Corporation, to produce
pickup trucks for both local and overseas markers. Ford, which own 50% of the
company's shares, is the major share holder while Mazda, with 45%, hold a slightly
smaller stake. The remaining 5% stake is of Mazda Sales (Thailand) Co., Ltd.

AAT invested over US$ 500 million on building the first state-of-the art integrated
vehicle automobile manufacturing plant in Thailand, which comprises stamping, body
construction, paint, engine, trim & final assemble, and KD packing sectors. The
company located on an area of 529 rai in the Eastern Seaboard Industrial Estate,
Rayong Province, is granted promotional privileges by the Board of Investment (BOI).
 AAT is a global success story for Ford and Mazda worldwide; they are recognized as a "Center of
Excellence for Quality" exporting to more than 130 countries.

 
 Multinational Companies
AUTO ALLIANCE THAILAND

 As a Ford and Mazda joint venture, AAT helps set the

standards of automobile manufacturing in Thailand.
 Back in year 1995, Ford and Mazda were attracted to
Thailand's potential as an automotive hub, and their decision
to jointly establish AAT made Thailand an important
manufacturing base for both their local and foreign markets.
 The AutoAlliance facility currently produces three major
models – the Ford New Ranger, Mazda BT 50 and Ford
Everest.
 Multinational Companies
WEGO TRADING CO., LTD.

 Established by a group of companies involved in selling cars

for more than 30 years, WEGO TRADING CO., LTD., is an
exporter in Sub Utility Vehicles and Pick up Trucks. With export
clients from different parts of the world, the company ensures
quality and service to the best.

They supply accessories and spare parts for the vehicles

concerned. Toyota, Ford, Isuzu, Mitsubishi, Nissan, Mazda and
Chevrolet are the different range of vehicles they supply.

 
 Multinational Companies

DUTCH MILL CO., LTD.

 Dutch Mill Co., Ltd. is one of Thailand's largest manufacturers

and marketers of dairy products. The company has such
products as UHT yoghurt drink, UHT fresh milk and ice lolly. The
company was established in 1984 under the name of Profood
Co., Ltd. and was renamed Dutch Mill Co., Ltd. in 1991. Dutch
Mill employs a total of 1,300 employees including 11 engineers
and 10 quality assurance staff. Its market is in East and
Southeast Asia including the Philippines
 They are currently in partnership with Monde Nissin Corporation
in the distribution of Dutch Mill products in the Philippines