E Business replacing Traditional Business Models

By Team 5

Archisman Chaterjee A013
K Monika Reddy A028
Kumar Rohan A042
Ravneet Singh A052
Kriti Verma A055
Business to ecommerce transitions
Matrimonial Industry
Shaadi.com
Competitor analysis
Business models
Online trust building
Business analytics
Security & Confidentiality
Additional Service Provisions
Road ahead

Traditional Business
Core Business Value
Evolution
Core Service
Evolution
E Commerce
Business transformation is a constant part of business life
Creation of Internet based companies changing the way business is carried out
Successful ecommerce activities depend on the partners involved in product or
service
Business opportunities of the Internet are being adopted at different speeds by
different customers and regions worldwide
Establishing a balanced approach to the transition is more than an issue
Solution is managed transition of all business functions to integrate new
technology and processes in a manner appropriate to the business`s strategic
objectives

Business worth Rs 500 Crores
On average there are more women on the market than men.
30-36 age group, there are 15 women to one man
26-30 age group, there are 7 women to one man
20-25 age group, the ratio changes and there are 2 men to
one woman
Online Matrimony market is valued at Rs 600 Crores;
growing at around 30% annually (IAMAI)
35-40 Million registered profiles, 20% posted on someones
behalf
93% of revenues come from subscribers, rest from
advertisements
Very high margins; 50-70% margins


Strengths

Easier Profile tracking of customer
Scope to vary multi channel pricing
Weakness

No procedure in place for profile
verification
Lack of CRM
Threats

False rumors
User profile theft & IP hacking
IP cloning
Opportunities

Use of better data analytics
better revenue models through
other wedding related services
Began in 1996, in the ear of dot com boom, and emerged to be the worlds leading
matrimonial services in the world
Objective was to provide Indians with a superior matchmaking experience by
expanding the opportunities available to meet potential life partners


Business
segments
Shaadi.com
Select
shaadi
VIP
shaadi
Shaadi
centre


Understand the needs and
concerns of customers
through tireless research
and analysis
Provide superior match
making services while
protecting the privacy and
security
Provide customers
complete control through
interfaces and features that
can help them identify,
filter and contact potential
partners
They have began the mobile segment, keeping abreast with the latest technologies.
Apart from the mobile app, they have tied up with many Vodafone to send details through
an SMS service


Awareness Exploration Familiarity Commitment Separation
Life Cycle of a customer on a matrimonial website
Offline online
60%
40%
The 40% constitutes of players like
jeevansaathi.com, shaadi.com, bharatmatrimonial etc
Jeevansaathi and bharath matrimony stand first for
the per day page visits and the number of registrations
per day
In spite of the lag, Shaadi.com stays ahead in terms
of revenues and number of converts due to the whole
range of additional services and customer engaging
activities they provide
At the regional level, there are language and caste
specific website which are potential threats to
shaadi.com
Advertising Subscription
Lead
Generation
ECommerce
travel and tourism industry
offering exquisite
honeymoon destination
Makaan.com giving you the
best flat rates in premium
locations in Pune, Delhi etc
The subscription fee model is a huge
revenue-spinner for portals
Kind of service being availed
Time period for which the service
being availed
Could range from anywhere between
2K- 50K
Leading prospective
buyers to the website for
final transaction
Consists of all the transactions taking
place via the website
Transaction for astrological match
making
Expert Advice
Sale of wedding related items

Online trust building is the basic platform on which this business runs.
Professional looking and user friendly website
Successful transaction ratio
Timely and relevant information
Social Proof: Testimonials for building online
credibility
Risks

Database security
Verification of profiles
Authenticity of profiles
Payment gateways
Badmouthing
Big competitive players

Risk Management

Verification,
Authentication,
Validation via Automated
check as well as Manual
check
Shaadi.com has defined 6 cs required for a happy married life
Compatibility a set of common interests
Chemistry attributes that make two people click each other
Commitment understanding to make the relationship work
Community network of friends and family to support
Communication - express and share feelings
Compassion a human quality
Based on these factors they calculate a composite score before displaying the profiles
to the customer
o Data related to these factors is collected from the customer during the enrollment
o Internal weights are allotted to each factor
o This score is then used to match the profiles
Misrepresentation of facts/Frauds
False & fake profiles on the website
Defamation of people by using their stats to make a profile
Phishing
Misuse of credit/debit card information
Hacking/Harrassment
Areas of Concern
Security Measures
VeriSign certification
Match Guarantee
Phone Security
Photo Security
Abuse Prevention & Detection Systems
Accept & Decline System
Horoscope matching
35-40 million profiles register online. 10% convert in marriages, and
horoscope plays an important role
E Chatting Facilities
The average time period for conversion is 3 months
Extended Service
Specific community, interest, late marriage, second marriage, global
matrimony, elite matrimony
Pre and Post marriage counseling sessions for singles and
couples
Rural Market
Extending the shaadi centers to rural markets due to lower internet
penetration
Build a complete ecosystem, by extending services through brick & mortar
stores
Business Consolidation
Bring multiple business under the same website like offering discounts on
honeymoon package or a purchase of new house for newly wed couples
Business analytics
Usage of the data to offer better services to the consumers
References

http://www.shaadi.com/
indianmatrimonialproject-140315122706-phpapp01.pdf
Online dating and motrimony reports - EuroMonitor