Logisitcs,Media

Promotion,Government rules&
Law


Logistics
It is management process of the flow of
goods between the point of origin & the point
of consumption in order to meet some
requirement.
It is the process of planning, implementing &
controlling the effective & efficient flow of
goods & services from the point of origin to
the of consumption.
The logistic cost of company is estimated to
be around 2% of its sales.
Types of logistics
Inbound logistics
It concentrates on purchasing & arranging the
bound movement of materials, parts, finishished
inventory from supplies to manufacture or
assembly plants warehouses or retail stores.
Outbound logistics
It is related to the storage & movement of the
final product & the related information flows
from the end of the production line to the end
user.


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Logistics management
A process of satisfying customer need
through coordination of material &
information flow that extend from the market
through the firm operation and beyond that
to the suppliers.
A shift to an intergrated orientation from the
conventional manufacturing & marketing
have been considierd as separate activities
each having different priorities.
Factor affecting logistics
effectiveness
Logistics chain moves the product from
vendors to the customers & in between the
product moves through the manufacturing
process , warehouses , distributors etc.

Transportation
strategy
Customer
need
Mode of
transportation
Relationship
with carrier
Carrier
performances
Media Promotion
Promotion may be define as the coordination
of all seller iniliated efforts to setup channels of
information & persuasion to facilitate the scale
of a good or service promotion is most often
intended to be a supporting component in
marketing mix.
Media plays an important role in collection of
data because majorly the consumer remains in
touch with various media like T.V., radio, laptops
,internet, newspaper etc. This all media forms a
part of human being
It also helps in overseas market research.
Objectives of media
promotion
1. To stimulate sales amongst present former &
future consumer. It involves a decision
regarding the media.
2. To communicate with consumer.
3. To increase support
4. To protect an image.
Media promotion & media helps a researcher
to collect data fastly without any hinderance
so that data collection becomes simplified.
It may be through direct mail which gets
forwarder to large number of people.
Media promotion thus helps a researcher to
help a respondant to arrive & solve question
esaily.


Media planning
The design of a strategy that show how
investment in advertising time & space will
contribute to the achievement of marketing
objectives.

Media Terminology
A series of decision involving the
delivery of message to audiences
Goal to be attained by the media
strategy & program
Decision on how the media objectiv
objectiv can be attained
The various categories of delivery s?s
s/s including boardcast & print
media
Media
planning
Media
objective
Media
strategy
Media
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Either radio or television network or
local station boardcasts
Publication such as newspaper
magazines, direct mail, outdoor etc
The specific carrier within a medium
category
Number of different audience members
exposed least once in a given time
period.
Boardcast
Media
Print
Media
Media
vehicle
Reach
Government Rules &
Regulation
1. Through ECGC, RBI, IDBI, & Other
promotional institutions always provide
guidelines for the new market development
for the OMR & that will be operated by
government institution.
2. For the collection for the primary data
government collect the various type in
between that.
3. Government restrict the agencies which will
be sometimes harmful in the image building
of the nations.
4. Government provide the special features to
the researcher.
For Example: The past 5 years Foreign Trade
amendment which will be needed to the
researchers.
Data Collection
Information to be collected during the field
survey will obviously depend upon the
research objectives since most OMR
conducted by Indian Exporting organization
is directed to the identification of export
potential, Data requirement for search
market
for search mkt research assignment is
indicating below:
Overseas Product Survey
Deemed potential
Projection
Market segment
Trading Parameters
Pricing
Payment terms
Promotion
Government rules & regulation
Government provide the market size & safe for
the researchers.
Government provide the infrastructure to the
researcher
Government provide the financial support to
the researcher which will be included all the
regulatory function of the banking sector.
Conclusion
OMR is must for successful export marketing . This is
most effective way of the changing requirement of
the changing requirement of the international/
market ,because of increase availability of published
data, many meaningful conclusion on market
condition can now be drawn slowly. On the basis of
desk based research only when it become impossible
so come to a difinate conclusion on the basis of
secondary data. The field research in the overseas
market should be capture the large market through
the hard capability of process which may be initially
but in the last that is very easy to the researcher.