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Thanh-Thuy NGO &
Andre Palmer
November 20, 2013
Gartner Maximizing Value
Gartner At A Glance
Learn From
Research
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Peers
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Expert
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Engagement
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analysts
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organizations
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interactions
Vertical
coverage in
nine industries
5,500
benchmarks
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inquiries
World's largest
community
of CIOs
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conferences
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Fortune 1000
75% of
Global 500
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consultants
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engagements

Gartner For Higher Education

We currently work with 64% of UK HE institutions
We work with 192 HE institutions across Europe
18 of Worlds top 20 Business Schools
Dedicated networking sessions for HE members across
university groups
Dedicated HE Forum in April for universities across Europe
Global webinars on a variety of HE specific topics
Monthly newsletter for HE members
Toolkits and case studies for members via Gartner portal



Gartner is the only ICT research and advisory firm with a dedicated
Higher Education Sector:
3
Delivering Value
Our Higher Education Clients tell us that we deliver value in the following ways:

CIOs, IT Executives and IT Professionals

Validation that they are making the right technology choices and therefore risk
mitigation
Save them time in researching technologies, vendors and producing RFPs, designing
presentations etc (Toolkits and Templates)
Improve the knowledge base of their teams
Provide independent vendor and technology advice
Save them money through contract reviews, cost control and cost avoidance
Help them communicate the value of IT to the business ( this helps to change
organizational culture, creates buy-in and lead to greater and quicker adoption)
Help them to improve customer and stakeholder satisfaction
Support them with incorporating emerging technologies into their existing
infrastructure to gain improvements in service
Provide guidance based on global best practice


4
Delivering Value
Students
Provide credible and independent research and analysis for dissertations and
coursework assignments
Help you to understand practically how organisations are using ICT to increase
efficiency, reduce risks and increase market share and profits
Provides a wealth of knowledge of the operations/challenges of companies that
will ultimately become your employers
Helps you to differentiate yourself from the competition which leads to greater
employability

Academic Staff
Develop course materials on the basis of what will be topical in business and ICT in
the future
Use the data and information to substantiate research papers
Use the Research for lesson purposes (Media, technology and business studies and
MBA programs)


Gartner Campus Access References
5
Johan Magnusson
Center for Business Solution
Director,
School of Business,
Economics and Law,
University of Gothenburg

Gartner Research Notes are valuable for our teachers, students and
researchers in our organisation. It is a complement to our
courses. Compared to the traditional contents it gives an
understanding of the current market where theories learnt by the
students are applied to real life. One example, is that our students
are given business case/ Challenges to solve and the access to
Gartner contents is used to propose a solution. Gartner Campus
access is also also a source of empirical data for our research on the
diffusion of innovations.
Agns Melot
Library Director
HEC Paris
+33 6 45 27 52 36
melot@hec.fr
Gartner database is very appreciated by our researchers and
students, mainly by our Mba and EMba students who are specialized
in Information System Management. They find all the information
they need to work on their case studies and future carreers.
Renaud Cornu-Emieux
EMSI Director
Grenoble EM
+33 4 76 70 61 11
renaud.cornu-emieux@grenoble-em.com
Gartner Campus is available for our teachers, researchers and
students. It is mainly used for the "thread cases" our students have
to drive. A thread case is a real world situation initiated by a
partner Organization to the University; a group of 4 to 6 students
that are engaged in initial or professional training will work for an
entire academic year on this. The purpose of these cases is to drive
innovation for the partner Organisation, and the experience for
students is as vocational as it is educational. The ability to access
Gartner knowledge, up to date case studies and a trusted
perspective outside of the academic Institution is an important
added-value for our students and our school. Thus, they have
access to very relevant information for innovating processes at any
time as well as driving personal research on every topic they find
interest in.
Gartner Campus Access References
6
Daniel Straimer
Student
Technische Universitt
Mnchen , Master of
Science
(M.Sc.) Technology
Management

Die Gartner Dokumente, auf die ich zugegriffen
habe, haben mir sehr geholfen. Vor allem die Hype
Cycles zu unterschiedlichen Branchen und
Schwerpunkten konnte ich in meinem Studiums-
Schwerpunkt immer wieder effektiv fr schlssige
Technologieanalysen und -prognosen nutzen. Sie
stellen eine renommierte und anerkannte
Informationsquelle bei Professoren sowie bei
verantwortlichen Entscheidern im
Unternehmenskontext dar und bilden daher fr mich
eine gute Grundlage fr berzeugende Universitts-
und Businessprsentationen.
David Green
University of Sussex
Tutorial Fellow, School
of Business,
Management and
Economics
"Working within the school of Business Management
and Economics we aim always to offer students
access to the most relevant and up to date
commercial information as well as our own research
led material. Knowing Gartner as the pre-eminent
source of "Knowledge Leadership" from my
Consultancy days I was delighted to discover that
ITS not only had a subscription for their own
business intelligence purposes but had generously
made full access to research papers available to
registered students and staff."
Reference: University of Gothenburg
Quotes from conversation 05.November 2013
7
Johan Magnusson
Center for Business Solution Director,
School of Business, Economics & Law,
University of Gothenburg


Research papers black-box the technology itself
and this is where Gartner gives more insight
Examples of Research related to using Gartner as
source of empirical data:
Ask, U. ; Magnusson, J. (2013). Conceptual Fluidity in
the study of Accounting Information Systems: The case
of Corporate Performance Management . International
Journal of Business Information Systems.

Magnusson, J. (2010). Professional Analysts and the
Ongoing Construction of IT Governance . International
Journal of IT/Business Alignment and Governance.

Magnusson, J. (2010). Unpackaging IT Governance.

Magnusson, J. (2012). Professional analysts and the
construction of IT Governance. Business Strategy and
Applications in Enterprise IT Governance.




Gartner Campus Access is highly valuable and
exclusive for our Students.
We tell students, this data is what you will most
need but because of the price you will never
have it in your first job.
There are many good schools, we look to
differentiate ourselves with outstanding quality
Gartner forming part of this concept
Additional source for the future decision-makers,
buyers or users role, to get to know the
technology market.
Aim: To make students better employable by
providing them with the skills they really need
Case studies: Format: Company, issues, identify
a number of challenges, map with a solution by
using Gartner Hype Cycle, Magic Quadrant,
identify the actors on the market.
Broaden students views. Example: If you need
to buy an ERP System, which type of technology
will you use? And then the student has to follow
the Gartner process to support his choice
I use real case studies with local companies or
the ones I bought from Harvard and let the
students solve them with Gartner.




Gartner Campus Access
8
University of
Leicester
http://www2.le.ac.uk/offices/itservices/about/whats-new/gartner-it-research-analysis-
available-now
Boston University

http://www.bu.edu/tech/about/professional-resources/gartner-research/
Georgetown
University
http://gartner.georgetown.edu/
Massachusetts
Institute of
Technology (MIT)
http://libguides.mit.edu/market
Harvard University
http://www.library.hbs.edu/go/gartner.html
Technischen
Universitt Mnchen

https://www.lrz.de/services/sonstiges/gartner/
Georgia Tech
http://gartner.gatech.edu/
Snapshot of the principal Gartner
Research
9
Easy-to-understand summaries of complex ideas
Extensive in-depth qualitative and quantitative
analysis
Based on extensive testing
Dynamic, continually refined frameworks
MarketScopes
Vendor Ratings
Magic Quadrants
Hype Cycles
Example of Researches: Social
Software
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Research
Avoid Five Critical Failures in Social
Media Projects
Top Use Cases and Benefits for
Successful Social CRM
Case Study: Social CRM: How a
$5,000 Investment in Social CRM
Yielded $440,000 in Sales
Social Software Vendor References
Show the How and Why of Adoption
Defining A Social Media Strategy:
Identify Audience and Engagement
Turn Information Into Insight With
Social Analytics
Events (non-
included)
Portal, Contents & Collaboration Summit
Symposium/ITXpo
Webinars
Cloud, Mobile, Social and Information Converge: Cool Vendors 2013
User Experience Design: From Web to Mobile to Social
Rethink Communication and Collaboration in the Social Network Age
Concepts defined
Implications,
Scenarios and
Case Studies
Technologies and
Vendors
Case Study: Social Initiative
Dramatically Improves a Company's
Customer Support and Profitability (2)
Dealing With 'Stay-Behinds:' How to
Encourage Social Software Usage in
Conservative Organizations
The Six Core Principles of Social-
Media-Based Collaboration
Maturity Model for Enterprise
Collaboration and Social Software
Social and the Nexus of Forces:
Supporting People's Interactions
A Concise Guide to Freemium Social
CRM Offerings
Hype Cycle for Business Use of Social
Technologies
IBM's Social Business Strategy in Its
Second Year
Magic Quadrant for Social Software in
the Workplace
11
Example: Hype Cycle for Social Software
Hype Cycle:
A hype cycle gives you
an overview of how a
technology or
application will evolve
over time.
Each technology on the
chart is linked to a
detailed definition and
an explanation on its
position on the cycle.
12
Exemple: Magic Quadrant for Social CRM
Magic Quadrants

A magic quadrant is a visual snapshot of a
markets direction, maturity and participants.
It depicts markets in the middle phases of
their life cycle by using a two-dimensional
matrix that evaluates vendors based on their
completeness of vision and ability to
execute.
Each point on the matrix is linked to a
definition and an explanation about its
position.
13
Example: Market Share for CRM Software
Total Software Revenue of the 10 Leading CRM Vendors, 2010-2011 (Millions of
Dollars)
2010 2011 Share (%) 2010 Share (%) 2011
SAP 1,998.7 2,324.8 18.9 19.3
salesforce.com 1,476.3 2,006.5 13.9 16.7
Oracle 1,749.3 1,918.2 16.5 16.0
Microsoft 793.3 901.0 7.5 7.5
Amdocs 408.5 434.1 3.9 3.6
Adobe 310.4 425.9 2.9 3.5
IBM 223.1 358.4 2.1 3.0
SAS Institute 307.3 344.8 2.9 2.9
Cegedim 218.7 232.3 2.1 1.9
RightNow Tech 147.4 187.4 1.4 1.6
Others 2,950.3 2,883.3 27.9 24.0
Total 10,583.2 12,016.4 100.0 100.0
CRM Software Market Share by Region, 2011
Total CRM Software Revenue Forecast, Worldwide, 2009-2016
Market share
Allow you to access qualitative and
quantitative data to analyze a
particular market in depth.
How to optimize your search?
14
Portal Presentation
15
Next events
Intuitive Research
Bar
Latest news,
research and reports
Alerts setting
Browse by themes
Browse by topics
Search operators
Gartner Research Engine works as Google do.
The <Space> character defaults to OR
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Operator USE Function
AND Cloud AND Storage Retrieves records containing all words listed
OR Cloud OR SaaS Broad search containing any of the words listed
NOT Mobile NOT Laptop Find entries that do not contain the word following NOT
Cloud Computing Search for words as a complete term
( ) Social AND (Cloud OR SaaS) Groups words or phrases for use with multiple operators
NEAR Library NEAR Universities Find words within 10 words of each other
BEFORE CRM BEFORE Payroll Find words in a relative order
AFTER SAP AFTER Payroll Find words in a relative order
* Patent* Truncation (wildcard), all forms of a root word
Snapshot of the Result Page
17
Check to include
Research older than
12 months
Filter Zone
Researchs Title
Authors
Research Summary
Related Topics
18