LIJU RAJU

SME-2013-21-19
1
INSTRUCTOR:
ASST.PRO.MARIYA

KUFOS
COCHI, INDIA

2
VISION
Lead the Indian industry and develop complementary product service .
3
MISSION
Maintain the product quality and the top position in the industry.
4
AWARDS
In 2009, got Best Entrepreneur award from Mahatma
Gandhi peace foundation of Kerala.& energy
conservation award from energy conservation society.
In 2010 gaining best entrepreneur award from Nehru
peace foundation of Kerala.
2010-2011 got the best entrepreneur from Govt. of
Kerala & department of industries and commerce.
In 2013 got Business Deepika Best Entrepreneur award
2013.

5
1. HDPE pipes
It can carry potable water, wastewater, slurries, chemicals, hazardous
wastes, cables and compressed gases as well as oils.
6
2. LDPE pipes
LD pipes are excellent for low pressure applications.
Used to irrigation purpose
7
3. PVC PIPES
8
ORGANISATION STRUCTURE

Spinner pipes has established its organization structure
and defined the designation of each employee and
also defined authority and responsibility of employees.

ORGANISATION CHART
9
FUNCTIONAL AREAS

1. PERSONNEL DEPARTMENT
2. FINANCE DEPARTMENT
3. MARKETING DEPARTMENT
4. PURCHASE DEPARTMENT
5. PRODUCTION & QUALITY CONTROL DEPARTMENT

10
11
PERSONNEL DEPARTMENT
MANAGING
DIRECTOR
PERSONNEL
MANAGER
OFFICE ASSISTANT
PEON
Contd.
WELFARE FACILITIES
EMPLOYEES STATE INSURANCE (ESI)
PROVIDENT FUND (PF)
LIC POLICY TO WORKERS AND STAFF

12
13
FINANCE DEPARTMENT

FINANCE MANGER
FINANCE ADVISOR ASSISTANT MANAGER
ACCOUNTANT &
CASHIER
OFFICE ASSISTANT
Contd.


FINANCE DEPARTMENT SECTIONS
ACCOUNTS SECTION
CASH SECTION



14
15
PRODUCTION DEPARTMENT
SUPERVISOR HEAD
PRODUCTION
MANAGER
MACHINE
OPERATOR
SUPERVISOR A
WORKER A
PRODUCTION PROCESS
CHART

16
17
MARKETING DEPARTMENT

MARKETING
MANAGER
TELE-MARNGKETING ASSISTANT MANAGER
EXECUTIVE HEAD
SALES MAN
Contd.

MARKETING ZONE
North zone
South zone
18
19
DISTRIBUTION CHANNEL
PRODUCTION
DEPARTMENT
WAREHOUSE
DIRECT CUSTOMER DISTRIBUTOR
CUSTOMER
Contd.
SALES PROMOTION
ADVERTISMENT MEDIUMS
Wall paintings
Cloth banners
Display boards
Cinema theatre


20
Contd.
0
5
10
15
20
25
SALES PERCENTAGE
Sales percentage
21
SALES IN KERALA
PURCHASE DEPARTMENT


22
PURCHASE MANAGER
EXECUTIVE OFFICER
SUPERVISOR
SWOT ANALYSIS
23
STRENGTHS
Better relationship maintain proprietor with staffs and
workers.
Producing BIS and ISO 9001-2000 quality products.
Efficient quality control systems.
Maximum range of product mix.
Experience in the field for 18 years.
Making raw material itself. Result, reduce cost of
production.

24
WEAKNESS
High raw material cost.
Sales representatives are less.
Poor advertisement policy.
High transportation cost.
25
OPPORTUNITIES
Expanding distribution all over India and abroad.
Adopting new promotional strategies.
Developing innovative products.
Study, how can maximum utilize useless plastics?
26
THREATS
High competition because of large number of pipe
companies in the existing industry.
Promotional programmes of other brands,because the
companys promotional programmes are weak.
Changing customers demands.
Fluctuation of raw material cost.
27
FINDINGS
Spinner pipes is the largest HDPE pipes manufacture in
Kerala.
The product quality and standard is the spinner pipes
brand image.
Smooth working condition and atmosphere.
Conduct day to day meeting between manager and
managing director.
Most of employees are ladies.
The employer-employee relationship in the company is
very good.
Method used to take raw material (fifo.lifo)
28
SUGGESTIONS
The online marketing will help the company to increase sales.
The company must be spend more money for advertisement and sales
promotion. It will increase the brand awareness and image.
The appointment of technicians will reduce the servicing difficulties
Effective computerization will help to improve their working. Especially
Tally and ERP system are very useful in the organisation.

29
BIBLIOGRAPHY
Kotler Philip, Marketing Management, Prentice-Hall,
New Delhi 5
th
Reprint edition,2004
Lufthans Fred, organizational Behaviour, Mc Graw Hill
International Edition.
Maheswari S.N, Financial Management, Sulthan
Chand & Sons, New Delhi.
Annual Report of Spinner Group of companies.
30