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TOUCH In pursuit of excellence
TOUCH
In pursuit of excellence
The Touch Training Program has It has been observed that, a trained FSO/TBM/BE contributes started about
The Touch Training Program has
It has been observed that, a
trained FSO/TBM/BE contributes
started about three years back
and seen lot of success in terms
much better than that of an
of building FSO/TBM/BE’s
untrained person.
capability.
SOP
Touch is an important Training
As newly joined FSO or TBM or
Project that enables a newly
BE is absolutely ignorant about
joined FSO/TBM/BE to
understand these critical
aspects.
Glenmark as an organization,
the organizational culture,
therapy and brands.
Objective:
Objective:
Touch Training Program is aimed to make the newly joined FSO/TBM/BEs capable on the following aspects
Touch Training Program is aimed to make the newly joined
FSO/TBM/BEs capable on the following aspects
Must to know points about the brands In clinic communication and Detailing Retailing Reporting through G-Force
Must to know points about the brands
In clinic communication and Detailing
Retailing
Reporting through G-Force
Organization orientation Vision Mission Value
Organization orientation
Vision
Mission
Value
India Formulation
India
Formulation
16 Divisions
16
Divisions
Dermatology Gynecology
Dermatology
Gynecology
Acute
Acute
Chronic
Chronic
Glenmark Gracewell Gracewell-Spl G&G Dermax Majesta Integrace Milieus Critica Respicare Respiratory SynerG
Glenmark
Gracewell
Gracewell-Spl
G&G
Dermax
Majesta
Integrace
Milieus
Critica
Respicare
Respiratory
SynerG
Zoltan Care Glenmark CV Zoltan Healtheon
Zoltan Care
Glenmark CV
Zoltan
Healtheon

Venue

Hotel Ajanta(Juhu)

 

Day-1

Time

Topic & objective

Faculty

 

Welcome & Introduction

 

Anthem & Corporate Movie

9:00am -10.00 am

Leadership videos

HRBP

10.00 am- 11.15am

HR presentation- Policies & Career path

HRBP

11:15am- 11.30am

Tea break

 

11:30am 1.00pm

Joining Process

HRBP

1.00 pm - 1.30 pm

MIDAS /pharmacovigilance

Medical Service Team

1-30pm - 2:30pm

Lunch

 

2-30pm - 4-15 pm

Online Reporting Training (G Force)

G-Force Team

4:15pm - 4:30pm

Tea break

 

4:30pm 5.30 pm

Online Reporting Training (G Force)

G-Force Team

5.30 pm- 6.00 pm

E- Learning (Organisation snap shot)

GCL team

Day-2

Venue

Time

Topic & Objective

Faculty

9:00am -9:15am

WELCOME participants and Introduction & Glenmark Anthem

TM

9:15am -10:45am

Grooming & Etiquettes

In clinic communication & Detailing

TM

10.45 am-11:00am

Tea break

Hotel Ajanta(Juhu)

11:00am - 1:30pm

Power brand briefing

TM

1-30pm - 2:15pm

Lunch

2:15pm - 4:15pm

Power brand briefing

TM

4:15pm - 4:30pm

Tea break

4:30pm - 6.00 pm

Detailing practice ,Role-plays & feedback for the day

TM

8.00pm - 10.00 pm

Detailing practice & distribution of Ready Reckoner

TM

Venue

Hotel Ajanta(Juhu)

 

Day-3

Time

Topic & objective

Faculty

9:00am -9:15am

Glenmark Anthem

TM

9:15am -10:45am

Retailing

 

Roles & responsibilities

TM

10.45am - 11:00am

Tea break

11:00am - 1:30pm

Briefing - Growth Drivers

TM

1-30pm - 2:15pm

Lunch

2:15pm - 4:15 pm

Briefing - Growth Drivers

TM

4:15pm - 4:30pm

Tea break

4:30pm - 6:00pm

Detailing practice & Role-plays/Audio detailing

TM

 

Detailing practice & Role-plays ( Focus on weak

 

8.00pm - 10.00 pm

participant )

TM

 

Day-4

Venue

Time

Topic & objective

Faculty

 

9:00am -9:15am

Glenmark anthem

TM

9:30am -10.45am

CNSS

TM

10.45am - 11:00am

Tea break

11:30am - 1:30pm

Left out growth drivers

TM

1-30pm - 2:15pm

Lunch

Hotel Ajanta(Juhu)

2:15pm - 3:30pm

One minute detailing

TM

3:30pm-4:15pm

One minute detailing

TM

4:15pm - 4:30pm

Tea break

4:30pm 6.00pm

Video recording of detailing

TM

8.00pm 10.00pm

Detailing practice

TM

 

Day-5

Time

Time

Topic & objective

Faculty

 

9:00am -9:30am

Glenmark anthem and SPROUT Presentation

TM

9:30am -10.00am

Written Test

TM

10.00am - 11:00am

One to one Evaluation

11:00am - 11:15am

Tea Break

 

11.15am-1.30 am

One to one Evaluation

TM

1-30pm - 2:15pm

Lunch

Hotel Ajanta (Juhu)

2:15pm - 3:30pm

One to one Evaluation

TM

3.30pm-4.00pm

Closing session

TM

4:00pm - 4:15pm

Tea break

4:15pm-4.45pm

Feedback

TM

4:45pm -5.15 pm

Appointment letter distribution

HRM

5.15pm - 5:30pm

Ticket distribution

TM

TOUCH In pursuit of excellence
TOUCH
In pursuit of excellence

Assign one HR personal as a exclusive point of interaction

for all TOUCH related matters (Shazia Ansari)

PRE TOUCH Protocols Collate list of participants to attend TOUCH in the following week & forward
PRE TOUCH
Protocols
Collate list of participants to attend TOUCH in the following week & forward the
details to TOUCH team, Rita Fernando & Hotel Ajanta (In the past we could send
intimation on Monday now the list should be sent on Friday itself)
Book Oxford Hall to conduct HR session & G-Force session on Monday (Rita will
block for the whole year as per the calendar)
Cancel the booking hall in case of cancellation of the TOUCH (RITA)
Arrange the vehicle to pick & drop of participants from Hotel Ajanta to Office to
give the feeling of WOW . We have received this suggestion from the trainees.
(Not to be initiated)
Arrange for a booklet –synopsis of the HR presentation
(HR team - will make the relevant deck available soon for Participants)
Arrange for a Memento for all participants attending TOUCH ( Writing pad , pen ,
tie , Plaque – Values , Mission & Vision of Glenmark ) in an attractive pouch .
Intimate the line managers by mail to fill in the joining report for the new FSO .
Intimate the TOUCH team as and when changes are incorporated in the HR presentation slides
Intimate the TOUCH team as and when changes are incorporated in the HR
presentation slides
Day 1 : Protocols
Day 1 :
Protocols
Start the session at 9.00 AM Welcome the participants , Introduction , Anthem , Corporate film
Start the session at 9.00 AM
Welcome the participants , Introduction , Anthem , Corporate film
HR Presentation
Mandatory form filling
Collate information for return tickets and forward to TOUCH team , AOs & Sales
admin. ( Admin Department -Responsibility) (Sales Admin to complete)
Inform Hotel Ajanta for Food packets by 11.00 AM.
(Participant list will be shared with Rita in advance)
Hand over session to Medical at 1.00 PM for MIDAS & Pharmaco – vigilance
(Sales Trg team to inform/block the conductor in advance)
Lunch break at 1.30 PM
Inform the Sales Admin team to start G- Force session by 2.30 PM
(Sales Trg team to inform/block the conductor in advance)
Inform the GCL team to conduct E -Learning session at 5.30 AM
(Sales Trg team to inform/block the conductor in advance)
Day 5: Protocols In the case of a B & C grade performance at TOUCH( Mr
Day 5:
Protocols
In the case of a B & C grade performance at TOUCH( Mr Vinod Shetty will
take call ) (Change in FSO offer letter to state that anyone who would score less than B grade in the training
program than his/her candidature might be cancelled.)
Participant will be sent to office to meet the Talent acquisition HR personal at 11.00 am
Participant will be sent to office to meet the Talent acquisition HR personal
at 11.00 am on Friday . (Not to be initiated)
The HR personal will interact – with the participant , check the video on Product knowledge
The HR personal will interact – with the participant , check the video on
Product knowledge & detailing , go through the observation from trainer .
(Not to be initiated)
Interact with BH / DH / Cluster head regarding the participant performance
(Not to be initiated)
Intimate the TOUCH trainer’s regarding the decision taken on the participant
by mail (Not to be initiated)
Day 5 : Protocols Distribute the appointment letters at Hotel Ajanta to the participants at 4
Day 5 :
Protocols
Distribute the appointment letters at Hotel Ajanta to the participants at 4 pm
to 5pm
Avoid sending the retainers to distribute appointment letters .It was observed
that retainers unable to explain queries and it becomes a mere formality and
importance is lost.
Distribute the return tickets to the participants on Friday (Admin) (Sales Admin)
HR personal - preferably formal attire during interaction with participants
(Only Ties for Gentlemen)
Post TOUCH Protocols
Post TOUCH
Protocols
Follow up on B & C grade performers - direct interaction with FSO and concerned DSM
Follow up on B & C grade performers - direct interaction with FSO and
concerned DSM (Suggest RTE’s to do fieldwork with B & C Graders)
Attrition if any post TOUCH ( 3 month period ) – inform the TOUCH trainers by
Attrition if any post TOUCH ( 3 month period ) – inform the TOUCH trainers
by mail
Share all positive & negative feedback regarding TOUCH with TOUCH trainers by mail
Share all positive & negative feedback regarding TOUCH with TOUCH trainers
by mail
TRAINER’S RESPONSIBILITY FOR TOUCH Update the TOUCH file on the Touch Screen and intimate Touch trainer
TRAINER’S RESPONSIBILITY FOR TOUCH
Update the TOUCH file on the Touch Screen and intimate Touch trainer by mail.
Arrange for 5 New Visual aid folder and Detailing guide line as and when VAF changes.
Update the Audio detailing and Glossary on TOUCH screen as and when VAF changes.
Intimate the TOUCH team about new product launch in your respective division by mail
and update The TOUCH file.
Arrange for VAF and detailing guidelines of new product from PMT.
Prepare and update one question paper on power brand- therapy and product (30 marks
objective question).
When attending TOUCH – ensure availability for all day (Tuesday- Friday)
Update the TOUCH file with 8-10 USPs on power brands to facilitate ONE minute
detailing
Submit evaluation report on Friday before closing session.
TOUCH TEAM Day One Touch Evaluation report –Update Forward Evaluation to all concerned. Enter assessment in
TOUCH TEAM
Day One
Touch Evaluation report –Update
Forward Evaluation to all concerned.
Enter assessment in TRACER.
Prepare list of names not appearing in TRACER.
Prepare list of names to be deleted from back end.
Invite participants after receiving list of participants from Sales Administration Team
Arrange for TOUCH file to be handed over to participants on Monday evening.
Update ABC data on Pivot Table.
Post TOUCH intervention- Call, interact with B, C and A++ Participants,
Update the Pricelist in TOUCH file before the first TOUCH program of the month.
Integrace HR and G force Day 1 Respicare HR and G force Day 1 Bon-K2 Tab
Integrace
HR and G force
Day 1
Respicare
HR and G force
Day 1
Bon-K2 Tab , BONDK, LIZOLID and
Detailing Practice
Day 2
Day 2
Alex range and Detailing Practice
ESOZ Range, ESOZ L, OXUBA
Detailing Practice
Day 3
Day 3
Detailing Practice
Day 4
Kefpod range and Detailing Practice
Xaria Plus and detailing Practice
Day 4
Evaluation
Day 5
Evaluation
Day 5
Critica
HR and G force
Doriglen and Detailing Practice
Inem, Colymonas, Tigebax
Casfung Acinostop Gefemax
Evaluation
Day 1
Day 2
Day 3
Day 4
Day 5
Majesta
Milieus
HR and G force
Day 1
HR and G force
Day 1
Milixim, Milixim DS and Milixim CV
Day 2
Day 2
ASCORIL Range Detailing Practice
Detailing Practice
Zinox and Azifine Range Detailing
Practice
Day 3
Milixim O, milixim O 400 SR Milixim
OZ
Day 3
Day 4
Candibiotic, candid o Candid mouth
Paint/Gel Detailing Practice
Day 4
Altacef range Detailing Practice
Evaluation
Day 5
Evaluation
Day 5

THANK YOU

Minat Terkait