CORPORATE SOCIAL

RESPONSIBILITY
THE NEW GAME CHANGER
Based on Companies Act 2013
Around 16,352 companies fall within the
purview of Section 135;

Around 20,000 crores in total, will be
spent by Corporates each year on CSR;

Around 30,000 Directors of Boards will
be directly involved.

2
THE SIZE OF THE CSR SPACE in India


Need for a large number of CSR professionals
(around 30,000 16,000 companies);

Need to create an NGO Hub which will, inter alia,
empanel credible implementing agencies;

Need to create a shelf of projects from which
companies and Implementing Agencies may
choose;

3
WHAT THE CSR ROLL OUT ENTAILS-Needs



Currently there are approx. 3.3 million (33 lakh)
regd. NGOs in India;

Probably around ten lakh fully functional ready
to face implementation challenges;

Average absorptive capacity of NGOs around 20
lakhs annually;

Hence around 1,00,000 NGOs required at the very
least to carry forward CSR agenda.


4
WHAT CSR ROLL OUT ENTAILS Contd..-NGOs



Adani Foundation bags 3rd Annual Greentech CSR
2013 Award

The CSR arm of Adani group, Indias leading
infrastructure player
Encourages social, environmental and financial
successes the triple bottom line
Aims to have a positive impact in the overall society,
while climbing higher echelons in its core businesses
The Group spends more than 3% of its annual profits
on CSR on a voluntary basis.
It has bagged the 3rd Annual Greentech CSR 2013
Award.
Awarded for its exemplary activities in the education
sector under its CSR program, showcased through the
Adani Vidya Mandir , School at Ahmedabad.

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Adani Foundation Initiatives

Education volunteers
Meena Communicative Initiatives with guidance
from UNICEF - Activities to promote girl child
education
Educational tours
Project Dream Big Achieve Better: to
inculcate vision amongst students, the
Foundation has started all expenses paid"
exposure visits to the Port and Power plant
among other facilities in Mundra
Teachers training and Motivational programs
Supportive activities:
- Coaching for dropouts
- Celebrate events like- Khel Mahakumbh/Sports
competitions, Maths/Science fairs, National
days, World
Environment day, Talent Hunt programs etc.

6
Adani Foundation Initiatives


Material Support
Reading Corner Magazines/Books for the
library on a regular basis
Health Corner- health kits to the schools.
Improved Classrooms- furniture, teaching aids
Commute-High School students living more than 2
Km provided bicycles
Girl students priority
E-learning-Computers,Courseware,projectors
Water-purification plants with water tanks.





7
Adani Foundation Initiatives


Infrastructure Support
School buildings
Additional rooms in schools
Multipurpose activity hall in school
Kitchen shed for MDM in school
Need based water purification plant room
Construction/upgradation of Sanitation Units
Water sources development
School upgradation with Building As Learning
Activity.





8
Adani Vidya Mandir
Located in a pollution free area of Makarba,
Near S.G. Highway, Ahmedabad.
It is spread over an area of over 26000 sq.
mt. with a total built-up area of over 1,
10,000 sq. ft
Started in 2008 with just three classes.
Has been universally acknowledged for being
one of its kind for providing quality education
in a cost free provision.
Students provided free mentoring and
counselling, transportation, uniform,
textbooks and notebooks, breakfast, lunch
and refreshments.
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Meena Communication Initiative
Promote gender equality ,Increase importance of girl
child ,Girl education in particular
Meena Manch and Meena Cabinet-
Constitutes Regular students from 3
rd
-7
th
.These
students have convinced irregular students to
become regular successfully.
Competitions for Meena mothers:
Sports day, rangoli, salad , storytelling, garba
organised for the mothers
Aimed to develop their self- confidence and
showcase their skills.
Meena Balmela/Balotsav/Camps:
Creative workshops, Vacation Camps
Aim at Recycle waste,think-eat-save
Meena Mothers Meet:
Awareness of role of village education committee
Girl child education, health, hygiene, nutrition,
nurturing

10
ONGC CSR
ONGC founded 14 August 1956
State owned company contributing 77% to
Crude Oil and 81% Natural Gas production in
India
Operates 26 sedimentary basins and over
11,000 Km of pipelines
In 2009, change in CSR policy from
philanthrophy to stakeholder participation.

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ONGC CSR-Initiatives
Education including vocational courses.
Health Care.
Entrepreneurship (self help, livelihood generation)
Infrastructure support near operations.
Environment protection, conservation
Women's empowerment, girl child development.
Promoting sports/sports persons
Water management
Initiatives for physically /mentally challenged.

12
ONGC CSR-Project Saraswati
Saraswati River - had made Thar one of the
greenest areas of the subcontinent several
thousand years ago, disappeared with the
desertification of north-western India.
Saraswati project for water management in
North-west Rajasthan launched in 2005
Saraswati aims to locate ground water,
freshwater in draught areas.
A pump in the Thar desert, 6 km from
Jaisalmer in Rajasthan. The well, dug up
to 400 metres, produced 76,000 litres of
water an hour.
13
ONGC CSR-Health
Promotes healthcare remedies using 20 mobile
medicare units. Served 200,000 elderly
Hemophilia Federation (HFI) & ONGC
partnership to transform lives of Children with
Hemophilia (CwH) through education.
Haemophilia is genetic disorder affecting
clotting
Hemophiliacs Education and Transformation
(HEAT) benefit 1000 CwH in its first year of
operations.
14
Braille machines for blind children
Scholarships for underprivileged girl
students affected by Tsunami
Financial assistance to Akshay Patra
foundation for modern kitchen to facilitate
mid day meals for school children in Andhra
Pradesh.
Tamana special school for computer centre
for disabled children.
Himalayan school society, Dehradun
Vocational educational centres for women
in southern region.
Financial support for Bal Bhavan,
Dehradun, Anganwadis in Western region.





15
ONGC CSR- Education initiatives
PURA project envision providing urban amenities in
rural areas
In 2003,Dr. A. P. J Abdul Kalam, President of India, put
forth the concept
4 major connectivities -
Physical (transportation and power),
Electronic (communication n/w ,telecom,Internet,IT),
Knowledge (institutions ,vocational training centers),
Economic empowerment (socio-economic develop)
PURA to provide gas in states such as Tripura, Assam,
Andhra Pradesh , Tamil Nadu , Gujarat from isolated
& idle gas wells



16
ONGC CSR
Has received Golden Jubilee Award
Has won Golden Peacock Award for excellence
in CSR in emerging economies in 2006 from the
World Council for corporate governance,UK
Won Gold trophy for merit in CSR and
responsiveness and gold trophy for R&D
,technology and innovation in 2008-09

17
ONGC CSR
Nestle CSR-Philosophy



Nestle approach to CSR is in terms of creating
shared value so it is not focused on certain criteria
or philanthrophy
Founder Henri Nestle mission positively
influence social environment
In 1921 Nestle built first factory in the developing
world.
Work with farmers to ensure supply of high quality
milk, coffee etc.
Nestle District in Brazil bigger than Switzerland
and helped economic development by raising
living standards
18
Nestle CSR-Nutrition
Iron Fortification and micro nutrients
In India,Pakistan, the Caribbean, Central
America, Central and West African countries and
Pacific islands.
Reduce sugars and salt in products
Implement nutrition education programmes to
promote good nutrition practices


19
Nestle CSR-Rural Development and Responsible Sourcing
Rural Development Framework
Make farming as a business and livelihood of
choice
Offer an attractive income
Opportunity for societal advancement.
Nestl Cocoa Plan
Child labour monitoring and remediation ;
Build schools;
Train 25 000 cocoa farmers;
Distribute atleast 1 million plants to farmers.
NesCafe Plan Demo farm set up in
Karnataka,India
Implement responsible sourcing
Completed 2507 responsible sourcing audits
with 70% full compliance of first tier suppliers
Trace origin of ingredients,
production method
transparency in supply chain
20
Nestle CSR- Water
Advocate for effective water policies and
stewardship
Reduced direct water withdrawals per tonne of
product in every product category to achieve an
overall reduction of 40% since 2005.
Treat the water we discharge effectively
Stringent water quality and effluent discharge.
Reduced water discharges per tonne of product by
48.5% since 2005.
Engage with suppliers, especially those in
agriculture
Technology to make agricultural processes less
water intensive
Drought-resistant plantlets.
Global Sustainable Agriculture Initiative at Nestl
(SAIN), 10 water cases implemented in 2013.
21
Nestle CSR- Environment Sustainability
Ecodesign for Sustainable Product
Development and Introduction (EcodEX).
Saved 67,000 tonnes of packaging
Nestl Environmental Management System
(NEMS)
Improve operational efficiency and reduce
waste
Provide climate change leadership
Deployment of ice cream freezers using natural
refrigerants
22
Nestle CSR-India
1962 Nestle setup first Dairy in India at Moga,
Punjab
District had no electricity, transport, telephones
and medical care
Farmers typically owned less than 5 acres of infertile
land and single buffalo-
Nestle, value chain depended on local sourcing of
milk from diversified farmer base
Establishing value chain created shared value for
both company and region

23
Nestle India CSR-Building Communities
Nestle set up refrigerated dairies at collection
points in towns
Number of farmers supplying milk increased
from 180 to 75000
Nestle pays higher prices to farmer than those
of government
Nestle has invested heavily to tie local needs
and opportunities with biz objectives thereby
strengthening supply chain
Moga significantly richer than other regions in
vicinity.
Business sole creator of wealth for Tax
revenues as well as charity
24
Mahindra & Mahindra SANKALP
CSR campaign for the Mumbai traffic police
Launched on the occasion of National Safety Day
which falls on March 4 in India.
Mahindra will provide traffic police personnel with
specially developed nose masks, florescent jackets
with reflective tape and protective helmets to
enhance their safety while on duty.
In its initial phase SANKALP will cover more than
600 police personnel stationed on duty from Worli
sea-link to Dahisar check naka
The second phase will cover an equal number of
personnel from Worli to Church Gate.


25
Mahindra & Mahindra SANKALP
As part of this on-going initiative, the nose
masks distributed will be replaced once
every 15 days.
Mahindra volunteers stationed at police
stations to take care of replacing the nose
mask every fortnight and providing new
helmets and jackets in case of any damage.
Mahindras philosophy enabling entire
communities and those who commit to
serving them to Rise.
.


26
Mahindra & Mahindra SANKALP future
Mahindra also plans to improve
Infrastructure at police stations,
Construct separate washrooms for male and
female police personnel,
Arrange clean drinking water
Provide the police force with solar lamps.


27
Double A-Khan-Na
Paper from KHAN-NA is a unique Thai
solution to sustainable paper production
"KHAN-NA" or the vacant spaces around
and in between Thai farmer's rice fields
for planting trees, bringing the best value
out of these empty spaces
25 years of intensive research


28
Gap sold a series of products (clothing, bags,
jewelry) in their RED line
A majority of the proceeds from the sales went to a
global fund to help fight the AIDS/HIV epidemic in
Africa.
Gap was giving back to a charity in much need
while also staying profitable
The campaign donated $2.5 million to the charity
within the first few months
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Gap (Project Red) :GOOD CSR GONE BAD
The entire campaign was extremely hypocritical in
the eyes of some critics.
The thought of using consumer dollars made off
the backs of workers held in sweatshops to help
fund Bonos causes is really hypocriticalthats not
the way to go, says Charles Kernaghan, director of
the National Labor Committee for Worker and
Human Rights .
Gap had nearly half of their factories fail labor
inspection in 2005
People stopped support the cause once the media
had released information about the labor
violations.
Gap no longer carries the (Product)RED line in
stores.
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Gap (Project Red) :GOOD CSR GONE BAD
Let us show that we do care..
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THANK YOU